CLXContent

Every video that you create has a purpose and as a business owner your videos should have an end goal of eventually leading to sales Here is the recipe to a video that converts views to sales 1 Is a hook The hook is the most important thing because this is what gets people to keep watching your video content, This is not the time to be long winded, Get to the point as soon as possible 2 Is the main content The next part of a video script is the main content This will be you delivering on whatever you said you were going to do in the hook.Your going to do whatever it takes to deliver that information and your also going to try to keep it straight to the point and stay on topic 3 is the cta The outro for business owners specifically is usually a call to action of some sort and it all depends on what your goals are at the time with your video content do you want to get more clients, do you want to grow your audience or do you just want to get more brand awareness Do you want to learn how to create videos that sale? comment the word "video" down below and ill send you my ebook that shows you How to craft the perfect video scripts to start generating sales How to film your videos whether your using a phone or camera a full checklist to tell you what to do during the editing process How to distribute, and analyze your videos to see whats working Much more ......

Client spotlight ✨ Anne came to me with footage for a brand message video that she shot and wasn't quite sure how to put together. What I loved about this project is that she asked for 3 different versions to be optimized for different platforms which was her website, Instagram and LinkedIn This gives us a good reminder that if we have the extra bandwidth to create multiple videos for the platforms and also to repurpose our videos for different purposes This is not the whole video but she loved them so much she asked for 3 more and all of these videos were actually taken from only 2 videos that she shot Do you need a video editor? click the link in my bio to book a call

All I do is plan, film, edit and do it over again lol but that's alright looking for a video editor? comment the word edit down below and ill send you a message

If I told you this me and @elevateyourmedianow first meetup would you believe me ? We had one conversation in the dms and realized we lived kind of close to each other and then we met up This is us trying to record some type of broll😭 But this is your sign to not be afraid to meet new friends and meet your internet besties ❤️

As a video editor having an onboarding process is super important to me because it helps me stay organized and gives a good client experience. Here it is step by step. ➡️ Book a call and fill out a form Once you click the book a call button on my website you will be taken to a calendar where you will be able to select a time and then fill out a few questions about your self. ➡️ Discovery/Intro Call As crazy as it sounds, this is actually my favorite part of the process! This is where I get to know more information about the brand and see if we're a good fit for each other. ➡️ Proposal After getting a clear picture of the project scope and agreeing on a budget, I then send a proposal to the client with a project proposal outlining the timeline, deliverables, and investment. ➡️ Contract & Deposit I never start a project without a contract and deposit first, so this is a crucial step to not miss! This protects everyone, and sets the expectations for the project. ➡️ Welcome Email & Project Portal Once the contract is signed, we officially onboard our client to their portal where all the details to the project is laid out. Are you currently looking for a video editor? Click the link in my bio to start the process

Sending over large video files can be a hassle so here are some best practices 1. Make sure the person your sending it to has permission to view and edit Really.... double check 2.If your uploading large video files its best to do so when you have a high internet speed so make sure your in a area with a stable connection when uploading One way you can check this is typing in speed test on google and then run speed test, the results will say if its good 3. If your sending multiple files for multiple videos its best to break those folders up per video for organization purposes

Nowadays there is just so much video content being created. So when it becomes overwhelming and you're ready to outsource the video editing the question of what exactly can I outsource to a video editor. The awnser is you can outsource whatever is taking up the most time. Most of the time when people think of outsourcing video editing they only think of YouTube, podcasts and short video content but a lot of the things that you do in your business can actually be outsourced Whats one type of video content you plan on outsourcing this year?

There are 3 ways you can turn your blogs into video content you can either turn it into a short content video series where you talk about the different sections of the blog You can do a over view of the blog by taking the title and the main points and creating a whole video for youtube Or you can create white board explainer videos or story videos created with stock footage and royalty free music I go over my process in my YouTube video this week https://youtu.be/tqImz4glfkc?si=8EQ9AqVglWsQiy0a

After your done with your livestream dont just throw the whole video up on YouTube and just leave it there You don't want to do this because usually when people are on YouTube they are looking for solutions to their problems And your webinar or livestream has that but you have to remove the 15 minutes in the front where your getting ready and letting people into the virtual room and catching up with your coworkers. So instead of posting the whole thing edit the video file and do a shorter recap video instead with the most important points made in the live steam want to know more watch this weeks YouTube video https://youtu.be/5dxL2Myo3c8?si=tpjIB8VxAfUqx2Dx

This was definitely one of my funnest projects this year Emily came down from Texas to Philadelphia and wanted to do a last minute tribute to the rocky movie for her fitness brand before she went back home. She posted this promo video on her socials and got the best responses. This is your sign to get creative with how you market your business, if you need help with that in th enew year send me a message

What is micro content

Micro content is short video content that usually lasts for 7 to 60 seconds you can find it on Instagram reels, Tiktok, Facebook reels, YouTube shorts … you name it In this weeks YouTube video I talk about how to edit long form video specifically video podcasts into micro content, so what you should be looking for, what size and length the video should be and how to make the best video edits. Click here to watch the full video https://youtu.be/tMRgCqGwe1w?si=A3IciGZh3C_uZsOS

After you have uploaded your video podcast your job is not done now its time to promote it because 1. these pieces of content is not going to promote themselves 2. you want to get the most mileage out of this long form content that you just created. Now there are a whole bunch of different ways you can go about this but in this weeks YouTube video I talk about how to turn your long form videos into micro content or short form video https://youtu.be/tMRgCqGwe1w?si=znesgprWJHJw05sG