Bombtrack Media

11/05/2024

Thinking about starting a podcast? It's vital you get started on the right foot...one that allows you to build a solid foundation on which your show can grow successfully over time.

In order to launch your show effectively, there are a number of key components you need to dial in so you don't run into the issues that prevent so many aspiring podcasters from getting beyond just a small handful episodes before throwing in the towel on their production.

There's a famous saying that says "Failing to prepare is preparing to fail," and no truer words have ever been spoken about starting a podcast for the right reasons AND properly strategizing for a powerful launch that sets the table for what your show will become.

In this episode of Podcast Theory, it's part 2 of my 6-part series covering critical aspects you absolutely need to consider before launching your podcast. Today and over the next few episodes (as well as the previous three episodes), you'll discover vital components that will help you launch your show with precision, confidence, and clarity.

Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6538928351477760

11/01/2024

What can podcasters and content creators learn from Donald Trump’s guest appearance on The Joe Rogan Experience that’s led to 42 MILLION views in a week? Turns out..a lot.

10/30/2024

If you've experienced past episodes of Let's Blow This Up, you've learned many reasons why podcasters throw in the towel on their production after only few episodes...

Lack of strategy. No buy-in. Unrealistic expectations. Starting for all the wrong reasons.

And in today's episode, we're going to talk about a reason you've probably never pondered. And considering where things are headed with AI and technology in the podcast industry, it's a big one.

For the second-to-last episode of Season 2 of Let's Blow This Up, I'm pleased to be joined by my friend Alex Sanfilippo, Co-Founder of PodMatch and the man behind Podcasting Made Simple Live. Alex, his wife Alicia, and the entire team at PodMatch have built one of the strongest communities in the podcast space and place major emphasis on giving back to podcasters across the globe.

In addition to tackling this not-talked-about-enough factor of why creators throw in towel on their shows, Alex and I will also dive into many important aspects you need to keep front of mind as we embark on a new year in podcasting, including but not limited to:

- The PodValue Initiative that's helped put over $500k back into podcaster's pockets

- Why the fundamentals of podcasting will never lose relevance (regardless of the new shiny objects that enter the game)

- How to effectively navigate your way around new technology and platforms (and not burn yourself out in the process)

- Will AI-hosted podcasts ever be en vogue?

- The importance of your message being an inch wide and a mile deep (and how to set yourself up to make an impact with said message)

Mark your calendars for this one...you don't want to miss it!

Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6538928351477760

10/24/2024

Thinking about starting a podcast? It's vital you get started on the right foot...one that allows you to build a solid foundation on which your show can grow successfully over time.

In order to launch your show effectively, there are a number of key components you need to dial in so you don't run into the issues that prevent so many aspiring podcasters from getting beyond just a small handful episodes before throwing in the towel on their production.

There's a famous saying that says "Failing to prepare is preparing to fail," and no truer words have ever been spoken about starting a podcast for the right reasons AND properly strategizing for a powerful launch that sets the table for what your show will become.

In this episode of Podcast Theory, I'm kicking off a 6-part series covering critical aspects you absolutely need to consider. Today and over the next five episodes, you'll discover vital components that will help you launch your show with precision, confidence, and clarity.

Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6538928351477760

10/23/2024

As a wise man once said, "All good things must come to an end."

And despite all the wisdom of said wise man...that's KIND OF what's happening here.

Over the past few weeks, I've been pondering the future of this podcast and have made the decision to retire Podcast Theory.

For good this time.

But rest assured, what you experience each time you click play on an episode of Podcast Theory won't be vanishing completely.

Confused yet? Don't worry, answers to every question exists within this episode. Don't miss it!

Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6538928351477760

09/13/2024

"Working with Jason has been great! He's super-friendly, very responsive, and the communication using Slack was easy and on point - especially with some of the last-minute things that came up on recording days. Jason is easy to work with and made the whole process simple and fun. I had a lot of questions and Jason was very helpful, answering them all and flattening the learning curve."

This is from my mom.

Just kidding, this is straight from the mouth of Erin Marks, Marketing Director at Precise, Inc.

Over the past few months, I’ve had the pleasure of working with Erin, Pete Mansmann, and the rest of their team to create the first season of their new podcast, known as Data Discourse.

Precise Inc. has built a solid foundation for their show to grow, kicking things off with five episodes highlighting the core specialties they perform as they help other law firms with the always-changing aspects of mobile forensics and e-discovery.

Earlier this week, I had the pleasure of sitting down with Pete and Erin on a special episode of Let’s Blow This Up to learn about their experience building a podcast for the first time.

They also share what it was like to partner with yours truly on this project.

If you’re considering bringing a brand podcast into your marketing strategies, I recommend checking out this episode and discovering how my process at Bombtrack Media simplifies your efforts and makes everything turn-key.

Check out the audio, video, and examples of what I created for Precise below!

Get an inside look at the making of a podcast with Bombtrack Media, courtesy of the team at Precise, Inc., as well as examples of our project work.

09/12/2024

The "5 Things Your Podcast Doesn't Need" series rolls on and today, in Part 4, we are taking a slight detour away from the attention spans of your listeners and focusing on an item that many podcasts feature, but don't necessarily need.

As podcasting has evolved, many things have changed and become available to this medium. One of them is the ease in which we can access podcast content on our devices.

Back in the day, the term "PODcast" was literal because you uploaded "internet radio episodes" to your iPod and consumed at will. This was a newfangled thing (as was downloading music onto a portable rectangle), and many shows featured the word "podcast" so people knew what they were accesssing.

Today, the question needs to be asked: Does the word "podcast" still need to be used?

I'm exploring this and more in today's episode. Enjoy!

Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6538928351477760

08/28/2024

I've got some breaking news for you: There's more than one way to grow a successful podcast.

I'll say that again for everyone in the back: THERE'S MORE THAN ONE WAY TO GROW A SUCCESSFUL PODCAST!

Too often, podcasters get locked into a specific way of producing their content because someone else told them it's the only way to do it.

In reality, growing your podcast should be centered around your needs, your goals, and your visions for your brand and business - taking into consideration important factors such as time, other responsibilities, spending time with loved ones, and more.

In this powerful episode of Let's Blow This Up, I'm joined by the one and only Nichole Eaton, author of "Rock Your Comeback" and host of the podcast that goes by the same name.

Nichole is living proof that you can produce your podcast based on the season of your life you find yourself in as she's taken her show from the home base of her first audiobook to a Top 5% podcast with a huge following...

All while running her coaching business, speaking on stages, spending quality time with her family, and diving into hobbies like pottery and doing arial silks.

In addition, Nichole and I dive into some effective podcast strategies that, quite frankly, don't get enough press - including but not limited to:

- Taking breaks from your podcast instead of burning out (and how to effectively communicate to your audience what they should do while you're off)

- What TikTok Live can do for your podcast's growth

- The value of doing "re-runs" of your podcast (instead of airing an episode that doesn't meet your standards)

- Transforming your "podcast voice" into an "on-stage voice"

Without question, this episode is a straight shooter with upper management written all over it. Join us!

Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6538928351477760

08/27/2024

I've been getting inundated with an ad on Facebook and Instagram lately and I'm sure the reason why is because I watch it in disgust every time it pops up. Basically, I'm telling the algorithm I want to watch straight up garbage.

But that's a story for another day.

This ad starts out "Starting a podcast is easy!"

And, yes...I'll admit...STARTING a podcast IS easy.

But what happens once you start is what truly tells the story of what you'll accomplish with your show.

On this episode of Podcast Theory, I'm spending a few minutes talking about what REALLY matters once you get your podcast off the ground.

It's not just about getting started. It's about bringing longevity into play. Check out this episode to learn more!

Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6538928351477760

08/22/2024

Depending on what website you land on or podcast you listen to, you're more than likely going to encounter some very ugly statistics about podcast launch success rates.

The one I've grabbed hold of recently states that 90% of new podcasts DON'T GET BEYOND THREE EPISODES!!! ��

This...is simply unacceptable. And it's time for a reality check.

If you want to utilize the podcast medium for your business, you need to be strategic and set yourself up for long-term success.

I have a pretty good idea why that aforementioned statistic exists and I'm sharing my thoughts on how BRUTALLY EASY it is to blow that number out of the water on this episode of Podcast Theory.

If seeing numbers like that has soured your thoughts on podcasting or put you in a holding pattern on getting your own show off the ground, you need to consume this episode and discover how you can end up on the right side of the statistics.

Get ready...this is a message you DON'T want to miss.

Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6538928351477760

08/21/2024

Podcasts provide a tremendous stage for growing a professional AND personal brand. Each time you press record (or go live), you're presented with an unparalleled opportunity to share your expertise, make genuine connections with members of your audience, and rap back and forth with your guests about the subjects that drive your strengths and passions.

On this episode of Let's Blow This Up, I'll be joined by someone who embodies the true essence of those attributes: the one and only Paula Sima! Instead of me telling you who Paula is, I'm going to let her do it...because I can't do her journey any justice.

Per Paula: "I am the owner & host of Talk S**t With P Podcast (as of now we have added S**t Happens), CEO of Wrap S**t With P which is a branding and gifting consultation company while also running Life With P a community for creatives battling MH and Financial Struggles. Born in Tanzania thats in East Africa but raised around the World… I have lived in 3 Continents, 5 Countries and now residing in Atlanta, GA."

And that, Bomb Squad, is just the tip of the iceberg!

Join me and Paula as we talk about how she's leaned into podcasting to grow her brand and create a safe space to discuss mental health, positive connection, growth, evolution, and more.

I'm going to go out on a limb and say this will be the most fun 60 minutes of entertainment you have this week, so don't deprive yourself of the opportunity!
..and you're going to learn stuff, too. There's always that. �

Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6538928351477760

08/14/2024

Repurposing your podcast content should be at the very top of your priority list. Whether you host your own show or leverage guest appearances to grow your brand, this content gives you an abundance of reusable assets that can be utilized across your entire digital footprint.

This is one of the primary points of focus at Bombtrack Media and one of the biggest reasons my guest this week and I hit it off so well!

Bomb Squad, it's time to mount up for another installment of Let's Blow This Up Live. In this episode, I'll be joined by the incomparable Lyndsay Phillips for an in-depth conversation about repurposing and maximizing your podcast content and blowing your brand up all over the world wide web.

Lyndsay will share her insights and perspectives on why so many entrepreneurs and professionals fall short in this area and what you can do to take your content AND your overall brand presence to the next level.

Ready to blow this up? I know I am!

Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6538928351477760

08/08/2024

I'd like to take this opportunity to thank you for tuning in to Let's Blow This Up Live over the past few months. The conversations have been unscripted, real, and...if I do say so myself...spectacular and your presence watching live and tuning into the replay has been most appreciated.

In the spirit of elevating this experience by any means necessary, I've decided to make a couple small changes to the overall focus and direction of Let's Blow This Up Live. Join me on this week's livestream and I'll fill you in on all the details!

I'll also have some news on my other show known as Podcast Theory, as well as the new livestream series I'm developing known as The Cercone Chronicles.

Yep, there will be plenty of ways for us to hang out with me live. Get things in motion August 7th at 8:00pm EST.

Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6538928351477760

07/25/2024

Have you embraced AI in your practices yet?

You should...because it's not going anywhere. And if history is any guide, its ascent will be rapid and revolutionary...meaning NOW is the time to understand how it can impact what you do on a daily basis.

I'm pumped to be joined by Nick Nalbach, Co-Founder of NextGen Podcaster on this installment of Let's Blow This Up Live!

Nick is actually building a podcast (with full disclosure, no attempt to fool anyone) that's 100% generated by AI - that's right...the host, the content, everything - and he's got some interesting facts to share with you about how this project has evolved and what he's learned in the process.

We'll also take a deep dive into AI as a whole and how Nick sees this phenomenon impacting our lives, personally and professionally, for the long-term.

If you'd like to see Nick's AI-generated podcast, visit youtube.com/ and dig in!

Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6538928351477760

07/11/2024

In this installment of Let's Blow This Up Live, I'll be joined by the one and only Mike Nassar, Co-Founder of Talking Heads Productions, Strategic Advisor at AutoMato AI, and Founder/President of NASCO Consulting Group.

Mike and I worked together years ago at Hair Club and I can say from experience he's a true leader in the business world that will bring a wealth of knowledge and expertise to this conversation.

We'll be tapping into Mike's latest ventures, some of our time and experiences together at HC, how he's continued to be a model leader in all of his roles, and where he sees the professional landscape trending in the second half of 2024 and beyond.

Mark your calendars now, because THIS...will be a good one!

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