09/10/2025
“The notion of creative ID is basically, how do you use your creativity with the express sort of desire to become like a brand? You know, like that is a weird thing. It’s just like, what is the curated expression of our creativity that could lead to brand sponsorship? When I say creative ID, that’s what I'm talking about.”
—Donna Lamar, Global Head of Video Content & Entertainment, Spotify
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