08/30/2024
PDX-Earth Tip: As the Paralympics kick into gear in Paris this week, Coca-Cola will again offer up its reusable plastic cups, rebate programs and promises of plastic-free options as eco-friendly – with questionable results.
Paris organizers promised the “greenest” Olympic Games and Paralympic Games ever, and as official beverage supplier at these games, Coca-Cola – which paid $3 billion for the exclusive right to sell its soft drinks and waters in and around Olympics stadiums – was expected to tow the line. Paris planners committed to reducing the carbon output of the 2012 and 2016 Olympic Games by half and eliminating single-use plastic was a massive target.
But Coca-Cola consistently ranks as the world’ s largest corporate plastic polluter at over 3.4 million metric tons of plastic packaging per year, and the company has shown little sign of being “green” in Paris. Fans at Olympic venues are sold drinks in plastic cups that are individually filled from plastic bottles – even though a reused cup comes with a 2 Euro rebate – and alcohol-free beer is served in Coke plastic cups. Each of the 45,000 Olympic volunteers were also supplied with reusable Coca-Cola plastic water bottles.
As a result, Coca-Cola officials admit that more than 40 percent of the drinks served in Paris and outlying venues will come from plastic bottles and transferred into reusable plastic cups. An estimated 6.4 million drinks will be sold to spectators from plastic bottles, compared with just 1.6 million from fountains or glass bottles.
For more, visit kpsu.org.