Cannabis CMO

05/26/2024

🚨 MAJOR TIP ALERT 🚨

With all the focus on asset-light business plans, the folks at Harris Sliwoski LLP lay out some things for you to keep in mind.

Learn how you can protect your brand and thrive! 🌿

Read article:

By Griffen Thorne, Attorney at Harris Sliwoski Cannabis companies and (depending on the state) brands often use license agreements to grow their brands. If done correctly, they can be a…

05/01/2024

"According to BDSA data, 26% of US [ ] consumers choose retail locations for their preferred brands, while 37% stay loyal to products and strains that prove effective."

Brendan Mitchel-Chesebro, a seasoned analyst at BDSA, a global firm in cannabis market research, explores 2024's cannabis consumption trends and how brands are tackling economic challenges through innovation, premiumization, and consumer-centric product development for continued growth and profi...

04/29/2024

Billboards are out of bounds in most states so marketers in the c****bis industry haven't been able to blow big budgets on awareness campaigns but it's interesting to see how traditional marketers are trying to focus on conversions more.



Read article here:

With advertising dollars being spent more cautiously, brands are finding ways to make the most out of their out-of-home ads.

04/26/2024

Is the future of going to be A.I. driven? According to Sam Altman of OpenAI, 95% of marketing tasks could soon be powered by A.I..

Are you ready for the A.I. revolution?

Read the article:

The OpenAI CEO says 95% of what marketers use agencies, strategists and creative professionals for will be handled by AI at nearly no cost.

04/16/2024

DREAM JOB ALERT! 🚨

👉🏾 Custom Cones USA is hiring a full-time content creator & event marketer for , paying $70,420!

Get paid to smoke & review products, plus all-expense-paid trips to cannabis events.

Apply by 4/20! 👀

A ma*****na company specializing in manufacturing pre-rolled joints has launched a campaign to hire for what it calls the “ultimate stoner dream job,” seeking a content creator who will “get paid to smoke weed.” Custom Cones USA announced on Monday that it is hiring for the role with its new...

03/27/2024

Interesting that in the same month that is staring down the barrel of a Congressional ban, (which launched Reels as a copy cat of TikTok) has now overtaken it as the #1 downloaded app in the world.

Read article here:

Copycat video feature Reels helps Meta app in fightback against Chinese-owned rival

03/21/2024

Have you checked out this week's yet?

This week we cover the potential ban and what it could mean for brands who already have a tough time on social.

By now you have probably heard about Congress trying to ban TikTok, which has a lot of entrepreneurs and marketers who have become dependent on the viral platform wondering what they’ll do if the legislation becomes law. Luckily for those of us in the cannabis industry, if there is one thing we un...

03/20/2024

🚨 MAJOR TIP ALERT 🚨

With all the focus on asset-light business plans, the folks at Harris Sliwoski LLP lay out some things for you to keep in mind.

Learn how you can protect your brand and thrive! 🌿

Read article:

By Griffin Thorne, Attorney at Harris Sliwoski Cannabis companies and (depending on the state) brands often use license agreements to grow their brands. If done correctly, they can be a…

03/19/2024

Were you at last week?!

It's one of our favorite events in the industry.

We always say it's like and the old High Times Cannabis Cups had a baby.

The Hall of Flowers trade show brought wholesale sellers, dispensaries and a whole bunch of cannabis to the Ventura County Fairgrounds.

02/13/2024

Dry January seems to be here to stay.

One estimate from Bloomberg showed that alcohol sales dropped by 52% from the first week of January last year to the first week of January this year.

Will c****bis brands be able to take advantage of it ?

Read more:

Cannabis beverage brands saw a spike in interest from people cutting back on drinking alcohol during Dry January.

02/04/2024

If you aren't subscribed to Cannabis CMO yet, here was Friday's newsletter!

Having trouble getting engagement on IG? You might be making this mistake.

02/04/2024

W**d doesn't sell itself --- we do!