Live Fit Films is a full-service, multimedia video and brand marketing agency specializing in in brand journalism video storytelling and digital consulting for your business.
We Tell Stories That Matter.
The LFF logo was intentionally designed to resemble the Yin and Yang symbol that represents whole duality where a seed of each part of the other resides in the opposite side.
When I started LFF after my career as a TV Newscaster where I spent many years covering the bad stories, it was time to bring the positive stories to life. The stories that really mattered.
Stories about hard-working people doing great and sometimes seemingly impossible feats to make the world better. These were the types of stories that made a difference in people’s lives. Not the stories about crime, destruction, and corruption, I thought.
Our news audience needed stories that would enhance their lives not leave them feeling lost, sad, or, worse apathetic.
I started LFF to tell stories about businesses to reach all of us. Because I knew that the backbone of America is Small Businesses doing good in our country but so often their stories were either never told or poorly told.
But the art of storytelling is in the Yin and Yang – the duality – soft vs. hard, dark vs light – yet the real story that matters is best when it’s told by sharing the whole picture which is akin to the Yin and Yang concept of two opposing sides a portion of each living within the other.
All too often, businesses only want to share a side of a story that is 100% about them. The executives forget that their business exists because of the duality – the consumer who buys and the business that thrives.
The executives forget what matters. They tell an advertising story instead of a story that shares the soft side of the business or the hard times the business has gone through. They share the highlights (Yang: light) but hide the struggles (Yin: dark). Doing this often leaves their consumers in the dark.
A story comes to life when the duality is shared.
Telling a story about a product? Don’t just show me the features. Make me feel the product and bring it life like the way Apple does when it introduces a new iPhone. Apple shows you how people use it. How it makes a difference in people’s lives. And Apple shows its why – the companies purpose for its existence: to think different – to design and make products that simplify their consumers’ lives.
Ask yourself? What struggle (Yin: dark) made me invent this product. How has it changed my life and others (Yang: light)? That story is likely to be packed with emotion and influence.
We help your business bring the stories that matter to life.
These are the stories that engage your target audience. Then we help you repurpose your video into blog posts, podcast episodes, articles to submit to magazines, photos for social media platforms, and more.
Repurposing content maximizes brand exposure while minimizing production hours for each story. The end result: brand awareness that targets your clients on the platforms they’re using daily.
Every is company is a Media company today. Your business story has the power to attract clients, increase sales, create brand fans, if it’s compelling. Don’t waste your time making videos and writing blogs that no one wants to watch or read.
With Live Fit Films working for you, you’ll Think Like A Journalist and tell stories that matter to your clients.
Video engages consumers and helps them understand your message. Our video journalists help companies find their newsworthy stories. We find the angle, share the story, create interest, gain exposure, and tell compelling stories that attract your ideal clients.
Live Fit Films offers storytelling & digital marketing consulting, produces, directs and writes documentaries, news stories, creative videos, and provides talent/spokespersons for events and commercial videos.
To request a consultation for your project, call (858) 259-3646 or email info [@] LiveFitFilms [dot] com.
Also visit us at: LiveFitMagazine.com and ThePlantBasedDiet.com
