We've refreshed our popular blog post on #marketingautomation to bring you the latest key developments for your business. Read our article and stay ahead of the competition with all the latest AI-powered marketing automation tools that can save you time and money.
https://www.wsiworld.com/blog/5-steps-marketing-automation-success
The #digitalmarketing landscape is rapidly changing as companies prepare for 2024, bringing in new trends with significant sway. A strategic approach is necessary for small and medium-sized businesses (SMBs) to navigate this dynamic environment. And as always, their WSI Consultants stand by as their trusted guides in the world of digital marketing. Read about seven key trends tailored to the needs of SMBs in our latest blog post.
https://www.wsiworld.com/blog/2024-marketing-overview-key-trends-business-owners-should-know
Can you even remember interacting on Facebook before emojis were added to complement the iconic like button? The symbols - love, haha, wow, sad, angry, and most recently, care - sit alongside the big thumb to give users more ways to express their feelings about posts, pictures, and videos. Read our latest blog post to learn how to use Facebook emojis as a unique engagement metric for your brand. #facebook #socialmediamarketing
https://www.wsiworld.com/blog/first-impressions-of-facebook-reactions
TikTok has developed into a potent instrument for advertising and a platform for amusement and self-expression. In this blog post, we delve into TikTok advertising, looking at the different ad formats, targeting choices, campaign setup, creative approaches, performance measurement, and best practices you need to know. After you're done reading, you will know how to use TikTok ads to build your brand. #tiktokmarketing #socialmediamarketing
https://www.wsiworld.com/blog/guide-on-how-to-use-tiktok-ads
Content is still king, but it's not just about churning out content; it's about crafting quality narratives that resonate with your audience. Content briefs are indispensable to ensure consistency and clarity in messaging. However, drafting a comprehensive brief can be time-consuming. This is where Artificial Intelligence (AI) tools come into play. Read our helpful tips for using AI for content briefs. #AI #contentmarketing #digitalmarketing
https://www.wsiworld.com/blog/harnessing-ai-tools-for-crafting-efficient-content-briefs-in-minutes
Nearly every aspect of healthcare has found use for #AI, which provides solutions for everything from better patient outcomes to lighter administrative workloads. AI is also being used to promote growth and engagement through customized marketing initiatives, patient engagement with chatbots, data compliance, and more.
Read WSI's article on healthcare AI's future and how it will affect #digitalmarketing here: https://www.wsiworld.com/blog/how-ai-is-revolutionizing-healthcare-a-digital-marketing-perspective.
Seth Godin says, "Everyone is not your customer," which is a key thing to understand in marketing. By knowing your target market, you can reach them with a resonant idea. Targeting exactly the person who is your ideal customer can reduce your cost per lead and increase your overall ROI. This is only one of the reasons why PPC is good for lead generation.
Discover the other reasons in our latest blog post about #PPC. #paidadvertising https://www.wsiworld.com/blog/4-reasons-why-ppc-is-still-vital-to-your-online-lead-generation-strategy
One of the biggest email marketing mistakes businesses make is sending the same email blasts to their entire list of subscribers or potential customers. Digital marketing doesn't work like traditional direct mail, which simply targets every single person on a list or in a certain area.
Read our five advanced techniques to skyrocket your email marketing and make sure you get email marketing right. #emailmarketing #digitalmarketing
https://www.wsiworld.com/blog/5-advanced-email-marketing-techniques
