hoffmann murtaugh

09/11/2024

On this Patriots Day, we honor the resilience of our nation and the unity that shone through on one of our darkest days. We remember the innocent lives lost, the brave first responders, and the heroes who rose to the occasion.

Though time may pass, we vow to the lessons learned and the strength we found in coming together. Let's continue to build a future that upholds the principles of freedom, compassion, and unity that define our great nation.

08/20/2024

🎉 Welcome, Garrett! 🎉

We're excited to have Garrett join our team as Senior Marketing Data Analyst!
Welcome aboard!

08/02/2024

🎉 Hoffmann Murtaugh turns 20 today! We're almost old enough to toast legally. 🥂

Founded on August 2, 2004, by Shea Murtaugh, our journey began with just one employee with one client working from her home office. Fast forward to now, and we’ve grown into a dynamic team of 25+ people, serving over 20 clients.

We’re incredibly proud of how far we’ve come, and we couldn’t have done it without the unwavering support of our clients and team.

And the best way to celebrate? With a Friday! 🎉

Here’s to another 20 years of growth and success! Cheers!

07/29/2024

We're celebrating a of working with our favorite Associate Director of Digital Activation, Karl Christmann!

Karl commented, "Ten years have flown by—it’s hard to believe! I still remember my first day and the projects I worked on. I've grown both personally and professionally, learning something new from every team member over the years. I truly enjoy the work I do and am grateful to be part of such an intelligent and fun team!"

He's been with us since 2014 and he oversees the planning, ex*****on, and optimization of digital marketing campaigns for our clients to drive brand awareness, engagement, and conversions.

We are incredibly grateful to have Karl on our team!

07/25/2024

Ever launched a campaign with excitement only to see it... flop?

Here are 8 common reasons why marketing campaigns fail and how to avoid them.

07/24/2024

🎉 Welcome, Ryan! 🎉

We're excited to have Ryan join our team as Senior Manger of Digital Media!
Welcome aboard!

07/12/2024

If you want your to succeed and drive growth in your business, these practices are essential.

Need help with your strategy? Reach out to us!

07/04/2024

Happy Fourth of July! We hope you have a safe and wonderful holiday!

07/02/2024

Launching a successful marketing campaign starts with asking the right questions. Check out our latest carousel to ensure you're reaching your audience effectively.

What are your main goals for your next campaign? Let's achieve them together!

06/25/2024

When developing ad creative, keep these best practices in mind to capture your audience's attention and drive engagement:

1) Hook ‘em in the First Five Seconds
2) Solve a Problem
3) Keep it Short
4) Make it Visually Appealing
5) Optimize for Mobile

Do you agree? We would love to hear what works for you!

06/24/2024

This week's hmdl reveals that YouTube is the top platform for Gen Z in the US, with Instagram, TikTok, and Snapchat close behind. Instacart now offers clickable YouTube ads for direct purchases, and advertisers pay more for audiences that consume less traditional TV or streaming content.

Get early access by signing up for our email list!
https://bit.ly/3XFu3S3

Stay ahead with our weekly download: marketing insights and updates. Volume 9 Issue 25 June 21, 2024 Things change quickly in marketing. We give you the quick download so you can stay informed each we

06/19/2024

Happy ! Today commemorates the day Union troops arrived in Texas, the westernmost Confederate state, and liberated more than 250,000 enslaved African Americans.

This day is often referred to as America's second Independence Day. It marks the end of a grim period in American history and the start to our ongoing journey towards equality and justice.

06/16/2024

Happy Father's Day! A dad’s guidance and love shape our world in ways words e can't express. Cheers to the incredible dads who make life extraordinary!

06/13/2024

Display ads can come in a variety of formats and sizes and can be found on any online channel such as a website, social site, app, newsletter, etc.

06/11/2024

We are pleased to announce the following well-deserved promotions at Hoffmann Murtaugh:

Jeana Decker has been promoted to the role of Senior Digital Strategist. Since joining us in 2021, Jeana has demonstrated exceptional dedication and proficiency. Her ascent through three positions within the company is a testament to her talent and commitment, particularly in the realm of social media strategy.

Shayla Terkalas has been promoted to the role of Digital Ad Operations Specialist. Shayla’s invaluable contributions have been evident since starting here over three years ago. Her dependable nature and readiness to assist across various domains, including organic and internal marketing, make her an essential part of our team and ad operations.

Please join us in extending our heartfelt congratulations to Jeana and Shayla on their well-earned promotions. We look forward to witnessing their continued growth and contributions to the success of Hoffmann Murtaugh.

06/11/2024

The 5 D's focus on fostering effective interactions between organizations and their target audiences to facilitate the development and implementation of more impactful business strategies.

06/05/2024

Which type of targeting works best for you and your brand?

05/30/2024

By incorporating these tactics, agencies can drive change by blocking high-emission publishers and shifting demand towards sustainable options.

05/27/2024

Honoring the brave souls who gave everything for our freedom. This Memorial Day, we remember and salute the heroes who made the ultimate sacrifice.

05/21/2024

The advertising industry is undergoing a transformation by utilizing first-party data, leading to the expansion of connected TV (CTV) and retail media networks (RMNs) for reaching targeted audiences at a larger scale.

05/15/2024

By implementing this programmatic approach, advertisers can anticipate improved effectiveness in their media spend, leading to a higher return on investment, while publishers have the opportunity to explore and generate additional revenue streams.

05/12/2024

Celebrating the extraordinary love that knows no bounds—Happy Mother's Day to the moms who make every day brighter with their warmth, strength, and endless love.

05/12/2024

Programmatic display advertising is a type of digital marketing that allows marketers to analyze the data collected from various sources.

05/09/2024

Programmatic advertising has adapted to new technologies and regulatory changes, such as the adoption of header bidding and the implementation of data privacy regulations.

05/07/2024

The percentage has increased from 36% last year, indicating a growing preference for self-serve programmatic platforms among marketers due to the control, efficiency, and flexibility it offers.

Source: AdAge

05/01/2024

Understanding the reasons behind the surge in programmatic ad placements is crucial. Check out the key factors:​

Source: AdAge

04/26/2024

Hoffmann Murtaugh is excited to announce two new key hires to our leadership team!

Carolyn Butler, joins Hoffmann Murtaugh as Director of Accounts, where she will play a crucial role in managing client relationships, driving growth for our clients, and ensuring client satisfaction. In her prior role at 9Rooftops, Carolyn served as a Managing Director leading integrated marketing strategies and campaigns for regional and national clients, working to drive customer acquisition and sales. Carolyn has spent the last twenty years building her marketing career, working across a variety of industries in both brand and agency roles.

Dennis Mulato serves as the Director of Strategy at Hoffmann Murtaugh, where he leads the development of comprehensive go-to-market strategies, focusing on defining target markets, crafting compelling value propositions, and establishing competitive positioning. With a robust background as a Growth Marketing Leader in the private equity sector at Incline Equity Partners and Cerberus Capital Management, Dennis expertly guided digital marketing, analytics, and marketing technology initiatives that significantly boosted the market presence and profitability of multiple middle-market companies. Previously, Dennis held pivotal marketing leadership roles at Verizon, Wyndham Hotels, and McGraw-Hill Education, driving substantial revenue and margin growth.

"We are thrilled to welcome Carolyn and Dennis to our team as leaders in Account Management and Strategy. Carolyn's expertise and passion for forging meaningful client relationships and Dennis' passion for driving strategic growth align perfectly with our agency's values and vision." says Shea Murtaugh, CEO. "With their guidance, we look forward to reaching new heights and delivering even greater value to our clients and partners."

Please join us in welcoming Carolyn and Dennis to the Hoffmann Murtaugh team!

04/25/2024

Marketers favor programmatic platforms for their standout qualities, especially analytics and reporting capabilities.​

Source: AdAge

04/23/2024

OOH advertising is evolving with an increase in digital panels and data-driven audience insights. The adoption of programmatic advertising in digital OOH sites is further transforming the industry.

04/17/2024

This allows you to spend less on waste and more on those who are most likely to buy!