Sometimes the best stories unfold when you step away from the screen and dive into the real world.
I was reflecting on my career path and how a camera changed everything. It made me step away from the screen and go out into the world to capture real things. Now what fuels my passion is the excitement around who I will film next and where the camera will take me.
Was there anything that changed your career path?
A recent film shoot we did, capturing a sign installation for one of the largest truck equipment manufacturers in the county. www.cdifilmworks.com
“One of major challenges is breaking through the clutter.” - Justin Hudson, M.S. (Associate Director of Marketing at Children’s Literacy Initiative) and I talk about what challenges most marketers face.
Justin brings up that typically, most marketers use a spray and pray approach to attracting a community. His mindset differs now with focusing on the people that really want to engage and align with CLI’s mission.
This brings up the question: Would you rather have a larger audience or a more engaged audience? For upcoming talks on the future of #marketing, connect for more
Unblock your creativity with this simple trick.
I think we could all benefit from learning more techniques to feel inspired and not burned out. What other techniques do you use?
“What series of actions can you put together to change the behavior of audiences, to get them to move how you want them to move?” - Justin Hudson, M.S. (Associate Director of Marketing at Children’s Literacy Initiative) on how to strategically think about marketing if you are just getting started.
Justin gives the example of imagining you are a mad scientist, pulling the different levers to see how you can move your audience. This goes right in line with the themes of experimenting and strategic approaches that have come up throughout our Marketing Mindsets in Philadelphia clips.
What advice would you give to someone just getting started in marketing? For upcoming talks on the future of #marketing, connect for more
A stroke changes your life — and the life of your loved ones. May was National Stroke Awareness month and inspired CDI Filmworks in collaboration with Nick Orris of @orrisproductions to create a spec commercial for the American Stroke Association, a division of @american_heart. Nick developed the storyline as a reflection of his personal experiences. We hope this commercial spreads awareness about aphasia and that there is life—and hope—after a stroke.
“Being a creative is being able to look at things from a different perspective than maybe a business would have…” - Wade Walton (Executive Producer and Director at Avantor) on how creatives fit in the corporate world.
Wade and I talk about the importance of being creative in business. We feel it’s part of our role to take a business strategy, develop a story around it, and produce something that will help an audience take action. This again shows that there is a balance between creativity and solving business objectives.
How much does creativity play in your business? For upcoming talks on the future of #marketing, connect for more
“The best leaders are the ones that really let creatives carve out that space to think differently, to experiment, and then guide that process towards what will help the business the most” - Wade Walton (Executive Producer and Director at Avantor) on creativity in business.
With working in marketing, specifically in the corporate space, there is a balance between creativity and business objectives. Wade reflects on some of the leaders he has worked for that have struck that balance and what type of leader he strives to be.
How do you think creativity and business go together? For upcoming talks on the future of #marketing, connect for more
“You have to condition an audience to come back for more content. If you put out one video and never put out another piece of video, no one is coming back.” - John Zimmerman (ZIMM Productions) on keeping people’s attention.
John makes a great point, that building an audience is a steady grind. Someone could get lucky and have a post go viral on TikTok, but most of the time you have to constantly be putting out content on multiple platforms, using one platform to grow another platform. What have your audience growth experiences been like?
For upcoming talks on the future of #marketing, connect for more
“I never want to tell the whole story through any one marketing piece. Because everyone wants something a little bit different, so you really want to understand what they want...”
In today’s Marketing Mindsets in Philadelphia, Jeff Tompkins (Senior Manager, Growth Marketing at Sorcero) talks about a personalized approach to each customer. How important do you think personalization is?
If you are a marketer in Philadelphia, let’s connect for more talks on the future of #marketing
“What we are doing today is going to be different tomorrow, so be comfortable enough to experiment with marketing and try a variety of different things.”
In today’s Marketing Mindsets in Philadelphia, Jeff Tompkins (Senior Manager, Growth Marketing at Sorcero) talks about how to continue to adapt in marketing. How important do you think adapting is?
For upcoming talks on the future of marketing, connect for more.
It’s kind of scary how good AI voices are already. Do you think most people would be able to tell an AI generated voiceover was used for this spec commercial?
Connect with us at www.cdifilmworks.com to start a content creation plan.
