Bombtrack Media

05/08/2025

In this episode of Let's Blow This Up, I'm sharing the mic with Gina Whitehouse, host of the 7 Figure Copy podcast, to explore the strategic power of producing a podcast in seasons. Gina will be sharing her journey of producing and launching her first season, revealing why this structured approach gave her clarity, focus, and authority in her niche, as well as set her up for success without the fear of burnout.

Together, we'll be unpacking the advantages of seasonal podcasting...especially for busy professionals who want to build thought leadership without committing to a full-time podcaster's schedule. Gina will be explaining how breaking her content into intentional, high-impact episodes helped her stay consistent with her messaging and make a better impression on her audience.

We'll also dive into the lessons she learned along the way, including what she plans to do differently in future seasons and how she plans to evolve her format.

And, of course, it wouldn't be fair to let Gina go without tapping into some of her most powerful copywriting tips that every business owner should be using. From regularly updating website copy to treating every page like a sales opportunity and how to use AI responsibly as it relates to your copywriting, Gina will provide practical strategies to turn your digital presence into a client-converting machine.

What You'll Experience During This Conversation:

- Why producing a podcast in seasons helps maintain creative focus and long-term consistency
- The main reason(s) seasons are ideal for busy entrepreneurs who can’t commit to publishing weekly or multiple times per week
- How each season can be treated like a mini campaign, supporting specific business goals with direct themes and content structures
- Why updating bios, about pages, and website copy regularly keeps your brand current and compelling.
- How to make every page on your website guide visitors toward taking action...just like a great sales page.

02/20/2025

It's time to light the fuse and get Let's Blow This Up back in the mix!

With Season 3 officially ready to launch Tuesday, February 25th, I'm looking forward to joining you on this special livestream to kick the season off in style.

Join me on Bombtrack Media's YouTube and Facebook channels, as well as my personal LinkedIn page, as I'll be providing some insight on what's to come in Season 3, as well as some of the new features and formats you'll experience when you become a member of the Bomb Squad throughout this new season.

I'll be sharing:

- What's on tap for Season 3 content-wise
- This season's mix of formats - our Let's Blow This Up Co-Host Collective, Weekly Livestream, and Solo Series
- When new content will be going live

I'll also be revealing our Season 3 Sponsor, as well as answering any questions or responding to any comments you drop on me during the stream.

You can also send in any questions or comments in advance to [email protected]

Let's Blow This Up is back, kids! Join me on Wednesday the 19th as we get explosive all over again.

Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6538928351477760

11/05/2024

Thinking about starting a podcast? It's vital you get started on the right foot...one that allows you to build a solid foundation on which your show can grow successfully over time.

In order to launch your show effectively, there are a number of key components you need to dial in so you don't run into the issues that prevent so many aspiring podcasters from getting beyond just a small handful episodes before throwing in the towel on their production.

There's a famous saying that says "Failing to prepare is preparing to fail," and no truer words have ever been spoken about starting a podcast for the right reasons AND properly strategizing for a powerful launch that sets the table for what your show will become.

In this episode of Podcast Theory, it's part 2 of my 6-part series covering critical aspects you absolutely need to consider before launching your podcast. Today and over the next few episodes (as well as the previous three episodes), you'll discover vital components that will help you launch your show with precision, confidence, and clarity.

Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6538928351477760

11/01/2024

What can podcasters and content creators learn from Donald Trump’s guest appearance on The Joe Rogan Experience that’s led to 42 MILLION views in a week? Turns out..a lot.

10/30/2024

If you've experienced past episodes of Let's Blow This Up, you've learned many reasons why podcasters throw in the towel on their production after only few episodes...

Lack of strategy. No buy-in. Unrealistic expectations. Starting for all the wrong reasons.

And in today's episode, we're going to talk about a reason you've probably never pondered. And considering where things are headed with AI and technology in the podcast industry, it's a big one.

For the second-to-last episode of Season 2 of Let's Blow This Up, I'm pleased to be joined by my friend Alex Sanfilippo, Co-Founder of PodMatch and the man behind Podcasting Made Simple Live. Alex, his wife Alicia, and the entire team at PodMatch have built one of the strongest communities in the podcast space and place major emphasis on giving back to podcasters across the globe.

In addition to tackling this not-talked-about-enough factor of why creators throw in towel on their shows, Alex and I will also dive into many important aspects you need to keep front of mind as we embark on a new year in podcasting, including but not limited to:

- The PodValue Initiative that's helped put over $500k back into podcaster's pockets

- Why the fundamentals of podcasting will never lose relevance (regardless of the new shiny objects that enter the game)

- How to effectively navigate your way around new technology and platforms (and not burn yourself out in the process)

- Will AI-hosted podcasts ever be en vogue?

- The importance of your message being an inch wide and a mile deep (and how to set yourself up to make an impact with said message)

Mark your calendars for this one...you don't want to miss it!

Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6538928351477760

10/24/2024

Thinking about starting a podcast? It's vital you get started on the right foot...one that allows you to build a solid foundation on which your show can grow successfully over time.

In order to launch your show effectively, there are a number of key components you need to dial in so you don't run into the issues that prevent so many aspiring podcasters from getting beyond just a small handful episodes before throwing in the towel on their production.

There's a famous saying that says "Failing to prepare is preparing to fail," and no truer words have ever been spoken about starting a podcast for the right reasons AND properly strategizing for a powerful launch that sets the table for what your show will become.

In this episode of Podcast Theory, I'm kicking off a 6-part series covering critical aspects you absolutely need to consider. Today and over the next five episodes, you'll discover vital components that will help you launch your show with precision, confidence, and clarity.

Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6538928351477760

10/23/2024

As a wise man once said, "All good things must come to an end."

And despite all the wisdom of said wise man...that's KIND OF what's happening here.

Over the past few weeks, I've been pondering the future of this podcast and have made the decision to retire Podcast Theory.

For good this time.

But rest assured, what you experience each time you click play on an episode of Podcast Theory won't be vanishing completely.

Confused yet? Don't worry, answers to every question exists within this episode. Don't miss it!

Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6538928351477760

09/13/2024

"Working with Jason has been great! He's super-friendly, very responsive, and the communication using Slack was easy and on point - especially with some of the last-minute things that came up on recording days. Jason is easy to work with and made the whole process simple and fun. I had a lot of questions and Jason was very helpful, answering them all and flattening the learning curve."

This is from my mom.

Just kidding, this is straight from the mouth of Erin Marks, Marketing Director at Precise, Inc.

Over the past few months, I’ve had the pleasure of working with Erin, Pete Mansmann, and the rest of their team to create the first season of their new podcast, known as Data Discourse.

Precise Inc. has built a solid foundation for their show to grow, kicking things off with five episodes highlighting the core specialties they perform as they help other law firms with the always-changing aspects of mobile forensics and e-discovery.

Earlier this week, I had the pleasure of sitting down with Pete and Erin on a special episode of Let’s Blow This Up to learn about their experience building a podcast for the first time.

They also share what it was like to partner with yours truly on this project.

If you’re considering bringing a brand podcast into your marketing strategies, I recommend checking out this episode and discovering how my process at Bombtrack Media simplifies your efforts and makes everything turn-key.

Check out the audio, video, and examples of what I created for Precise below!

Get an inside look at the making of a podcast with Bombtrack Media, courtesy of the team at Precise, Inc., as well as examples of our project work.

09/12/2024

The "5 Things Your Podcast Doesn't Need" series rolls on and today, in Part 4, we are taking a slight detour away from the attention spans of your listeners and focusing on an item that many podcasts feature, but don't necessarily need.

As podcasting has evolved, many things have changed and become available to this medium. One of them is the ease in which we can access podcast content on our devices.

Back in the day, the term "PODcast" was literal because you uploaded "internet radio episodes" to your iPod and consumed at will. This was a newfangled thing (as was downloading music onto a portable rectangle), and many shows featured the word "podcast" so people knew what they were accesssing.

Today, the question needs to be asked: Does the word "podcast" still need to be used?

I'm exploring this and more in today's episode. Enjoy!

Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6538928351477760

08/28/2024

I've got some breaking news for you: There's more than one way to grow a successful podcast.

I'll say that again for everyone in the back: THERE'S MORE THAN ONE WAY TO GROW A SUCCESSFUL PODCAST!

Too often, podcasters get locked into a specific way of producing their content because someone else told them it's the only way to do it.

In reality, growing your podcast should be centered around your needs, your goals, and your visions for your brand and business - taking into consideration important factors such as time, other responsibilities, spending time with loved ones, and more.

In this powerful episode of Let's Blow This Up, I'm joined by the one and only Nichole Eaton, author of "Rock Your Comeback" and host of the podcast that goes by the same name.

Nichole is living proof that you can produce your podcast based on the season of your life you find yourself in as she's taken her show from the home base of her first audiobook to a Top 5% podcast with a huge following...

All while running her coaching business, speaking on stages, spending quality time with her family, and diving into hobbies like pottery and doing arial silks.

In addition, Nichole and I dive into some effective podcast strategies that, quite frankly, don't get enough press - including but not limited to:

- Taking breaks from your podcast instead of burning out (and how to effectively communicate to your audience what they should do while you're off)

- What TikTok Live can do for your podcast's growth

- The value of doing "re-runs" of your podcast (instead of airing an episode that doesn't meet your standards)

- Transforming your "podcast voice" into an "on-stage voice"

Without question, this episode is a straight shooter with upper management written all over it. Join us!

Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6538928351477760

08/27/2024

I've been getting inundated with an ad on Facebook and Instagram lately and I'm sure the reason why is because I watch it in disgust every time it pops up. Basically, I'm telling the algorithm I want to watch straight up garbage.

But that's a story for another day.

This ad starts out "Starting a podcast is easy!"

And, yes...I'll admit...STARTING a podcast IS easy.

But what happens once you start is what truly tells the story of what you'll accomplish with your show.

On this episode of Podcast Theory, I'm spending a few minutes talking about what REALLY matters once you get your podcast off the ground.

It's not just about getting started. It's about bringing longevity into play. Check out this episode to learn more!

Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6538928351477760