Lauren Cobello

Lauren Cobello Founder and CEO of Leverage with Media PR
3x Best-Selling Author
As seen on Rachael Ray. TODAY, GMA,

Merry Christmas Eve! As a single mom, having my sisters and mom here with me this year has been the greatest blessing!
12/25/2025

Merry Christmas Eve! As a single mom, having my sisters and mom here with me this year has been the greatest blessing!

Want the media to trust your brand? Stop showing off and start showing up.Share your work, your evidence, and your persp...
12/23/2025

Want the media to trust your brand? Stop showing off and start showing up.

Share your work, your evidence, and your perspective, not just the highlight reel.

Consistency + credibility = media trust. Connect with our expert team today!

The last three weeks have been a blur of back-to-back meetings.The kind that leave you both exhausted and deeply gratefu...
12/23/2025

The last three weeks have been a blur of back-to-back meetings.
The kind that leave you both exhausted and deeply grateful.

In just the past two weeks alone, we’ve onboarded 6 new Leverage with Media PR clients, completed 7 media trainings, developed 6 new client strategies and bios, and booked dozens of TV segments and bylines for our clients.

I’m incredibly proud of this team and the momentum we’ve built.

As I get ready to shut the computer down for a few days, I wanted to share this photo I took over the weekend of myself and a Beluga whale.

Why? No strategic reason at all—other than it represents a side of me you don’t always see online.

Beyond being a CEO, I love animals. I love being present with them. I love moments that slow time down and remind me why balance matters.

As we wrap up 2026, I’ve been thinking a lot about goals—not just professionally, but personally.

For me, that looks like:
• Seeing more whales (and maybe a few elephants 🐘)
• Spending more intentional, unplugged time with my children
• Hiring more incredible people at LWM PR and creating a company where they, too, get to experience life—not just work through it

Success is important. Growth matters.
But so does presence.

Wishing everyone a strong close to the year and space to reflect on what you truly want more of in the next one 🤍

Before you hit send on a pitch, ask yourself:“Does this make it clear what the audience will get?”Long bios, multiple an...
12/20/2025

Before you hit send on a pitch, ask yourself:
“Does this make it clear what the audience will get?”

Long bios, multiple angles, and over-explaining credentials kill your chances.
Keep it simple. Keep it irresistible.

12/19/2025

One TV segment doesn’t end when the cameras stop.
That’s actually where the real strategy begins.

At Leverage with Media PR, we teach our clients how to turn one earned media win into 30 days of visibility, without scrambling for content or relying on screenshots.

Here’s the playbook:
- Clip the strongest 10 seconds → reels & shorts
- Use the full segment as a credibility anchor (bios, pitches, website)
- Extract 3 talking points → standalone posts
- Pull 1 quote → static graphic
- Break down how the interview landed → carousel
- Share the behind-the-scenes → stories (because process builds trust)

This is how earned media turns into demand, appointments, and revenue — not just press for press’ sake.

If you want the exact workflow? Connect with us today to learn the first step behind every segment we land.

If your pitch isn’t getting booked, it’s not because you’re “not ready.”It’s because your angle isn’t strong enough.Prod...
12/18/2025

If your pitch isn’t getting booked, it’s not because you’re “not ready.”
It’s because your angle isn’t strong enough.

Producers book curiosity, urgency, and real human stories, not credentials.
That’s exactly what these PR angles are built to do.

Want help crafting yours?
DM or Comment below to connect with us today!

12/17/2025

After 20+ years in TV media, from Today to GMA, Dr. Oz, Rachael Ray, and beyond, I’ve seen what actually moves the needle for authors, founders, and brands trying to be seen & understood. Your launch doesn’t need noise. It needs clarity. Story. Relationships. Consistency. Those are the principles that separate the forgettable from the unforgettable.

- Clarity beats hype
- Story creates a connection
- Relationships build longevity
- Consistency turns visibility into authority

If your goal for 2026 is to be seen, understood, and remembered, start here. What’s YOUR priority this year?

Tell me, which one are you leaning into first? I’d love to hear

PR isn’t about collecting logos.It’s about being positioned so the right opportunities come to you.Headlines don’t creat...
12/16/2025

PR isn’t about collecting logos.
It’s about being positioned so the right opportunities come to you.

Headlines don’t create authority; hooks do.
That’s where real visibility starts.

11/26/2025

Your competitors aren’t better than you — they’re just louder.
A strong personal brand changes that.

11/24/2025

Important if you want to show up in chat GPT!

You might know me from my days as a frugal living expert - helping people stretch their dollars and build better financi...
07/30/2025

You might know me from my days as a frugal living expert - helping people stretch their dollars and build better financial futures.

What most people don’t know?

That media exposure became my real superpower - and ultimately helped me build a 7-figure PR agency from the ground up.

Now, I’m showing other founders and creatives how to do the same.

I pulled together the exact checklist I use to get clients featured in top-tier media like Forbes, The Wall Street Journal, and Entrepreneur - and for the first time ever, I’m giving it away for free.

Want the PR Bundle?

Fill out this quick form and you’ll get it right away:

👉 https://forms.gle/tjaa43yaFojMrwsP7

(And let’s just say… this is just the beginning of what I’ll be teaching 👀)

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Pulaski, NY

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