Crystal Aguilar Consulting and Concierge

Crystal Aguilar Consulting and Concierge Consultant | Storyteller | Digital Marketer | Creator
Marketing Manager at KGH Autism Services

Having a passion for providing children with the best environment, our main focus is to match a nanny and family with a situation that best suits them.

As a small business owner, it's easy to get caught up in the day-to-day operations and overlook the importance of a well...
12/12/2023

As a small business owner, it's easy to get caught up in the day-to-day operations and overlook the importance of a well-defined and consistent sales process. But, let me tell you, having a solid sales process in place is crucial to the success of your business.

A well-defined sales process ensures that all employees are on the same page and understand the steps involved in converting a lead into a customer. This helps to avoid confusion and ensures that each customer receives a consistent experience, which is key for building brand loyalty and trust.

A consistent sales process allows for greater efficiency and scalability. When you have a clear understanding of how your sales process works, you can easily identify areas for improvement and make adjustments as needed. This allows you to scale your business without sacrificing the quality of your sales interactions.

So, if you're a small business owner, take the time to define and implement a consistent sales process. Your customers will thank you for it, and your business will experience the benefits of increased efficiency and scalability.

Are you confused about the difference between a marketing strategy and a tactic? We've got you covered! A marketing stra...
12/04/2023

Are you confused about the difference between a marketing strategy and a tactic? We've got you covered! A marketing strategy is your big-picture plan to achieve your business goals, while a tactic is the specific action you take to execute that plan. Your strategy might involve identifying your target audience, developing your brand voice, and creating your overall marketing plan.

Your tactics, on the other hand, might include things like running social media ads, creating blog content, or hosting events. Remember, a strong strategy sets the foundation for effective tactics that will help your business grow.

Remember, the most important thing is to have a clear understanding of your business goals. Once you know what you're trying to achieve, you can build your marketing strategy and determine which tactics will be most effective in reaching your audience.

In the world of small businesses and non-profits, there's no one-size-fits-all roadmap to success. It's a winding journe...
11/28/2023

In the world of small businesses and non-profits, there's no one-size-fits-all roadmap to success. It's a winding journey filled with twists and turns, challenges and celebrations!
Embrace the detours and setbacks because they're all part of your unique story. Your determination and resilience are what set you apart.
Remember, success isn't defined solely by the destination; it's about the growth and experiences along the way. Keep forging your path, and the your community will be there to support you every step of the way!

Success is no accident. It is hard work, perseverance, learning, studying, sacrifice, and most of all, love of what you ...
11/27/2023

Success is no accident. It is hard work, perseverance, learning, studying, sacrifice, and most of all, love of what you are doing or learning to do." - Pelรฉ
Embrace the journey! Success isn't a stroke of luck; it's a masterpiece crafted with dedication, a hunger for knowledge, sacrifice, and a genuine passion. What are you working hard and persevering for today? Share your journey!

A strong brand stands out in the crowd. Start by identifying what makes your business unique and why your customers shou...
11/26/2023

A strong brand stands out in the crowd. Start by identifying what makes your business unique and why your customers should choose you. It could be exceptional quality, unbeatable prices, or a one-of-a-kind experience. Highlight this uniqueness in all your marketing materials to attract and retain loyal customers.

Happy Thanksgiving friends!
11/23/2023

Happy Thanksgiving friends!

I recently read a book called Always Say Hi: The Introverts Guide to Overcoming Rejection by John Antonio, and I can't r...
11/16/2023

I recently read a book called Always Say Hi: The Introverts Guide to Overcoming Rejection by John Antonio, and I can't recommend it enough!

As a Marketing and Outreach Manager, as well as all my work in non-profits building connections is a key part of everything I do and this book offered a refreshing perspective on making meaningful connections without the exhaustion of traditional networking.

Whether you're an introvert, extrovert with a social cup like me, or just tired of the typical social scene, this book introduces a game-changing approach to meeting amazing people in our everyday lives. From daily commutes to solo travel, Antonio shows how even the shyest among us can create connections for both love and friendship, but I actually found this relevant for career networking as well. Sometimes building that connection is as simple as saying โ€œHiโ€ to someone at a networking event.

What I love most is the emphasis on the natural introvert superpower of speaking to strangers comfortably. The book provides practical strategies for making spontaneous connections, especially when pursuing activities you love. It's not just about romance or friendshipโ€”it's about the vital human connection we all need.

Let's break free from the limitations of social burnout and embrace a lifestyle of creating connections anywhere, anytime. Because, as studies suggest, the health equivalent of social isolation is like smoking 15 ci******es a day. I'm grateful for this book's contribution to my life and career.

๐Ÿ™Œ Huge thanks to John Antonio for this awesome read! If you're looking to enhance your social experiences and career success, give it a read Trust me, you won't be disappointed.

Small businesses face unique marketing challenges due to limited resources or lack of experience. To compete with larger...
11/16/2023

Small businesses face unique marketing challenges due to limited resources or lack of experience. To compete with larger businesses, it's essential to focus on these marketing essentials:

By defining your target audience, you can ensure that your marketing efforts are reaching the right people. This will help you to tailor your messaging and create campaigns that resonate with your target market.

Developing a strong brand identity is also crucial, as it helps to differentiate your business from competitors and build brand recognition.

Leveraging social media can be a cost-effective way to reach new customers and engage with your existing audience. Creating valuable content, such as blog posts or videos, can help to establish your business as an industry expert and attract potential customers.

Finally, measuring your results is essential to understanding which marketing tactics are working and which ones need to be adjusted. By following these marketing essentials, small businesses can compete with larger businesses and achieve their marketing goals.

Today, we celebrate World Kindness Day! ๐ŸŒ๐Ÿ’™ Let's spread love, support, and positivity, not just today but every day. Kin...
11/13/2023

Today, we celebrate World Kindness Day! ๐ŸŒ๐Ÿ’™ Let's spread love, support, and positivity, not just today but every day. Kindness is a language that transcends all barriers. Share a little kindness wherever you go.

As a business owner, customer feedback is essential in improving your products or services and keeping your customers ha...
11/11/2023

As a business owner, customer feedback is essential in improving your products or services and keeping your customers happy.

Here are three tips to help you get more customer reviews and feedback:

๐Ÿ’ปMake it easy for customers to leave feedback. Provide multiple platforms for customers to leave reviews, such as your website, social media pages, and review sites like Yelp or TripAdvisor. Be sure to respond to all reviews, whether positive or negative, to show that you value customer feedback.

๐ŸŽ‰Incentivize customers to leave reviews. Offer discounts, freebies, or other incentives to customers who leave reviews or complete surveys. Be transparent about the incentives, and make sure they align with your brand values.

โฐFollow up with customers after their purchase. Send a follow-up email or message asking for feedback on their experience. Be specific about what you want feedback on, and make it clear that their opinions matter to you.'

By following these tips, you can increase the amount of customer feedback you receive and use it to improve your business.

11/11/2023

Today, we stand in gratitude and respect for the brave men and women who have served our nation. ๐Ÿ™๐ŸŽ—๏ธ

On Veterans Day, we recognize your unwavering dedication, sacrifice, and commitment to preserving our freedom. Your courage inspires us all. ๐ŸŒŸ

Let us take a moment to honor and remember our veterans, for they are the true heroes among us. Thank you for your service. ๐Ÿ‡บ๐Ÿ‡ธโค๏ธ

Check out my latest blog post about the importance of grassroots marketing for non-profits and small businesses. Are you...
11/05/2023

Check out my latest blog post about the importance of grassroots marketing for non-profits and small businesses. Are you currently using grassroots marketing as a part of your strategy? If not,let's chat about ways you can!

Read the blog here: https://tinyurl.com/crystalaguilargrassroots

"Success is not final, failure is not fatal: it is the courage to continue that counts."These words by Winston Churchill...
11/03/2023

"Success is not final, failure is not fatal: it is the courage to continue that counts."

These words by Winston Churchill serve as a reminder that success and failure are not the ultimate outcomes of us or our lives. Rather, it is the determination to continue going even in the face of failure that truly matters. It takes courage to continue on a path that may seem daunting or uncertain, especially when there is no guarantee of success. But this courage separates those who achieve greatness from those who may fall short. So the next time you encounter a setback or stumble along the way, remember Churchill's words and find the courage to keep going.

Quick Tip: Leverage the power of email marketing to stay connected with your valued customers and promote your latest of...
11/02/2023

Quick Tip: Leverage the power of email marketing to stay connected with your valued customers and promote your latest offerings. Build strong relationships and keep your audience informed, one email at a time! ๐Ÿ“ง๐Ÿ’ช

๐Ÿ“… Plan, Post, Prosper! Using a content calendar is your secret to social media success. It keeps your content consistent...
11/01/2023

๐Ÿ“… Plan, Post, Prosper! Using a content calendar is your secret to social media success. It keeps your content consistent, relevant, and engaging. Save time, reduce stress, and stay organized with scheduled posts. ๐Ÿš€ Watch your online presence grow!

If you know me, you know I've been a fan of Disney my entire life. The passion has never faded, so I thought it was fitt...
11/01/2023

If you know me, you know I've been a fan of Disney my entire life. The passion has never faded, so I thought it was fitting to share a Walt Quote :)

Don't just talk about your dreams, make them a reality. Take that first step today, and you'll be one step closer to your goals.

Join me on a journey that evolved from caring for little ones to leading a dynamic marketing team. Every step and experi...
11/01/2023

Join me on a journey that evolved from caring for little ones to leading a dynamic marketing team. Every step and experience along the way has shaped me into the person I am today. I never thought I was capable, but here I am. The power of growth, resilience, and the never-ending pursuit of dreams are at the heart of this journey. Embrace change and discover the endless possibilities within your career path. Let's connect, inspire, and support each other as we embark on our unique journeys to success.

10/31/2023

Wishing you a spooktacular and candy-filled Halloween! ๐Ÿฌ๐Ÿ•ท๏ธ May your day be filled with treats, tricks, and plenty of laughter. Have a fang-tastic time, and remember, it's all about the boos! ๐Ÿ‘€๐Ÿฆ‡ "

In the digital realm, your website is your headquarters. But remember, it's not just about looking good; it's about bein...
10/31/2023

In the digital realm, your website is your headquarters. But remember, it's not just about looking good; it's about being found! ๐Ÿ•ต๏ธโ€โ™‚๏ธ

Invest in SEO optimization to climb the search engine ranks. This means using the right keywords, creating valuable content, and ensuring a seamless user experience. ๐Ÿ“Š

When your website is an SEO rock star, you're opening the doors for more visitors, more leads, and more success. "

Did you know? Collaborating with other small businesses can expand your reach and customer base. Building partnerships i...
10/30/2023

Did you know? Collaborating with other small businesses can expand your reach and customer base. Building partnerships is a win-win for everyone involved. ๐Ÿค๐Ÿš€

It's that time againโ€”time to kick back, unwind, and embrace the weekend vibes. Whether you're embarking on adventures, s...
10/27/2023

It's that time againโ€”time to kick back, unwind, and embrace the weekend vibes.

Whether you're embarking on adventures, spending quality time with loved ones, or simply enjoying some well-deserved relaxation, make the most of these precious moments. Cheers to a weekend filled with joy, laughter, and new memories!

What's on your weekend agenda? Share your exciting plans or weekend essentials below!

I was browsing the juice section at my local  last night and found these beauties for $2.59 each. After spending almost ...
10/26/2023

I was browsing the juice section at my local last night and found these beauties for $2.59 each. After spending almost $10 on a juice last week- I can say Iโ€™m their new most loyal customer and they are DELICIOUS ๐Ÿคค

Knowing your target market is like finding your true north.๐ŸŽฏ It's about understanding your audience's quirks, needs, and...
10/24/2023

Knowing your target market is like finding your true north.

๐ŸŽฏ It's about understanding your audience's quirks, needs, and dreams.
๐Ÿ” Tailoring your approach to speak their language.

When you're aligned with your crowd, your marketing becomes a trusty guide on this journey. So, let's explore and uncover your target marketโ€”it's the key to making real connections with your audience!

In the world of social media, we all have our go-to platforms, each with its unique charm. ๐ŸคฉIs it Facebook for the famil...
10/21/2023

In the world of social media, we all have our go-to platforms, each with its unique charm. ๐Ÿคฉ

Is it Facebook for the family updates, Instagram for visual inspiration, Twitter for the latest news, or perhaps LinkedIn for professional networking?

Tell us in the comments below: What's your absolute favorite social media platform, and why? Let's hear your social media stories! ๐Ÿ’ป๐Ÿ—ฃ๏ธ

They say that belief is the first step to achieving your dreams. And it's true. When you believe in yourself, you're alr...
10/21/2023

They say that belief is the first step to achieving your dreams. And it's true. When you believe in yourself, you're already halfway there.

No matter what your goals are, be it in business, in life, or in personal growth, that belief in your potential is your driving force. It propels you forward, even when the path ahead seems uncertain.

Remember, the journey to success starts with self-belief. If you can dream it, you can achieve it. Have faith in your abilities, stay determined, and keep moving forward. You're closer to your goals than you might think!

๐ŸŒŸ Did You Know? ๐ŸŒŸIn the world of small businesses, wearing multiple hats is often a necessity. But here's the truth: You...
10/19/2023

๐ŸŒŸ Did You Know? ๐ŸŒŸ
In the world of small businesses, wearing multiple hats is often a necessity. But here's the truth: You can't do it all, nor should you have to!

Outsourcing and seeking support are the secret ingredients to growing your business while staying focused on what you do best.
Whether it's marketing, accounting, or administrative tasks, delegating allows you to free up valuable time, reduce stress, and propel your business forward.

Don't hesitate to explore how outsourcing can streamline your operations and give you the space to thrive. Let us know what aspects of your business you're considering outsourcing in the comments!

Progress happens one step at a time. I'm here to guide you on this incredible journey, step by step. ๐Ÿšถโ€โ™‚๏ธ๐ŸŒ„              ...
10/16/2023

Progress happens one step at a time. I'm here to guide you on this incredible journey, step by step. ๐Ÿšถโ€โ™‚๏ธ๐ŸŒ„

Last year, I had the incredible opportunity to collaborate with a local boutique private chef and catering company. Litt...
10/15/2023

Last year, I had the incredible opportunity to collaborate with a local boutique private chef and catering company. Little did I know that this experience would ignite my passion for creating food content like never before. ๐Ÿฝ๏ธโค๏ธ

From the moment I stepped into their kitchen, I was welcomed with the tantalizing aromas of freshly prepared dishes and a world of culinary wonders. Working alongside the chef, I dived headfirst into the art of food creation.

I learned the delicate balance of flavors, the precision of plating, and the magic that happens when fresh ingredients are transformed into edible masterpieces. ๐ŸŒฎ๐Ÿ“

But it didn't stop there. My journey included experimenting with various cuisines, exploring the vibrant colors of dishes, and capturing the essence of every meal through my camera lens. ๐Ÿ“ธ๐Ÿฅ—

Now, my mission is to bring this passion to support restaurants, food businesses, coffee shops, and more. Let's create mouthwatering content that tells your unique culinary story and entices food lovers near and far. ๐Ÿฅ‚๐Ÿ•

Together, we can share your love for food with the world and showcase your delicious creations. Get ready for enticing recipes, inspiring plating techniques, and a vibrant celebration of the culinary arts. ๐ŸŽจ๐Ÿ‘จโ€๐Ÿณ

In the world of small businesses and non-profits, there's no one-size-fits-all roadmap to success. It's a winding journe...
10/14/2023

In the world of small businesses and non-profits, there's no one-size-fits-all roadmap to success. It's a winding journey filled with twists and turns, challenges and triumphs.

Embrace the detours and setbacks because they're all part of your unique story. Your determination and resilience are what set you apart.

Remember, success isn't defined solely by the destination; it's about the growth and experiences along the way. Keep forging your path.

If you are struggling and need support, reach out. I'm here to help.

๐ŸŒŸ 3 Things About Me ๐ŸŒŸMeet Barkley and Brittany, my furry companions and the joy of my life! ๐Ÿถ๐ŸถMy life motto: Never stop ...
10/13/2023

๐ŸŒŸ 3 Things About Me ๐ŸŒŸ

Meet Barkley and Brittany, my furry companions and the joy of my life! ๐Ÿถ๐Ÿถ
My life motto: Never stop learning. ๐Ÿ“š๐ŸŽ“
I'm fueled by a passion for helping others thrive and reach their fullest potential. ๐Ÿ’ชโค๏ธ
What are three things that define you? Share your uniqueness with the world! ๐Ÿ‘‡ # #. .

Address

Philadelphia, PA

Opening Hours

Monday 9am - 8pm
Tuesday 9am - 8pm
Wednesday 9am - 8pm
Thursday 9am - 8pm
Friday 9am - 3pm
Saturday 9am - 12pm

Telephone

+12676420668

Website

https://linktr.ee/crystalaguilarconsulting

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Our Story

Nanny Nation was founded on the idea that there is a match for every nanny and family. We like to take time to learn things about both the family and nannies we work with, so we are able to find them the long lasting match they are looking for. We see the value in both the nannies and families we work with, and we are here to advocate for you.