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Sisu Social Media, Redmond, WA (2026)

01/06/2026

January doesn’t need a full rebrand or a brand-new plan. It needs better questions.

Before you decide what to post, where to show up, or what to add this year, step back and answer these three:

1️⃣ What drives revenue in my business? Not everything you offer carries the same weight. If you look back at last year, which offers led the most new people to reach out to you, repeat work, or referrals? Those are the services your content should support — not get buried under everything else.

2️⃣ Where are people realistically finding me? Being “present” everywhere isn’t the same as being effective. Most small businesses see better results when they focus on a few core marketing channels, instead of trying to show up everywhere at once. And those channels don’t have to be social media alone. A website, an email newsletter, or a blog can be just as central to your strategy. For example, social media might be how people first come across your business, while your website or email list is where they decide to take the next step. Pay attention to where conversations start, where people ask questions, and where they follow through.

3️⃣ What do I want people to do next? Your content should point somewhere — even if it’s subtle. Do you want people to book a call? Join your email list? Read a blog? Simply understand your services better? When the next step isn’t clear, people stall — even if they like what you’re sharing. Clear direction doesn’t make your content pushy. It makes it easier to engage.

You don’t need more ideas in January. Answering these questions gives you a framework that makes marketing decisions easier — all year long.

01/05/2026

Momentum doesn’t come from doing more. It comes from knowing what deserves your time and attention.

At the start of a new year, it’s tempting to jump straight into action — new content, new platforms, new ideas. But without a clear sense of direction, that effort often turns into motion without progress.

When your message is focused, your audience understands you faster. When your priorities are defined, decisions get easier. And when your strategy has a clear purpose, consistency stops feeling like a struggle.

Clarity creates momentum because it removes friction. It helps you stop reacting and start choosing what makes sense for your business, not just what’s loud, trending, or expected.

01/02/2026

“Teamwork makes the dream work” might sound a little cheesy — but in business, it’s usually true.

At some point, growth stops being a solo effort. Not because you can’t do it, but because you shouldn’t have to carry everything yourself. Strategy, content, platforms, timing… it adds up quickly.

That’s where the right partnership makes a difference.

At Sisu Social Media, we partner with small and mid-sized businesses that are ready to bring in help and move forward with a clear path and less pressure. We work alongside you to build marketing that’s thoughtful, consistent, and aligned with where your business is going next.

If the new year is the year you stop doing it all alone, we’d love to work alongside you.

📩 Book a discovery call: https://hello.dubsado.com/public/appointment-scheduler/642487de26fea83c0325a09c/schedule

01/01/2026

Wins don’t just feel great. They’re useful when you know how to use them.

Before you map out new goals for next year, take a closer look at what worked this year.

● Notice patterns, not one-off successes: One viral post doesn’t mean much. But if the same topics, formats, or questions kept getting engagement, that’s a pattern worth paying attention to. For example, if your educational posts consistently outperformed videos, that’s a signal about what builds trust with your audience.

● Look at what led your audience to take action: Some of the most valuable results may not have come from your biggest posts. If people mentioned a specific post when they reached out, or took a clear next step after seeing your content, that’s a win worth building on.

● Factor in what was actually realistic: The strategies that matter most are the ones you can maintain. If batching content once a month worked better than posting daily, or if certain formats were easier to keep up with, that’s valuable information for planning next year’s strategy.

Your wins don’t tell you to do more in the new year. They tell you where to focus and what to stop forcing.

12/31/2025

When people think about “wins,” they usually think big — launches, revenue spikes, follower growth. But meaningful progress doesn’t have to look like that.

Sometimes a win is finally understanding what your audience wants to engage with. Sometimes it’s finding a rhythm that makes marketing feel more manageable instead of reactive. Sometimes it’s tightening your message so people stop asking, “Wait, what do you do?”

Those smaller wins matter because they create momentum. They show you what’s working and what’s worth continuing into the new year.

Reflection isn’t about inflating results. It’s about recognizing progress so you can make smarter decisions moving forward.

12/26/2025

You’ve outgrown doing all marketing yourself, and hiring a full, in-house team isn’t realistic, but you still need a strategy and consistency you can trust.

That’s exactly why we built the Brand Growth Package.

This package is designed for businesses ready to outsource their marketing so they can stay focused on day-to-day leadership and growth.

We create your marketing using a researched, nuanced, comprehensive approach that includes:
- Strategy and planning grounded in keyword research and platform insight
- Content creation across blogs, email, and social — built to work together
- Ongoing social media support informed by an audit of your existing efforts
- Strategic advertising based on audience and competitive research
- Monthly reporting and planning to keep goals, performance, and next steps aligned

This isn’t a “set it and forget it” service. We meet monthly, stay in close communication, and look at results to make better decisions, so you understand what’s happening, why it’s happening, and where your marketing plan is headed next.

If you’re ready to move out of the in-between and into a more supported, strategic phase of growth, this is where that shift happens.

📩 Book a consult: https://hello.dubsado.com/public/appointment-scheduler/642487de26fea83c0325a09c/schedule

12/24/2025

2025 didn’t just introduce new tools — it changed how people find and engage with content.

AI became more accessible. Social platforms leaned harder into search. And audience behavior shifted in important ways. The businesses that adapted weren’t necessarily louder they were clearer and more intentional.

Here are four lessons worth carrying into 2026:

1️⃣ Meaningful engagement outperformed reach: What mattered most this year were saves, comments, and DMs - signs that someone actually spent time engaging with the content.

For many small businesses, posts that invited real conversation, answered common client questions, or broke down a specific problem performed better than broad, surface-level content.

2️⃣ Mixed formats performed better than single-format strategies: Short-form video helped new people find your business, but static content, especially carousels, regained traction for education and engagement. These posts were easier to save and revisit, which made them especially effective for service-based businesses.

3️⃣ Clear, searchable content gained an edge: People weren’t just scrolling in 2025; they were searching. That meant posts worked better when they clearly said what they were about, instead of relying on clever captions or inside jokes.

Content that answered straightforward questions like “how does this work?” or “what should I focus on first?” was easier for the right people to find and easier for them to act on.

4️⃣ Consistency came from systems, not motivation: The businesses that found it easier to stay visible weren’t posting more, they were batching, repurposing, and simplifying.

Having 3–5 clear content pillars, a realistic posting cadence, and a repeatable workflow mattered more than daily posting or chasing trends.

If 2025 felt rocky, that’s not failure; it’s feedback. These lessons aren’t about doing more next year. They’re about doing what actually works, on purpose.

12/23/2025

2025 forced a lot of shifts.

Algorithms changed. Search became social. And engagement stopped being passive and started requiring intention.

Accounts with huge followings that used to coast on reach suddenly stalled. Content that felt “fine” stopped getting traction. Meanwhile, the posts that sparked conversation or clearly addressed what people were already searching for quietly outperformed everything else.

If your social media marketing felt harder this year, it wasn’t because you did something wrong, it’s because the landscape changed.

Reflection isn’t about nitpicking every post. It’s about noticing what actually supported your business and what didn’t land the way you expected. The clarity you get from that reflection is what turns a reactive year into a strategic one.

This week, we’re looking back at what this year taught small business owners so you can move into the new year with intention instead of guesswork.

12/19/2025

If your marketing feels inconsistent or scattered, it’s not because you’re unmotivated—it’s because you don’t have a system built for real life.

That’s what our Social Media Audit & Strategy Service is designed to do. We don’t hand you a cookie-cutter plan; we build a roadmap that fits your business, your schedule, and your goals.

Here’s what you’ll walk away with:

- Clarity on What’s Working (and What’s Not): We review your content, engagement, and messaging to pinpoint exactly where your efforts are paying off—and where they’re falling flat.

- A Custom Posting System: Based on your capacity and audience behavior, we’ll map out a sustainable plan so you know what to post, when, and why. No more guessing or scrambling for ideas.

- Strategic Recommendations You Can Actually Use: We give you actionable steps to simplify your process—like which platforms deserve your attention and how to batch content efficiently.

- A Clear Path Forward: You’ll leave with a strategy that keeps your marketing consistent, strategic, and aligned with your long-term goals—not just this month’s algorithm trends.

Because when you have a plan that works with your reality, consistency stops being a struggle—and starts becoming your superpower.

📩 Ready to trade reactive posting for a strategy that actually fits your business? Book your audit today: https://www.sisusocialmedia.com/services

12/16/2025

We all know consistency matters—but when client work piles up or the holidays hit, content can slip to the bottom of the list. Staying consistent doesn’t mean producing more; it means building smarter habits that keep your brand visible even when you’re busy.

Here’s how to make that happen:

📌Plan Ahead (Just a Little): You don’t need a massive content calendar—just a simple outline of what’s coming up. For example, block one hour at the start of each month to plan your next three posts or newsletters. This small step helps you stay on track without feeling overwhelmed.

📌 Repurpose What’s Working: Look at your analytics and identify your top three performing posts from the last quarter. Turn one into an email, another into a Reel, and the third into a carousel post. Repetition with intention reinforces your message and saves time.

📌 Automate Strategically: Schedule posts or emails during your busiest weeks so your audience still hears from you. Tools like Later or Zoho Social can help you keep content flowing while you focus on client work.

📌 Set a Minimum Standard: Instead of aiming for daily posting, commit to something that works for your schedule—like one solid post per week or two emails per month. Consistency isn’t about volume; it’s about reliability.

📌 Engage with Purpose: Spend five minutes a day responding to comments or messages. This quick touchpoint builds connection and keeps you visible even on days you don’t post.

Remember, consistency isn’t about doing more; it’s about showing up with clarity and purpose.

12/15/2025

Strategy only works if you stick with it.

Consistency isn’t about posting every day or showing up perfectly. It’s about being reliable in how you communicate, market, and connect with your audience—even when business gets busy. Those steady touchpoints are what build trust and keep your brand top of mind.

Think of it this way: your audience doesn’t need a constant stream of new content; they need consistent reminders of your expertise, your values, and the problems you solve.

This week, we’re breaking down how to stay visible during busy seasons with strategies that are realistic, sustainable, and aligned with your bandwidth. Because showing up with intention beats showing up out of obligation every time.

12/12/2025

Your testimonials, reviews, and client wins aren’t just “nice to have”—they’re some of the strongest proof of the results you deliver.

But on many websites and content systems, that social proof ends up hidden, scattered, or underutilised.

This is a common gap I uncover during a Website Audit: great feedback… sitting in the wrong places. Or nowhere at all.

From SEO to performance & security, we’ll look at what’s helping - and what’s quietly hurting - your site’s ability to turn visitors into potential customers.

The goal isn’t to overhaul everything—it’s to uncover the small but powerful changes that make your marketing work better.

📩 Want clarity on what’s working and what’s holding your website back? Book your audit today: https://www.sisusocialmedia.com/services

Sisu Social Media

01/06/2026

01/05/2026

01/02/2026

01/01/2026

12/31/2025

12/26/2025

12/24/2025

12/23/2025

12/19/2025

12/16/2025

12/15/2025

12/12/2025

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Monday	8am - 5pm
Tuesday	8am - 5:15pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm