Hunch Theory

12/06/2021

Want to know how to write a good website headline? There are lots of ways to do it, but here is a great place to start!

01. Tell visitors what your business does.
This may sound obvious, but go look at a few websites and you'll be surprised how many people overlook this important point. For most businesses this is pretty straightforward. However, it can be difficult to answer when you have many different specialties you work in.
Don’t overthink it.

02. Your target customer
It’s important to focus on the customers that are most likely to want and need your services. Trying to target everyone will water down the message.
Clarity is key, so being straight up about who you serve is helpful to your visitors.

03. What makes you different
Often referred to as your “differentiating factor” or your “unique selling point”, this is something that is a hallmark of your business and can’t be claimed by every other yahoo in your industry. This is your chance to resonate with your customer. It’s the aha moment where they realize that your business is the right fit for the job or event.

Follow my blog at hunchtheory.com/blog for more tips on this and everything else related to your digital marketing!

11/19/2021

I love website launch days - it's so great to see all the hard work you've put in, come to fruition in a site that's both beautiful and supportive of the brands goals.

11/18/2021

I love the attitude of this quote. It's very much my own personal mantra as well. If I can land a job, I know I can make them a repeat customer. Under promise, over deliver - basically, I always include extras in my web site packages designed to make it easier for businesses to gather their content for their website.

How do you go above and beyond for your clients?

09/23/2021

https://www.hunchtheory.com/work/selvage-studio

Hunch Theory collaborated with Selvage Studios to edit and refine their consultancy website and assist with their digital marketing through creative strategies and content layout.

09/16/2021

https://www.hunchtheory.com/work/mamasartisansweets

A complete homepage redesign for Mama's Artisan Sweets created a dramatic site upgrade for this Portland based small business. Call to action buttons were implemented to help funnel sales and grow their small business.

09/09/2021

https://www.hunchtheory.com/work/matmarket

Matmarket holds a unique niche in the footwear manufacturing and supply industry. They needed a website that better described their business to potential customers, future hires and investors. The site needed to reflect their professionalism, have strong SEO and to be clear in their offerings.

08/17/2021

It's mood board time!!

This project was so fun because the business owner had such a clear idea of what he didn't want. So my job was to uncover what he did want. He didn't want the traditional architecture website and wanted to go with a dark color scheme.

I for this logo I played with lots of different concepts that were related to the building industry. The owner is a true craftsman who is very into woodwork and metalwork and so I looked at concepts related to joinery and how things fit together.

He gave feedback on each of the logo concepts and I got a better idea of what he was looking for. Then when I presented this logo, we both knew this was it. Simple but unique, just like their business style.

08/05/2021

Tips & tricks for getting the most out of your brand photoshoot.

As a web designer, there are some tricks of the trade I’ve found, that will help elevate the look of your website, and also make it easily translate from desktop to mobile. So if you're going to invest in a photographer, let's make sure to get it right!

1. Ask the photographer to not crop photos closely in editing.

While this may be great for framing a photo, the closer the crop, the more limited the designer will be when designing your website. The reason for this is that the screen size will change depending on if the site is viewed on a desktop, tablet, or mobile. Having extra room around the subject will give much more flexibility to the design of the website.

2. Even if you don't want to be the main subject, make sure to get at least one good headshot or team photo.

Studies show that images of people help create a connection with your audience. Looking head-on into the camera inspires trust while looking to the side, directs people's eyes to the text.

3. Make sure to get a few good b-roll photos.

B-roll photos can be process photos, artful images of your office or work. It could be of you working or looking away from the camera. Maybe it’s just your hands working on a project. These photos will go far to helping round out the website and add interest while helping to tell the story of what you do.

Get more photography tips on the blog: https://www.hunchtheory.com/blog/choosing-strategic-site-photography

08/03/2021

New website alert! I had the privilege of working with Sarah from SweetFace. Her site is a great example of my new Website-in-a-Week package.

She's a makeup artist out of Virginia Beach that really does a little bit of everything, from wedding and event makeup to special effects and photoshoots. Sarah loves to celebrate the beauty in all faces and seeks to highlight our uniqueness through her work.

Getting the chance to help small businesses like hers get more visibility and better showcase their amazing talents, is why I got into web design in the first place.

Check out the full story behind her site here: https://www.hunchtheory.com/work/sweetface-makeup-artist

08/02/2021

Imagery is a powerful tool. When you're trying to convey a message, the images you use to support that message really fill out the story. They can give your brand an edge, or help give customers a visual of the kind of work you do. They can tell people what to expect when working with you or visiting your office. Don't underestimate the importance of choosing brand images for your website. Check out the blog for tips and tricks to help you find the right images for your site. https://www.hunchtheory.com/blog/choosing-strategic-site-photography

06/05/2021

Had an amazing time in Hawaii. A break was fun and so needed, but I’m feeling revived and have some fresh perspective on business and well... life (cause that’s what a good vacation will do for you right!?!).

Excited to get back to work on Monday. Who needs help with their website?

05/21/2021

For the next couple of weeks, I'll be in sunny Hawaii. Anytime I'm in need of a little perspective or reset, or let's face it, just needing some fun in my life, the beach is my magic potion, and Hawaii my happy place!

So cheers to brighter days ahead!

05/11/2021

https://www.hunchtheory.com/work/tekneek-architecture

Tekneek Architecture approached me about a full rebrand of their logo, copywriting, and website. I spent time interviewing the owner and several past customers to get a better sense of the business in order to write copy that would focus on and resonate with their key customers, both present and fut

04/19/2021

If you get a DM from me asking for more information about yourself please delete. I've changed my passwords but it appears to have been a hack. Sorry!

03/23/2021

When it comes to your business, having a good brand foundation set, can make the rest of your sales and marketing more consistent, fluid, and effective. The problem is that taking the time to get it set up well, takes effort and doesn’t lead to immediately satisfying results, so people often like to skip past it. But trust me, you DON’T want to skip this part. Head over to the Hunch blog for 6 clear steps on how you can get your brand set up for success.

03/16/2021

https://www.hunchtheory.com/blog/make-your-mobile-site-better

New on the blog: How to make your mobile site better so you keep customers engaged and get more sales.

03/15/2021

I think one of the things people find intimidating about websites is that there is so much that they know they don't know. There are a lot of moving parts that go into a good website. Whether you manage your website yourself or are looking to hire a professional, understanding your own site better can help you strategize your next steps. My hope is to demystify some of that website lingo and give you simple things you can do for your business. You can download your own website checklist on my site.

www.hunchtheory.com

02/26/2021

02/26/2021

02/05/2021

https://www.hunchtheory.com/work/eadie-law

SUMMARY lorem….

02/05/2021

https://www.hunchtheory.com/work/ernest-warren-campaign

“Dacie is incredible and a delight to work with. I am not website savvy so her guidance and knowledge were crucial during each stage of the process. Dacie helped organize my thoughts and translate them into a captivating website that exceeded my expectations. I am especially grateful for her abili...

02/04/2021

https://www.hunchtheory.com/work/insite-insoles

“Hunch Theory may promote marketing, but you get the business acumen from Dacie's experience as well. It's a very valuable combination and shows in her work. Highly recommended.” Greg Diharce, Global Sales Director for Insite Insoles

02/04/2021

https://www.hunchtheory.com/work/judgejoelcampaign

“One look at a website by Hunch Theory tells you all you need to know. The design is new, clean, tasteful, sophisticated, multi-featured, and tailored to the client’s mission or message. None of those things come by accident. Dacie’s professional background shows. She first works to learn abou...

02/04/2021

https://www.hunchtheory.com/work/clarino

Clarino was looking to showcase the premium quality of their microfiber leathers and to reach the footwear industry. We highlighted videos and beautiful shots of their materials to reach their target audience.

06/16/2020

06/16/2020

06/16/2020