Spin It Social

Spin It Social Social Media/Visual Strategist and Livestream Producer that can make you shine. Founder of the Absolutely! Welcome to my world. My speciality is engagement.

Your business may open and close at a certain time of the day, but what people are saying about it and your industry, and rest assured they are talking, goes on day and night all around the world. So if this is the case, shouldn’t you be listening to and engaging them? Social Media/Visual Consultant for Life Reimagined
AARP, Life Reimagined
July 2013 – Present (9 months)
Develop social media outre

ach strategy

Advise on social media “best practices”

Build active brand ambassador network

Create buzz for Life Reimagined across all social media platforms at large

Lead advisor for development of strategy and content for Life Reimagined executive leadership social media presence

Lead advisor on research, selection, and acquisition of stock imagery for use with newly developed LifeMap app

Involved in leading focus group for Life Reimagined at AARP Life at 50+ event, Atlanta 2013. Introduced and explained Life Reimagined’s new LifeMap app to participants

Involved in coordinating/implementing social media efforts and creating content and visuals (inclusive of event photography) for Life Reimagined at AARP Life at 50+ event, Atlanta 2013

Advise on best practices for use of photography -- including rights

Build active network of photography, digital, and visual contributors for Life Reimagined


CEO, Social Media Specialist and Consultant
Spin It Social, LLC
June 2013 – Present (10 months)Ramsey, NJ
In April 2009, after a long-standing career at The New York Times, where I served as a supervising photo editor and communications specialist, I decided to dive into the field of Social Media. Never did I think that after living, eating and breathing a 24/7, 365 days a year news cycle, would I end up in a field that would rival it. Social Media is a beast, and the cycle never stops. So if this is the case, shouldn’t you be putting out great creative content, and most of all, listening to and engaging them? I was born with the gift of gab, but being a total extrovert does not guarantee that one will be successful in engaging people on Facebook and Twitter, or any other platform. As I always say, social media is a combination of psychology, sociology, marketing, and all around people skills 101. One can have all the bells and whistles in the world, including an ultra slick website, but simply put, there is no substitute for great creative content and quality engagement with the public at large. Thus the name, Spin It Social. I can take anything, spin it, and make it social. Social Media Clients include:

The Photo Brigade -- Feb. 2014 to Present: A community formed for freelance photographers to showcase their work to a larger audience of photographers and photo lovers through social media. http://thephotobrigade.com/

Donatella Lorch -- Feb. 2014 to Present: Writer, producer, researcher, media trainer, filmmaker, consultant in public relations. Former New York Times foreign correspondent and a former correspondent for NBC News and Newsweek. Now based in Nepal. http://tangledjourneys.com/

03/29/2022
03/29/2022

Test

03/07/2022

We all know someone who has been afflicted with cancer. I have lost too many friends and know too many battling it now.

I am so proud and thankful to be a part of a tremendous and generous group of live streamers for the 𝐎𝐩𝐞𝐧 𝐘𝐨𝐮𝐫 𝐇𝐞𝐚𝐫𝐭𝐬 ❤️ 𝐚𝐧𝐝 𝐖𝐚𝐥𝐥𝐞𝐭𝐬 𝐟𝐨𝐫 𝐁𝐥𝐨𝐨𝐝 𝐂𝐚𝐧𝐜𝐞𝐫𝐬 𝟐𝟒-𝐡𝐨𝐮𝐫 𝐦𝐚𝐫𝐚𝐭𝐡𝐨𝐧 𝐞𝐯𝐞𝐧𝐭 that begins Tuesday. We hope you can attend and lend your support for this event led by someone whose heart is always open, always helping others, my brother from another mother aka BFAM, Tim Sohn!

𝐂𝐨𝐦𝐞 𝐥𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞 𝐓𝐨𝐧𝐢𝐠𝐡𝐭. Let's all continue to support and help others 🙏

03/04/2022

Open Your Hearts ❤️ and Wallets -- 24 Hour LIVE Event! ✍️

We all know someone who has been afflicted with cancer. I have lost too many friends and know too many battling it now! Let's all continue to support and help others 🙏

🩸 The Leukemia & Lymphoma Society’s (LLS) Man & Woman of the Year campaign brings together influential and compassionate leaders in the community to raise critical funds for blood cancer research, advocacy and patient care.

➡️ Over the course of 24 hours, we will be live-streaming various shows to host cancer survivors, supporters, musicians, entertainers & more connected to blood cancers!

➡️ On Wednesday, March 9th at 3pm ET; Noon PT during my Open Your Hearts ❤️ and Wallets LIVE Event time slot, I will be talking with Sage Breslin, Breakthrough Psychologist & Coach, Single mother of 5 on a challenging cancer journey embracing all that life has to offer.

➡️ We will provide a link 🔗 to donate during that time on a real-time page throughout the 24 hours with our team goal is to raise $50K. So join us for Open Hearts and Open Wallets.

🩸 My brother from another mother -- my BFAM 👊 -- Tim Sohn is a candidate for Man & Woman of the Year! He was diagnosed with chronic leukemia 15 years ago, started sharing his cancer journey in June on Jenny Gold’s show and many places -- including hosting his incredible Showing Up: Perspectives on Cancer weekly show -- Tim found out in December that he’s cancer-free and he continues to make an impact for so many in this world! We LOVE LOVE LOVE you Tim! 💞

Get Ready to Open Your Hearts and Wallets!
Please Join Us!

02/24/2022

𝐓𝐞𝐥𝐥 𝐌𝐞 -- and the world -- 𝐒𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐆𝐨𝐨𝐝 Wendy Black-Nasta, Founder and Executive Director, Artists for World Peace.

I am using my streaming channels to help others in my network! We are all in this together. 𝐖𝐞 𝐜𝐚𝐧 𝐚𝐥𝐥 𝐮𝐬𝐞 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐟𝐨𝐫 𝐬𝐨𝐜𝐢𝐚𝐥 𝐠𝐨𝐨𝐝! This is my latest idea/experiment -- I LIVE & LOVE to -- to try and make a difference in this crazy world of ours. Life is complex these days and we are all juggling so much, but helping others never needs a reason, just the desire to make a difference and do something good! I've decided to carve out some time here and there to just share some of that goodness and news about others. A cause they support and/or are working with. A project they are working on. A community they are building. You get it. Welcome and please share the good news!

02/23/2022

Tell Me -- and the world -- Something Good...Andrew Kavanagh !

I am using my streaming channels to help others in my network! We are all in this together. 𝐖𝐞 𝐜𝐚𝐧 𝐚𝐥𝐥 𝐮𝐬𝐞 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐟𝐨𝐫 𝐬𝐨𝐜𝐢𝐚𝐥 𝐠𝐨𝐨𝐝! This is my latest idea/experiment -- I LIVE & LOVE to -- to try and make a difference in this crazy world of ours. Life is complex these days and we are all juggling so much, but helping others never needs a reason, just the desire to make a difference and do something good! I've decided to carve out 15-20 mins here and there to just share some of that goodness and news about others. A cause they support and/or are working with? A project they are working on. A community they are building online. You get it. I will be doing these on a semi-regular basis. Welcome!

The People. The Stories. The Impact! Let's Talk Social Media For Social Good.I am honored to have S. Mitra Kalita, the f...
02/10/2022

The People. The Stories. The Impact!
Let's Talk Social Media For Social Good.

I am honored to have S. Mitra Kalita, the former senior vice president for news, opinion and programming for CNN Digital on my new Spin It Social Hour: 𝐋𝐞𝐭'𝐬 𝐓𝐚𝐥𝐤 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐟𝐨𝐫 𝐒𝐨𝐜𝐢𝐚𝐥 𝐆𝐨𝐨𝐝 next 𝐖𝐞𝐝𝐧𝐞𝐬𝐝𝐚𝐲, 𝐅𝐞𝐛. 𝟏𝟔𝐭𝐡 𝐚𝐭 𝟕𝐩𝐦 𝐄𝐓; 4pm PT.

Mitra, a veteran journalist, media executive, prolific commentator and author is co-founder/ CEO of URL Media, a network of Black and Brown community news outlets that share content and revenue, and co-founder and publisher of Epicenter-NYC, a newsletter to help New Yorkers get through the pandemic.

Mitra also publishes The Unmuted, a newsletter devoted to pandemic schooling, and The Escape Home, for second homeowners and those who want to be.

Please share with your friends, family, and network.
We can all make a difference with our use of social media.

𝐁𝐚𝐜𝐤𝐠𝐫𝐨𝐮𝐧𝐝 ⬇️ ✍️
Steffen Kaplan is a social media and visual strategist and live stream producer who believes in using social media for social good. Steffen started the Spin It Social Hour when the pandemic hit to help photographers around the world share their work and journeys, as their work had literally dried up with everything being shut down. Now after 50 shows, he has decided to pivot and start sharing the stories of people using social media for positive impact -- to inspire, to educate, and of course to help others.

All Spin It Social Hour shows are on YouTube at: https://www.youtube.com/c/SpinItSocialHour/videos

As a former award-winning supervising photo editor at The New York Times, and multimedia strategist and live stream producer for many top organizations, non-profits, and professionals, Steffen brings a level of written and visual expertise to social media and digital campaigns that helps attract the interest of thousands online. A highly-skilled, passionate storyteller, he has have deep expertise in cross-platform brand strategy, editorial planning, audience development, and digital engagement. A true global connector and collaborator, highly specialized in community building and management, communication and engagement, Steffen helps brands develop lasting relationships.

Steffen is also an Adjunct Professor at The Fashion Institute of Technology.

Connect with Steffen on LinkedIn:
https://www.linkedin.com/in/steffenkaplan/

Twitter:
twitter.com/SpinItSocial

Instagram:
Instagram.com/spinitsocial/

01/20/2022

The 2022 Premiere Episode of Steffen Kaplan's new Spin It Social Hour: Let's Talk Social Media For Social Good.

We can all make a difference with our use of social media 👊

The People. The Stories. The Impact!
Tonight meet...Tim McDonald 💖

We hope you will join us LIVE here on Facebook, tonight Wednesday, Jan. 19th, 7pm ET, 4pm PT.

"Being good to people doesn’t take a world-changing event" says Tim McDonald, who always lets the world feel his heartbeat. In fact he has those very words he lives by tattooed on his arm -- and his social media presence echoes the same passion and purpose.

Tim, a "Cancer Thriver", was diagnosed with Stage IV Colon Cancer during the middle of the pandemic, and yet Tim being the "Architect of Humanity" and "Purveyor of Purpose" that he is, continues to bring people together online and in-person like never before. He has always shared that "we may never know the impact the ripples we create today are going to have on people, but we just need to trust in this. The only person we can change during our lifetime is ourselves; no one else."

Find Tim on Twitter at and on IG at

Tim McDonald is the former Director of Community for The Huffington Post where he built and managed a community for HuffPost Live -- yes a true live streaming pioneer. Tim always passionate in his pursuit of purposefully connecting people was the founder of My Community Manager, and Director of Communications for Social Media Club Chicago. He creates engagement and conversation, turning students into teachers and teachers into students. Tim has also worked with No Kid Hungry and if you want to hear about impact, during his time with them, the GivingTuesday fundraising for No Kid Hungry increased from $56,000 to over $249,000 in just 3 years, which translated into 2.49MM meals for kids in the US. Tim is the author of The Fear Advantage: How to create a healthy relationship with fear to help move you forward instead of holding you back.

Steffen Kaplan is a social media and visual strategist and live stream producer who believes in using social media for social good. He started the Spin It Social Hour when the pandemic hit to help photographers around the world share their work and journeys, as their work had literally dried up with everything being shut down. Now after 50 shows, Steffen has decided to pivot and start sharing the stories of people using social media for positive impact -- to inspire, to educate, and of course to help others.

Find Steffen on:
LinkedIn: linkedin.com/in/steffenkaplan
Twitter:
Facebook: Steffen A. Kaplan and
Also Subscribe and watch on YouTube: youtube.com/c/SpinItSocialHour

10/02/2021

Spin It Social Hour -- 𝐍𝐮𝐦𝐛𝐞𝐫 𝟓𝟎!
𝐋𝐈𝐕𝐄 𝐟𝐫𝐨𝐦 𝐏𝐡𝐨𝐭𝐨𝐯𝐢𝐥𝐥𝐞 𝐢𝐧 𝐁𝐫𝐨𝐨𝐤𝐥𝐲𝐧.

"The Bronx is up! But are you down?" ~ for an hour with Bronx Life, asks reporter and photographer David Gonzalez.

"These images, which span four decades, may not be what you expect—either of the Bronx or of me—especially if you’ve been accustomed to the usual urban tropes (or marketing plans). They have everything to do with the Bronx. They have nothing to do with the Bronx. This is my Bronx life."

Join Us Tomorrow!
𝐒𝐚𝐭𝐮𝐫𝐝𝐚𝐲, 𝐎𝐜𝐭. 𝟐𝐧𝐝, 𝟏𝟐 𝐩.𝐦. 𝐄𝐓
If nearby think about stopping by and be a part of the show.
Brooklyn Bridge Park - Pier 2
𝐒𝐓𝐑𝐄𝐀𝐌𝐈𝐍𝐆 𝐋𝐈𝐕𝐄 𝐨𝐧 𝐅𝐁, 𝐚𝐧𝐝 𝐘𝐨𝐮𝐓𝐮𝐛𝐞, 𝐓𝐰𝐢𝐭𝐭𝐞𝐫 & 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧.

Photoville is on and it will be an honor to host my 50th : Where Photographers Share Their Work and Journeys, with David as my guest. David is a founding member of Seis del Sur Fotógrafos, and was a longtime co-editor of The New York Times' LensBlog -- and as his Twitter profile says: Proudly Unbalanced Bronxarican - Puts The “Panic” in Hispanic -- Qualified Minority Journalist

Learn more about David's exhibit with 15 of his photographs on display at Pier 2 right here: photoville.nyc/bronx-life

𝐀𝐥𝐥 𝟒𝟗 𝐒𝐩𝐢𝐧 𝐈𝐭 𝐒𝐨𝐜𝐢𝐚𝐥 𝐇𝐨𝐮𝐫𝐬 𝐜𝐚𝐧 𝐛𝐞 𝐬𝐞𝐞𝐧 𝐫𝐢𝐠𝐡𝐭 𝐡𝐞𝐫𝐞 ��𝐧 𝐘𝐨𝐮𝐓𝐮𝐛𝐞
https://www.youtube.com/c/spinitsocialhour

Please subscribe and support our photo community by learning more about these great photographers.

09/17/2021

CONGRATULATIONS Marj and Stoop Stories team on receiving a Brooklyn COVID Heroes Citation🙏 ✍️this week and now 𝐒𝐭𝐨𝐨𝐩 𝐒𝐭𝐨𝐫𝐢𝐞𝐬: 𝐂𝐢𝐭𝐲 𝐊𝐢𝐝𝐬 𝐢𝐬 𝐛𝐞𝐢𝐧𝐠 𝐞𝐱𝐡𝐢𝐛𝐢𝐭𝐞𝐝 𝐬𝐭𝐚𝐫𝐭𝐢𝐧𝐠 𝐭𝐨𝐦𝐨𝐫𝐫𝐨𝐰 𝐒𝐚𝐭𝐮𝐫𝐝𝐚𝐲, 𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫 𝟏𝟖𝐭𝐡 𝐢𝐧 𝐁𝐫𝐨𝐨𝐤𝐥𝐲𝐧 𝐁𝐫𝐢𝐝𝐠𝐞 𝐏𝐚𝐫𝐤 𝐚𝐭 𝐏𝐡𝐨𝐭𝐨𝐯𝐢𝐥𝐥𝐞 𝐅𝐞𝐬𝐭𝐢𝐯𝐚𝐥 𝟐𝟎𝟐𝟏 (𝟐-𝟔𝐏𝐌).

So excited for Marj Kleinman, Laura Weinberg and team that I wanted to RESHARE/REPOST my interview with Marj last November. Marj is such a wonderful visual storyteller!

Oh BTW Marj says I am the king of surprises! What surprises😇😉😇Well, you will have to watch. Worth it to learn about the fabulous Megan Rickerson, owner of the great Someday Bar NYC and photographers/curators Sina Basila and Annie Del Hierro of Papergirl-Brooklyn! Learn all about them and https://www.papergirlbk.com

It's always about supporting others, especially my photo community -- and Marj is all about community!

09/10/2021

It was an honor to interview photographer Thomas E. Franklin last year right before the anniversary of September 11th. Tom is not only an incredible photojournalist who took the iconic photo of firefighters raising the flag at Ground Zero on 9/11, he is also a multimedia professor at Montclair State University, and a wonderful human being. Hope you will take an hour to learn about his journey.

08/19/2021

World Photography Day | Spin It Social Hour REPLAY Special
With former guest: Richard Bernabe

Get ready to take a beautiful virtual trip around the world with renowned nature, travel, and wildlife photographer Richard Bernabe.

07/22/2021

On the next , Where Photographers Share Their Work and Journeys, please do join us LIVE and come meet and learn all about born and bred NYC-based photographer, Charles Chessler.

I love people that live for what they do in life! Charles is one of those passionate souls that everyone should know more about. His passion always shines through in his work.

Photo of Charles in promo card by Harvey Kopel

06/17/2021

TONIGHT Thursday, June 17th; Time: ➡️7 p.m. ET ✍

On the next , Where Photographers Share Their Journeys and Work... Anna and Jordan Rathkopf, an incredible husband-wife photography team from Brooklyn

Anna and Jordan are a photo/video team creating and producing visual narratives about intimate personal journeys. They focus on issues of identity, health, resilience, and what it means to be part of a community.

04/29/2021

On the next Spin It Social Hour, 𝐖𝐡𝐞𝐫𝐞 𝐏𝐡𝐨𝐭𝐨𝐠𝐫𝐚𝐩𝐡𝐞𝐫𝐬 𝐒𝐡𝐚𝐫𝐞 𝐓𝐡𝐞𝐢𝐫 𝐖𝐨𝐫𝐤 𝐚𝐧𝐝 𝐉𝐨𝐮𝐫𝐧𝐞𝐲𝐬, come learn all about the work and journey of Olga Karlovac, who will be joining us LIVE from Croatia.

Zagreb and Dubrovnik are the ‘theatre stages’ for Olga's dramatic and enchanting images featuring abstract, lone and collective figures. Her mysterious but alluring portrayals in black and white have become a much-admired signature style.

04/16/2021

On the next Hour, Where Photographers Share Their Work and Journeys -- come learn all about Roxanne Bouché Overton. Based in San Francisco, Roxanne has been an artist all her life.

Roxanne works in most genres of photography, although she favors images of things that ordinarily go unnoticed. Reflections and found art, imaginary landscapes and intentional camera movement (ICM) have become mainstays of her portfolio. The process to produce her ICM works have become known to some as the Overton Technique.

On the next  , Where Photographers Share Their Work and Journeys -- come learn all about Roxanne Boucher Overton, who wi...
04/08/2021

On the next , Where Photographers Share Their Work and Journeys -- come learn all about Roxanne Boucher Overton, who will be joining us from beautiful San Francisco.

𝐓𝐡𝐮𝐫𝐬𝐝𝐚𝐲, 𝐀𝐩𝐫𝐢𝐥 𝟏𝟓𝐭𝐡, 𝟗 𝐩.𝐦. 𝐄𝐓; 𝟔 𝐩.𝐦. 𝐏𝐓

Roxanne is a lifelong artist across many mediums including textiles, paints, stained glass, pottery and photography. A dozen years ago she decided to embrace photography on a more exclusive basis. She wanted to spend time exploring all of the potential her imagination could invoke. Roxanne doesn’t have a specific genre and shoots without prejudice in her choice of subjects to interpret. Her quest begins with light.

04/05/2021

Last Thursday, the Magnum Foundation announced their 2021 Photography and Social Justice Fellows -- eleven photographers, artists, and activists who are challenging injustice, pursuing social equity, and advancing human rights through photography.

A Spin It Social Hour Update with Ranita Roy -- two-time guest of the -- one of the eleven new Magnum Foundation fellows. Selected from 487 applicants, Ranita joins a network of 57 other image-makers that have been trained through this program since 2010.

I've said it many times, Ranita never ceases to amaze. What a journey so far, and now it continues. Tune in as she shares the news about this new development in her life and career.

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