11/18/2025
Every nonprofit wants to believe they understand their donors. But the truth? Donor expectations are shifting faster than most organizations realize. The real question is whether your approach is keeping up.
On Tuesday’s episode of The Nonprofit Show, Lynne Wester, Principal and Founder of Donor Relations Group, brings us exclusive insights from the 2025 Pulse of Donor Relations Survey—a landmark look at donor sentiment, behavior, and engagement trends across the sector. This research goes far beyond the usual metrics and exposes how donors are interpreting missions, evaluating communications, and deciding where their generosity goes next.
Lynne breaks down what today’s donors actually want from nonprofits, where organizations unintentionally miss the mark, and how donor perception is evolving in ways that demand smarter, more strategic relationships. Her findings are a wake-up call for any nonprofit relying on “what has always worked.”
If donor engagement is part of your world—and it always is—this conversation will reshape how you show up, communicate, and cultivate trust.
Stream it: https://streamyard.com/watch/ZnzCj2kCugPm 12:30pm ET 11:30am CT 10:30am MT 9:30am PT https://bit.ly/Subscribe_to_our_Channel