12/14/2020
ALL ABOUT AMAZON VIRTUAL ASSISTANT (VA) (PL)
VIRTUAL ASSISTANT
A virtual assistant (VA) is a person who provides support services to other businesses from a remote location.
ECOMMERCE VIRTUAL ASSISTANT
Same like a normal VA, E-Commerce VA is the one who assists the sellers to manage their online business from a remote location.VA can earn $300 to $1200 by his Skills.
Amazon VA Services
1. Seller Account Management
2. Product Hunting
3. Product Sourcing
4. Shipment Planning
5. Product Listing (Single / Variation)
6. Listing Optimization
7. Launching & Ranking
8. Keyword Research
9. Competitor Analysis
10. Reviews Management
11. PPC (Pay per click) Campaign Creation or
ongoing Management
12. Content Writing
13. Order Management
14. Record handling
15. Customer Report
16. Inventory Check
US Criteria
1. BSR – BSR Ranges list in Facebook
2. Reviews – Top 10 should have less than 600 reviews with exception of 1 or 2
3. Search Volume – Exact Above 5000
4. Price – $14.99 to $39.99
5. CPR 8-DAY GIVEAWAYS --- less than 600 (helium 10)
6. Revenue Consistency Top 10 – Above $10000
7. Units Sold Per Month – 500+
8. Amazon as Seller – Less Than or Equal to 3
9. No Brand Domination
10. Not Trendy
UK Criteria
1. BSR – BSR Ranges list in Facebook
2. Reviews – Top 10 should have less than 600 reviews with exception of 1 or 2 (There must be 3 sellers in top 10 with reviews less than 250 & sales more than 4000GBP)
3. Keyword search volume 5000 (HELIUM10)
4. Keyword must be in the title of ATLEAST 5 SELLERS OUT OF 10
5. Amazon must not be a seller MORE THAN 2 TIMES in Top 5 AND 3 TIMES IN TOP 10
6. Average price in top 10 must be MINIMUM 10 AND MAXIMUM 30
7. There should be at least 5 FBA SELLERS IN TOP 10
8. CPR 8 DAYS GIVEAWAYS must be less than 600
9. There should not be 1000+ average REVIEWS IN TOP 10
10. Product SIZE AND WEIGHT must be STANDARD
11. AMAZON SHOULD NOT BE DOMINANT ( should not be making maximum revenue with a big different from the rest of the SELLERS)
12. NO BRAND DOMAINANCY
13. VARIATION SOULD NOT BE MORE THAN 4
14. MUST NOT BE A SEASONAL ITEM
PRODUCT HUNTING CRITERIA FOR IT,SP,CA,AUS,FR
1. Keyword search volume of Top 3 keywords 5000 (HELIUM10)
2. Keyword must be in the title of ATLEAST 5 SELLERS OUT OF 10
3. Sales more than $2000 REVIEWS TO BE LESS THAN 250
4. Amazon must not be a seller MORE THAN 2 TIMES in Top 5 AND 3 TIMES IN TOP 10
5. Average price in top 10 must be MINIMUM 10 AND MAXIMUM 30
6. There should be atleast 5 FBA SELLERS IN TOP 10
7. CPR 8 DAYS GIVEAWAYS must be less than 300
8. There should not be 500+ average REVIEWS IN TOP 10
9. Product SIZE AND WEIGHT must be STANDARD
10. AMAZON SHOULD NOT BE DOMINANT ( should not be making maximum revenue with a big different from the rest of the SELLERS)
11. NO BRAND DOMAINANCY
12. VARIATION SOULD NOT BE MORE THAN 4
13. MUST NOT BE A SEASONAL ITEM
RECOMMENDED CATEGORIES
* HOME & KITCHEN
* GARDEN
* ART & CRAFTS
* DIY & TOOLS
* PET SUPPLIES
* OFFICE SUPPLIES
Product Sourcing:
After product hunting, the next step is to find a supplier for your product sourcing.
You should have negotiation skills to increase your profit margin.AliBaba.com is recommended for sourcing purpose. If you didn't found any supplier on Ali baba, then check with B2B website,MadeinChina, DHgate and many sourcing sites exist.
How to Choice the Best Supplier
1. Verified Supplier Batch
2. Trade Assurance
3. More than 80% Response Rate
4. Time on Ali Baba must be more than a year
5. On time delivery Rate must be more than 85%
6. Must have options of Logo and Package Customization
7. Competitive Quotation
8. Co Operative
9. Quick Communication
10. Good Quality Samples
11. Offer your more benefits
Shipping Incoterms (International Commercial Terms)
1. Ex Works (EXW) – The seller makes the goods available at its location, so the buyer can take over all the transportation costs and also bears the risks of
bringing the goods to their final destination.
2. Free on Board (FOB) –The seller must load the goods on board of the ship,
nominated by the buyer. Cost and risk are divided when the goods are actually
on board.
3. Delivered Duty Paid (DDP) {RECOMMENDED}–The seller is responsible for delivering the goods to the named place in the country of the buyer and pays all costs in bringing the
goods to the destination.
For air shipment, it take 4-14 days, and you get more expensive if you choose minimum days and for Ocean, it take 22 to 35 days.
How to check Profit Margins :
We recommend to have at least 25% Profit Margins per sale, so while negotiating with the Suppliers, First get the idea of what your cost should be in order to attain 25% Profit margin per sale.
To calculate Profit Margins, Use AMAZON FBA Calculator
*Insert your competitor or your ASIN in FBA calculator
*Add your selling Price
*Cost of the Product + Shipping to amazon cost and calculate Profit Margins and then lower or increase the cost to check Which cost is suitable for you to get maximum profits .
TIPS & TRICKS
1. Contact as many suppliers as you can then shortlist three of them.
2. Always show yourself a company employee as a Manager, not an Owner or individual. Communicate with them in a professional manner.
3. Ask some following questions from your supplier regarding
* Customized packaging & logo
* Standard production time
* How many items/units come in a one box or case
* What are the dimensions of each case in cubic meter & kg?
* Per unit price (including packaging) on MOQ (Minimum Order Qty)
* What is the lead time?
* Request for quotation
* Ask for free sample first
* Ask price with Inco Terms (DDP, FBD, EXW)
* What are the payment terms (Standard payment terms is 30 % advance & 70 % after production)?
4. Payment should be release through Alibaba Trade Assurance. Never deposit directly to supplier account.
Product Launch & Rank
Once your product gets activated on amazon, it means your launching has started. Amazon takes your product into HONEY MOON PERIOD where it requires a little sale on the keywords you want to rank and used in your content as compared to the existing sellers. Because you do have the new release tag and amazon realize that so he gives you this favor.
So from the very first day, we must start working on getting sales on all the relevant keywords we want to rank on.
For a successful launch we usually do two things:
• Giveaways on those Keywords (Recommended by JS / Helium 10)
• Run PPC on those Keywords (Sponsored Ads)
1 – Giveaways (Giving away product FREE)
There are many coupon distribution plate forms (Websites) we call Launchpad.
What we do is create discounted coupons and provide the launch pads those codes along with our keyword. Launchpad's distributes those discount codes to their buyers community along with the keyword and product ASIN.
What buyer do is type that Keyword into amazon search box and find our product on whichever page it is ranked, and purchase from us. Upon his purchase, amazon checks which keyword this buyer typed and then associates us with that Keyword which helps us getting ranked on that Keyword quickly.
Launch Pads charges their certain fee / commission for all this.
Same like discount coupons we can giveaway the unit which helps in ranking better than coupons. Because amazon takes our sales as discounted one and does not rank us that strong as he ranks a regular sale.
So for giving away what we do is we provide the Launch pad quantity of daily giveaways, Date Range, Full Price of the product in advance, Keyword on which we want to rank, Product ASIN and their Commission. Launchpad's use to pay that amount to his buyers so they search us on amazon with that keyword and PURCHASE from us. Amazon takes it as a regular sale as he is not aware of the deal between Launchpad and us.
PPC (Pay Per Click)
We run PPC (Sponsored Ads) on all those Keywords we want to rank to get utilized by the HONEY MOON PERIOD. Amazon shows our product ad as a sponsored ad in the top of search results so our chances of sales would be higher as we do visible to lot of buyers.
In sponsored ads, issue is that we do not have any guarantee that whoever will see our ad will purchase from us and we would be able to achieve that number of daily sales which we need to rank on specific keywords.
For this we do two things:
• Retail Ready Content (Title, Bullets, Description, Search terms and images would be greatly optimized):
• Put Sale Price at Breakeven. For example your Product Cost is $5 including amazon fees and you are selling at $10 ($5 profit). What you will do is to go into product edit > offer menu > chose Sale Price as $5 and date range for 10 – 15 Days. Once done, run PPC Campaigns on your desired keywords as your chances of conversion would be higher due to having best offer than all competitors.
Promotions & Deals
When you start selling your products on Amazon, there are numerous ways you can help your products sell faster and increase your conversion rate. The three main ways companies try to earn more conversions are:
• Lightning Deals
• Promotions
• Coupons
Lightning Deal
Amazon Lightning Deals are promotional offers that only last for a short period of time. The “Lightning Deal” for each product only lasts between four to six hours, making this a popular feature on Amazon.
Lightning Deals are a great way for your business to increase sales. You entice your audience to purchase your product because the price is discounted. It’s also extremely helpful to use if you’re looking to reduce inventory quickly
To access Amazon Lightning Deals, you must have a Professional Selling Plan. In your seller account, you can visit the Lightning Deals Dashboard to see which products are eligible for Lightning Deals.
Promotions
Another way to get products in front of more interested leads is through Amazon promotions. Amazon promotion sellers can offer their products at a low cost to incentivize their audience to tell friends and family about the products. It helps them reach new leads that result in conversions.
Promotions encourage people to buy your products. It’s also a great way to increase brand awareness and get your brand in front of more interested leads. Amazon audiences love a good deal, so using promotions is a great opportunity for you to grab their attention. There are three main promotions you can offer to your audience:
• Percentage off
• Buy One Get One
Coupons
Amazon coupons are visible to all people. You can see them in search results, on product detail pages, and other places. “clip” these coupons to apply them to your order. Sellers are charged $0.60 every time a coupon is redeemed.
If none of your competitors are using coupons, this is a great opportunity for you to jump in on an exciting opportunity. It’s a great way to bring in new customers and increase conversions for your business.
TAYYAB SHAHID
UNDER THE MENTORSHIP OF SIR Sajjad Naseer
ENABLERS VA BATCH-6 LAHORE