Sisu Social Media

Sisu Social Media Helping experienced business owners persevere and succeed in an increasingly digital world.

Whether you need help building, maintaining or growing your online presence, we can help deliver traffic, leads and sales.

The Power of AI In Small BusinessesArtificial intelligence is no longer just for big companies—it’s changing the game fo...
01/14/2025

The Power of AI In Small Businesses

Artificial intelligence is no longer just for big companies—it’s changing the game for small businesses too. From streamlining research to creating images, videos and helping with marketing, AI tools are making it easier for small business owners to work smarter, not harder.

Here’s how you can start incorporating AI into your business:

📌Content Creation & Enhancement: Tools like ChatGPT or Canva can help generate ideas or create engaging visuals. These tools aren’t meant to be your only stage in content creation though. Reviewing and editing what is given is still important - your content should sound and look like you, and not a helpful robot. If you decide to go this route you must invest in learning how to speak to AI if you want the best results. We recommend The Bemused Studio on IG.

📌Customer Support: Chatbots can provide quick, 24/7 responses to common questions - you may already be using this when you pick up your phone and ask Siri for help.

📌Data Insights: AI can analyze trends and performance, helping you make smarter decisions.

The best part? You don’t need a tech background to start using AI—it’s about finding the tools that work for you and your needs.

How are you using—or planning to use—AI in your business? Share your ideas below!

This Finnish proverb is a fun reminder of the importance of self-promotion. No one knows your strengths, hard work, or v...
01/14/2025

This Finnish proverb is a fun reminder of the importance of self-promotion. No one knows your strengths, hard work, or value better than you.

In business and life, it’s okay to celebrate your wins and let others know what you bring to the table. Sharing your achievements doesn’t mean bragging—it means owning your contributions and inspiring others to do the same.

So, what’s one thing you’re proud of this week? Share in the comments below.

Some of my clients want to handle the day-to-day social media posting themselves but struggle with getting started or kn...
12/20/2024

Some of my clients want to handle the day-to-day social media posting themselves but struggle with getting started or knowing what to do. For these kinds of clients, I recommend hiring me to create a 12 month content strategy they can implement themselves, with a bit of training.

Here’s what you can expect when you book a session:
1️⃣Clarify Your Vision: We’ll start with a complete business and competitive review, take a look at audience demographics, and research high-performing topics and keywords.

2️⃣Define Your Strategy: From identifying your content pillars (to setting the right tone of voice, we’ll create a cohesive content plan that aligns with your brand.

3️⃣Practical Tools: Whether it’s choosing the right platforms, understanding hashtags, or organizing your content calendar, your plan will recommend the tools you’ll need to make it easier.

4️⃣Training Included: I won’t just hand you the strategy—I’ll spend an hour walking you through the plan, demonstrating how to use scheduling tools, and we’ll record the whole thing for you to refer to in the future.

Ready to feel confident and clear about your social presence? Follow the link and let’s connect: https://www.sisusocialmedia.com/services/

If you're able to take some time for yourself during the winter holidays, remember your national parks offer fee free en...
12/19/2024

If you're able to take some time for yourself during the winter holidays, remember your national parks offer fee free entrance days throughout the year. Here's Washington state's 2025 calendar.

As we wrap up the year this month, you may have time to pause and think about your holiday marketing efforts.Ask yourse...
12/17/2024

As we wrap up the year this month, you may have time to pause and think about your holiday marketing efforts.

Ask yourself:
❓What worked well this year?
❓Which strategies didn’t go as planned?
❓Did you hit your goals, or do you feel like something was missing?

Thinking about these 3 things now can give you clarity and direction for the following year.

If things didn’t go as planned, that’s okay—it’s all part of the process. The point is to learn, adjust, and start setting the groundwork for success for the next holiday season.

Meeting with another professional may help with planning and give you ideas you may not have considered. One person I would like to shout out is Rachel Morgan, a talented and experienced retail sales coach.

She spent years as the turnaround specialist for Ben Bridge stores and managed one of their biggest locations in downtown Seattle. Follow her on social media at , she puts out the most helpful content.

Don’t wait until the next holiday season to start making plans.

With a little preparation, you can be ready for a killer holiday in 2025.

Life and business are full of choices, and the beauty is that it keeps us from being truly stuck. If something isn’t wor...
12/17/2024

Life and business are full of choices, and the beauty is that it keeps us from being truly stuck. If something isn’t working—whether it’s a marketing strategy, website design, or even a big-picture direction—you have the power to change it.

It’s not always easy to start paving a new path, but the first step is always worth it.

Take a moment today to ask yourself: Is the road I’m on leading where I want to go? If not, what’s one small change I can make to start carving a new way forward?

Always remember, you’re not alone in this feeling and there are people that can help if taking that step feels hard. Let’s keep moving, together, one step at a time.

Your website is the face of your business. It is the first impression potential clients get of your business, so it’s im...
12/13/2024

Your website is the face of your business. It is the first impression potential clients get of your business, so it’s important to make sure it’s working for you, not against you.

With a website audit, I’ll take a deep dive into your site to look for things like:

How user-friendly it is: It is important that your audience can easily and quickly navigate your website to find the information they are looking for. It is also important to consider whether people with disabilities can access the information.

If it’s optimized for mobile devices: you want your website to be able to function no matter how your audience is accessing it.

Whether it’s set up to rank well on search engines like Google: Search engine giants use many factors to determine if your site is a good answer to a question someone is asking on the internet.

If it’s guiding visitors toward taking action: You want your website to be more than an online brochure and to be able to turn viewers into potential clients.

Don’t let the time, energy, and money you’ve spent on building your website go to waste.

If you’ve been wondering whether your website is doing its job, follow the link, and find out more about my audit services: https://www.sisusocialmedia.com/services/

The holidays are here, and for some of us, it’s time to step away, recharge, and enjoy the season. Before you log off, h...
12/10/2024

The holidays are here, and for some of us, it’s time to step away, recharge, and enjoy the season. Before you log off, here’s a checklist to help you wind down work and fully embrace your much-deserved break:

⛄Communicate Your Plans: Let your clients and team know your holiday schedule and when you’ll be back. Set clear guidelines, such as who to contact in an emergency and what’s considered an emergency, to keep things running smoothly while you’re away.

⛷Set Up an Email Auto-Reply: Create an out-of-office email that includes your return date and any emergency contacts.

🎁Tie-Up Loose Ends: Finish up those last-minute tasks, finalize pending projects, and make a plan for what needs attention when you return. I suggest blocking out a dedicated time on your calendar to make this happen.

🕎Declutter Your Space: This is optional, but I find it really helps to take a few minutes to organize your desk and digital workspace. Coming back to a clean slate feels great after the holidays because you feel ready to go when you come back.

🎄Unplug & Be Present: Once you’re out of the office, really be out of the office. Put the phone down, close the laptop, and soak in time with loved ones.

The first three on this checklist are important to keeping your business running smoothly, but I encourage you to add the last two on the list to check in with yourself and make sure that you are enjoying your much-deserved break.

Are there any additional items you have on your checklist to prepare to be out of the office? Please share!

As business owners, comparing where we are to others can come naturally. We may wonder when we will have that overnight ...
12/09/2024

As business owners, comparing where we are to others can come naturally. We may wonder when we will have that overnight success that somebody else may look like they had.

But the truth? Most of those “overnight” wins were years in the making—filled with trial, error, persistence, and a lot of patience.

Pro Tip: Failure is the best teacher, and the most successful people you know have probably failed A LOT on their way to the top.

Whether you’re building a business, learning a new skill, or chasing a big goal, remember that real growth takes time. Every small step, every lesson learned, every setback—it’s all part of the journey.

So, if you’re feeling like progress is slow, don’t feel discouraged. You’re planting seeds that will grow in time. Keep going, and trust that your hard work will pay off.

Many established business owners have experience with traditional marketing, like print ads or buying ad space on local ...
11/30/2024

Many established business owners have experience with traditional marketing, like print ads or buying ad space on local radio or television.

Tackling the digital realm can be overwhelming, and it is a place you can easily waste money if you don’t know what you’re doing.

If you’re waiting to dip your toe into social media or online advertising, I’m happy to have a conversation. Together, we can figure out if it’s right for you.

Let’s connect to determine how we can help you transition from the traditional to digital. https://www.sisusocialmedia.com/services/

One of the first questions people ask when they start their own business is, “Do I need a website?” Would it surprise yo...
11/26/2024

One of the first questions people ask when they start their own business is, “Do I need a website?” Would it surprise you to learn I don’t think building a website is the first thing you need to do when you start a business?

Here is what I recommend for people to focus on when they are first starting out:

Network. This is the most important step to take when starting your own business. This not only gives you practice in talking about your business and services, but it’s also a great way to connect with potential clients, collaborators, and mentors.

Get your processes down: Before focusing on a website, establish the daily workflows that will keep your business running smoothly. This includes how to manage client questions, deliver your services, and handle internal tasks like bookkeeping. A strong process makes sure that you provide a consistent experience for every client, which helps you build trust and reputation early on.

Determine your pricing: Pricing can be tricky when starting out. Take the time to research what others in your industry charge and consider the value you’re offering. Whether you go for hourly or fixed rates, be confident in your pricing strategy and make sure it matches the market and your skill level.

Prepare your onboarding and offboarding systems: Having clear systems in place for welcoming new clients and saying goodbye when a project ends makes for a smooth and professional experience. Your onboarding process may include contracts, timelines, and any necessary resources for your client.

Offboarding may include delivering final products, gathering feedback, and offering follow-up services or maintenance plans.

After you have these steps down, take the next step and start helping people. I didn’t have a website my first two years in business, and I build websites for a living.

"The one who is afraid doesn’t play." ~ A Finnish ProverbIn business, taking risks is part of the game. Whether it’s lau...
11/26/2024

"The one who is afraid doesn’t play." ~ A Finnish Proverb

In business, taking risks is part of the game. Whether it’s launching a new digital marketing campaign, investing in SEO, or building a website, progress often requires stepping into the unknown. It’s easy to let fear hold you back – but remember, success comes to those willing to play the game.

This week, let’s put fear aside and focus on taking bold steps toward growth. It’s normal to feel hesitant but remember, you don’t have to do it alone.

What’s one bold move you're ready to make this week?

Stay connected with your clients through your monthly email newsletter.Email marketing is still one of the most effectiv...
11/22/2024

Stay connected with your clients through your monthly email newsletter.

Email marketing is still one of the most effective ways to nurture leads and keep your clients engaged with your business.

Email remains a preferred communication channel across generations, with 59% of consumers stating that marketing emails influence their purchase decisions.

It’s also a safety net for your marketing. Social media platforms change their rules and algorithms all the time. Accounts are susceptible to hacks and random shutdowns.

Having a list of your audience’s emails means you’ll always be able to reach them, even when crazy ketamine billionaires ruin your favorite platforms. ;-)

I craft fun, informative emails your audience actually WANTS to read. This done-for-you service keeps you top-of-mind with your clients without the stress of having to do it yourself.

If you’re ready to start building stronger client relationships, I’m ready to help. https://www.sisusocialmedia.com/services/

# EmailMarketing

With Thanksgiving coming up next week, it’s a good time for small-business owners to prepare for a well-deserved break. ...
11/19/2024

With Thanksgiving coming up next week, it’s a good time for small-business owners to prepare for a well-deserved break.

Here’s a quick checklist to make sure everything’s in order before you step away from the office:

Set up your out-of-office replies: Make sure your email and business communication platforms have an out-of-office message set up for the time you are away.

Let your contacts know who they can reach out to in your absence and what constitutes an emergency. This is really important if you’re a solopreneur.

Notify your clients and partners: 2-3 weeks before, send a friendly reminder to your clients and partners about your upcoming time off with a deadline for the last day they can make new requests.

Schedule social media posts: Keep your digital presence active even when you're not working.

Taking these steps makes sure that everything is in place, allowing you to enjoy your Thanksgiving holiday worry-free.

Progress Starts With A Single Step"The secret of getting ahead is getting started." ~ UnknownWe all have that one task o...
11/19/2024

Progress Starts With A Single Step

"The secret of getting ahead is getting started." ~ Unknown

We all have that one task on our to-do list that feels just a little too big. Whether it’s building your website or finally diving into SEO, it’s easy to put off what feels overwhelming.

But here’s the truth: the magic happens when you take that first step. The path to success doesn’t require perfection; it just requires getting started.

Whatever that roadblock is for you, maybe today is the day to take one small step forward. And remember, you don’t have to do it alone.

What’s one small action you can take today to move your business forward? Drop it in the comments, and let’s support each other!

You’re Online, But Can Anyone Find You?Many pieces go into making your website visible to search engines; here’s just a ...
11/15/2024

You’re Online, But Can Anyone Find You?

Many pieces go into making your website visible to search engines; here’s just a few:

Researching the audience (Ideal Client Profile)
Using the keywords the ICP is searching for in the site copy (SEO)
Building pages that can be used by people with disabilities (Accessibility)

Search engine giants use these and many other factors to determine if your site is a good answer to a question someone is asking on the internet.

Don’t spend thousands of dollars on a site that looks good but is no more helpful to your business than a printed brochure you have to hand out.

By including tailored SEO strategies in every website build, I help businesses improve their search rankings and drive organic traffic.

Whether your site is new or established, I’ll make sure your customers find you before they find your competition!

Don’t let the time and money you put into building a website go to waste. https://www.sisusocialmedia.com/services/

When you are preparing to work with a website builder, having professional photos is a critical element.There was a time...
11/12/2024

When you are preparing to work with a website builder, having professional photos is a critical element.

There was a time when you could get by on stock photos, but people don’t respond to those anymore. They need to see pictures of you in action, and they want to connect with your face.

When planning a photoshoot, hire a photographer who knows how to shoot for websites. They know you need a variety of poses in different compositions to be used on your website in many different ways.

If you’re going to spend the time and money to create a website, make sure it’s working for you. Photos that help your potential clients get to know you help them choose you to do business with.

"You climb a tree from the base up." ~ A Finnish ProverbIn business (and in life), we often focus on reaching the top—th...
11/12/2024

"You climb a tree from the base up." ~ A Finnish Proverb

In business (and in life), we often focus on reaching the top—the big goals, the end results. But real growth starts with the first step, that sturdy foundation.
Whether it’s building a website, creating content, or diving into Meta and Google Ads, every effort you make is a step higher up the tree.

Remember, every successful business begins with small, consistent actions that build a solid habit foundation that supports you day-to-day.

Today, let’s focus on starting from the base and taking one step at a time.

What’s the “base” or first step you’re focusing on this week to grow your business?

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Redmond, WA
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When the bomb cyclone kills the power in your entire city (Redmond, Wa), and all the hotels are full, you might have to pick up your laptop, move to a hotel in downtown Seattle, and spend the morning watching the weirdness at The Market. #bombcyclone #smallbusinessowner #digitalmarketing #sisusocialmedia #mobileoffice #catmasks #violin

Picked up my client gifts today from a local vendor (pictures to come) and I had the pleasure of shopping a local gift store in #edmondswa called @benchandboard where I found these totems from my childhood. Check it out and follow their account. #rudolftherednosereindeer #clamationchristmas #fromthe70s

#WTF mug #Unboxing Part3 #EastforkPottery #HelpNorthCarolina#SmallBusinessOwner #SmallBusinessSupport #HurricaneHelene

#WTF #brianrjonesceramics #eastforkpottery #helpnorthcarolina #smallbusinessowner #smallbusinesssupport #hurricanehelene

#WTF Mug @brianrjones #helpnorthcarolina #smallbusinessowner #smallbusinesssupport #marcmaron #hurricanehelene

Can Anybody Run Their Own Business? Yes and No. Hear 2 different points of view from one Gen X and one Millennial business owner. . . . . #entrepreneurship #businessowner #askmeanything #startingover #genxwoman #millenialbusiness #seattle #denver #neurospicy🌶 #sisu2024 #graphicdesigner #socialmediamarketing #websitebuilder

Evolving Process in You Business As you run your business, you will have processes that will change overtime based on your experience of completing those projects. And that’s OK. . . . . #smallbusinessowner #smallbusinesssupport #creativeprocess #digitalmarketing #marketingagency #askmeanything

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