Total Retail

Total Retail The retail executive’s source for content and community. Join our newsletter using the link below!🛍️
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01/15/2026

Leadership is not about pulling people toward your way of working. It is about understanding where they are, what motivates them, and how to support forward movement for the individual, the team, and the business.

Quendrida Whitmore shares how accountability is built through everyday actions and decisions. Culture is not shaped in big moments alone, but in what leaders consistently choose to do.

✨ Lead with intention
🧠 Model the mindset you expect
🚶‍♀️ Meet people where they are, then move forward together

📰 Want more insights like this? Join our newsletter and stay ahead of what’s next https://bit.ly/44UpCpu

01/14/2026

Once again, the National Retail Federation Big Show brought today's top retail minds together in NYC. 📌 Our team spent three days gathering insights to inform you on what's next in retail. Stay tuned for in-depth conversations with these leaders on Total Retail in the coming weeks:

⚡Shirley Gao, Chief Digital and Information Officer, PacSun & Sharon Gee, Head of AI, Commerce.com
⚡Kelly Pedersen, Global Retail Leader, PwC
⚡Dave Stevens, Chief Technology Officer, Groupe Dynamite Inc. & Kevin Bass, Vice President, Professional Services, Manhattan Associates
⚡Mark Barrocas, CEO, SharkNinja
⚡Tony Bacos, Chief Product and Technology Officer, Stitch Fix

Subscribe to Total Retail's newsletter to receive these insights and more right to your inbox 📩 https://bit.ly/3Lt5kgc

The Total Retail team closed out with more insights and conversations with top retail executives. Coming up on Total R...
01/13/2026

The Total Retail team closed out with more insights and conversations with top retail executives. Coming up on Total Retail:

🔥 SharkNinja CEO Mark Barrocas on how product innovation fuels the company's growth

👗 Stitch Fix's Chief Product and Technology Officer Tony Bacos on why human stylists and AI tools are a winning team

➕ so much more on commerce, retail media, experiential retail & loyalty

Subscribe to Total Retail's newsletter for all the NRF news you missed: https://bit.ly/3Lt5kgc

Day two of has been filled with insights. Editor-in-Chief Joe Keenan spent the day diving into discussions with top ex...
01/12/2026

Day two of has been filled with insights. Editor-in-Chief Joe Keenan spent the day diving into discussions with top executives and industry leaders to learn what’s top-of-mind for retailers as we enter a new year.

💡PacSun's Chief Digital and Information Officer Shirley Gao detailed how the retailer is improving customer experience through agentic checkout.

💡PwC's Global Retail Leader Kelly Pedersen spoke about how retailers and brands can prepare for evolving consumer behaviors in 2026.

💡Groupe Dynamite Inc. Chief Technology Officer David Stevens offered insights into why the leading Canadian fashion brand has adopted a unified commerce model, including the role agentic AI is playing in that strategy.

We’ll be releasing full interviews with these leaders in the coming weeks. Stay tuned!

✋ Hello from the 2026 National Retail Federation Big Show! The Total Retail team is onsite in New York City to dive into...
01/12/2026

✋ Hello from the 2026 National Retail Federation Big Show! The Total Retail team is onsite in New York City to dive into the latest retail trends over the next two days. We'll be soaking up insights from the stage and conducting interviews with top-notch retail experts.

Take a sneak peek at who we'll be talking to:
⚡ PacSun
⚡ PwC
⚡ Groupe Dynamite Inc.
⚡ SharkNinja
⚡ Stitch Fix

If you see our team on the show floor, stop and say hello!

Catch us at next week! Editor-in-Chief Joe Keenan will be bringing you insights and interviews from main stage speaker...
01/09/2026

Catch us at next week! Editor-in-Chief Joe Keenan will be bringing you insights and interviews from main stage speakers on all things personalization, , loyalty, social shopping, and more.

If you see him out and about, say 👋 and let us know if you'll be there or watching from afar!

01/08/2026

First-party data isn’t just information. It’s the byproduct of trust 🤝. Every interaction with a customer leaves a trail, and that trail only has value when it’s handled with care.

As Evan Hovorka, Vice President, Product Innovation at Albertsons Media Collective, explains, consent and privacy are non-negotiable. Legal frameworks and ongoing internal conversations sets a clear standard 🔒

When every decision starts with the question, “Is this a defensible, privacy-conscious solution?”, data stops being a risk and becomes a responsibility worth investing in ✨

01/07/2026

The funnel is no longer a straight line. It’s becoming a connected ecosystem 🌐.

Today’s consumers don’t move neatly from awareness to conversion. They enter, exit, return, and engage across channels in ways that feel far more horizontal than vertical.

As Rene Federico, Head of Marketing U.S. at Primark, explains, this shift changes how marketing strategies need to work. Filling the top of the funnel still matters, but impact now comes from balance. Top and middle funnel efforts are blending, investment is spreading more evenly, and efficiency is built through consistency across every touchpoint.

📈 Entry points are everywhere
🔄 Movement is non linear
⚖️ Strategy works best when awareness and consideration are treated as equals

The brands that win are the ones designing for how people actually experience media today.

🎧 Listen to the full podcast here https://bit.ly/4aTq0Zb

📰 Want more insights like this? Join our newsletter and stay ahead of what’s next https://bit.ly/44UpCpu

Customer experience doesn’t improve by fixing everything at once. It improves when teams focus on the change that delive...
01/06/2026

Customer experience doesn’t improve by fixing everything at once. It improves when teams focus on the change that delivers the most impact, fastest.

By weighing business impact, frequency, and effort, teams can cut through the noise and prioritize smarter. When product, CX, operations, and technology align, even small fixes can drive outsized results.

👉 Swipe to see how journey-first decisions turn CX into growth

🔗 Read the full article here https://bit.ly/4aMaKgA

01/02/2026

When you operate across multiple markets, strategy rarely lives in one place. Ideas are shaped locally, often in parallel, and with different priorities in mind.

Karen Etzkorn, Chief Information Officer at QVC Group, points to the space between business and technology as a powerful opportunity. When strategies emerge across multiple markets, the challenge becomes unifying them, setting clear priorities, and building capabilities once so they can scale everywhere.

That also means making intentional trade-offs. Delivering once in one market, learning from it, and then expanding thoughtfully so teams are not rebuilding the same solutions in different places.

🧩 Connecting strategies across markets
📊 Helping the business prioritize what gets built first
🌍 Deliver once in one market, then expand with intention

📰 Want more retail insights like this? Subscribe to our newsletter https://bit.ly/40rAskC



✨ Happy New Year from the Total Retail team ✨As we step into 2026, we’re grateful for the leaders, innovators, and partn...
01/01/2026

✨ Happy New Year from the Total Retail team ✨

As we step into 2026, we’re grateful for the leaders, innovators, and partners who continue to define the future of retail alongside us.

Here’s to fresh ideas, meaningful connections, and a year filled with growth, resilience, and momentum.

We look forward to bringing you more insights, conversations, and inspiration in the year ahead 🎉.

#2026

🔄 Returns rarely get the spotlight, but they quietly define how customers feel long after checkout.As expectations rise ...
12/29/2025

🔄 Returns rarely get the spotlight, but they quietly define how customers feel long after checkout.

As expectations rise and margins tighten, retailers are rethinking what happens after the sale. The brands getting it right are treating returns as a relationship moment, not just an operational task.

The question is no longer how fast you process a return, but how intelligently you use it to build trust, protect profitability, and keep customers coming back.

👉 Swipe through for key ideas on how smarter returns are redefining loyalty.

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News and Analysis on the Retail Industry

Total Retail is the go-to source for executives looking for the latest news and analysis on the retail industry. The brand offers a daily e-newsletter (Total Retail Report), content-rich website, virtual (e.g., webinars) and in-person events (Total Retail Tech, Total Retail Roundtables), comprehensive research reports, podcast channel (Total Retail Talks), and video series (Retail Right Now). This content serves to provide retail with the information they need to do their jobs more effectively.

In addition to Total Retail’s content offerings, the brand is helping to build community within the retail industry. At our in-person events throughout the year, retailers have the opportunity to network with their peers, gain industry insight, and improve their careers and businesses they work for.