Pullman Radio's Better Advertising Blog

07/22/2024

This morning Bill and Evan discussed Pullman Building Supply's decision to close the store and the void it will leave in Pullman, not only for hardware and building supplies but also for equipment rentals and small engine service. Worth a listen: http://pullmanradio.com/wp-content/uploads/DJB_19-762.mp3

The Garretts invested a lot to bring that store to Pullman and its closure amounts to cutting their losses, a difficult business decision, if inescapable. I, for one, wish them well and thank them for trying to make a go of it here. Big loss for the Pullman community.

02/19/2024

Plagiarism checking apps. Intellectual property theft and copyright infringement were bad enough before AI. Today...ugh. I learned about these tools today from the Small Market Radio Newsletter and thought it worthwhile to share them.

Do you strive to produce original, well-researched, and unique content for your clients? Take advantage of these tools!

02/19/2024

The Rush Limbaugh few knew...

Rush quietly and often anonymously gave much of his fortune to many worthy causes. He didn’t want that soft side of him to become public – he had an image to maintain.

01/28/2024

Curiosity and humility: the secret of Sam Walton's success.

This article first appeared in the Archbridge Institute’s American Originals Series. The most important principles of retailing are quite simple: No American has better understood these ideas and put them into practice than Sam Walton and, even after his passing, his company, Walmart.  During the...

01/25/2024

What do you think?

That’s the provocative question posed by Gordon Borrell and Corey Elliott in Borrell Associates’ latest Local Marketing Trends Podcast, which features an interview with Erica Farber, the outbound President &

01/23/2024

RIP Charles Osgood, one of broadcast's classiest guys.

08/19/2023

“I was born with this unlucky sneeze, And what is worse I came into the wrong way round.

Pundits all agree that I'm the reason why, My father fell into the village pond, And drowned.

I was born... un-der a bad sign! Everybody worries 'bout my sneeze. Achew!”

This tune would soon become the most famous theme music in motion picture history, instantly recognizable by most people after the first seconds.

“That’s really creative—I like it!” For an ad writer, getting that kind of reaction to a new spot or campaign idea brings joy-joy feelings. But what makes someone creative? Is it …

12/05/2022

"Rainier: A Beer Odyssey" is an independent feature documentary in the works. It all started when Tacoma's Peterson Bros. 1111 owners Justin and Robby Peterson got to chatting with filmmaker Isaac Olsen.

11/08/2022

"Talk radio’s emergence began in 1987, when President Reagan, a broadcaster in his youth, repealed 1949’s Fairness Doctrine. The move opened the airwaves to everybody; stations no longer had to program for government bureaucrats at the expense of the audience." (NY Sun)

Want to know the reason for talk radio's 35-year track record of success? It's the audience, pure and simple.

Rush Limbaugh didn't force anybody to listen to him. He provided information, entertainment, and an uncomplicated proud-to-be-an-American perspective that attracted listeners to him - by the tens of millions.

No coercion. No bribery. Nothing but the opportunity provided in the land of opportunity and talent (on loan from God).

If the right performs better at it, the left would be wise to ask why, and not blame the messengers for losses at the ballot box.

10/04/2022

From OnTheFarmRadio.com

DOSWELL, VA—Culpeper gardener Paul Jarosh’s 103-pound butternut squash smashed a world record at the recent State Fair of Virginia Giant Vegetable Competition. The squash weighs almost 40 pounds more than the current entry in Guinness Book of World Records, and 20 pounds more than the standing r...

09/01/2022

Listen to this. No, seriously listen.
If The Catheter Hut and Nearsighted Al’s Pistol Range can do it, so can you.

08/13/2022

For all your National Lentil Festival Singalong Needs…

https://soundcloud.com/rodspots/lentil-festival-2022-week-of-01-tase-t-lentil-song?si=f6e62062af9f49d99a4b56ff8efd121f&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing

07/18/2022

The Pullman Chamber of Commerce invites you to drop by to say thanks to Archie and Shelley for Dissmore's years of service and to wish them well - - - Tuesday, July 26th, from 6-8 pm at Oak on Main. Informal, drop by, stay as long as you wish...

06/28/2022

AM/FM Radio continues to dominate ad-supported audio among voters.

With 2022's midterm election races heating up, candidates and PACs should be reminded of the power of AM/FM radio in the ad-supported audio space. It's a point driven home in

06/20/2022

Pullman Optometrist Dr. Jim DeVleming Elected President Of American Optometric Association

June 20, 2022 Evan Ellis News

Pullman optometrist Dr. Jim DeVleming has been elected the new president of the American Optometric Association. Dr. DeVleming was elected during last week’s annual meeting in Chicago.

06/19/2022

Wow! $2.50 at Pullman Building Supply. This stuff really does keep mosquitoes at bay for weeks at a time.

06/08/2022

Reminiscing…

For most of its 85-year history, Dissmore’s IGA was owned and operated by members of the Dissmore family: founder Guy Dissmore, his son Chester, and grandson Mark. The store grew and prospere…

05/28/2022

Kendrick, Idaho Locust Blossom Festival. A gem of a small town celebration.

05/24/2022

If you're enjoying the Medal of Honor stories airing this week on our stations, please join us in thanking these businesses whose sponsorship made it possible:

Greg Bloom of Edward Jones Investments
Dave Christy State Farm Insurance
Heritage Auto Repair
Hodgin's Drug & Hobby
IMSB Law
Jonny Fisher DDS
Mick McClure Honda
Moscow and Pullman Building Supply
Mountain View Automotive
Myers Auto Rebuild
Pullman Disposal Service
Regency Pullman
Sam Dial Jewelers
Wysup Chrysler Jeep Dodge Ram

05/19/2022

Why recruitment advertisers are flocking to Radio…

With more jobs than there are candidates, recruitment has become one of radio’s hottest ad categories. But it is more than just :30s and :60s that job recruiters are tapping

04/21/2022

Columbia Bank and Umpqua Bank are merging.

Should the new entity be called Columpqua?

04/20/2022

Dan Foreman. Or is it Peter Coyote?
Listen, then you decide.
https://pullmanradio.com/with-a-voice-like-this/

04/18/2022

Why do people remember radio ads?
For the same reason we remember music.

Psychologists say it's no surprise that we have such a strong memory for music and can easily recall lyrics and melodies, even if we haven’t heard them in years.

04/01/2022

Don Frei at Howard Hughes Appliance sent this to me this morning. Nice to see RADIO getting some love from the national appliance industry buying group, Brand Source.

https://yoursourcenews.com/2022/03/howard-hughes-appliance-intros-pedal-powered-appliances/?utm_source=newsletter

Don Frei, co-owner of Howard Hughes Appliance, Television, and Sleep Shop in Moscow, Idaho, announced today his store would be debuting the world’s first pedal-powered appliances.

03/28/2022

Radio has always been uniquely innovative. Here's a recent example: a Lebanon, Tenn. broadcaster sending positive messages to Ukraine and Russia via shortwave. Kudos to WTWW. Kudos to WTWW! https://www.wsmv.com/2022/03/25/lebanon-radio-station-tunes-broadcast-ukraine-russia/

Right now, the people of Ukraine need positive messages. One Lebanon family found a way to give them that with what they do best – a radio broadcast.

03/11/2022

Radio stations across America are being invited to add this song to their playlists.
Feel free to share, if you wish.

“Tears for Ukraine” Featuring Billy Craig and Elsie BinxLyrics-Eric Rhoads, Matt Jacobs, Billy Craig Performers Billy acoustic - guitar/ lead vocalDarin Cur...

12/24/2021

We're proud to salute the owners, operators, and employees of small businesses across America and right here at home, the backbone of our communities and our economy.

12/03/2021

For those who have a hard time understanding American TV ads these days...

It’s been a busy couple of months in ad land as the rush of Christmas ads came dashing in and so The Drum rounds up the best ads that arrived in this holiday...