12/23/2025
There is a revolution underway, and most brands are losing. 📉
First, it was just having a video on your website. Then it was YouTube. Now, it’s social media—and the rules have changed.
The reality? Almost nobody is flipping their phones. The platforms don't even support it anymore! If you’re still posting horizontal video, you’re showing up as a tiny "letterboxed" rectangle that looks like a relic from 2010.
The truth is: if your video doesn't fit the screen, you look out of touch. At Bcreative, we’re done with the "yesterday" approach. We produce high-end, cinematic vertical content that actually commands attention where your customers actually live: on their phones, held vertically.
Don't let your brand look like a tiny rectangle in a vertical world.
Get with the revolution. Let’s talk about your vertical strategy.