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The Foundry Collective

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Philadelphia, PA
The Foundry Collective

We are a media company based in Philadelphia, specializing in out-of-the-box, and results-driven per

02/06/2022

I bought a plant today.
And my favorite bottle of wine.
Ate ice cream.
Laid on the grass and closed my eyes and listened to water flow in a creek nearby…
Saw the birds take flight as the clouds sailed in the sky…

I am living. Today. I am living.

For a very long time I was on autopilot. Head down trying to make this dream of mines work.

I wish someone would have told me to work as hard as I can but to never forget to take care of myself too, that I never forget to live…

There are really steep ups and downs in business, but I want to remind you to live…

As a service based business owner (VA, social media manager, marketer, etc.) you can do it.

Send me a DM if you need help or a sounding board.

02/03/2022

My bed is made for me…
My room smells like Piña Colada…
My fruit plate is served…
My fresh water is poured….

All I have to do is show up.

⁣ ⁣⁣⁣⁣ ⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣

02/03/2022

Service Providers💻 do you want an easier way to create content for Reels™ and TikTok™?

We can’t show up for you and hit record but we can do the next best thing for you:

✅ Research the weekly trends for you so that you can create content that the algorithm is starving for.
✅ Provide you creative direction tailored to service based business owners (web designers, graphic designers, social media managers, copywriters, marketers, VAs, etc.)
✅ Give you bite-sized tutorials that will help you rock TikTok and Reels like an expert content creator.
✅ Every week, without fail!

What does this do for your business? Glad you asked!

It gives you an endless bank of content ideas that are actually WORKING.

This means👇👇

More views, More engagement, More DMs, More eyes👀 on your brand!

It gives you a friendly tap on the shoulder every Monday so that you can batch create your content for the week. No more overwhelming prompts or content calendars that keep sitting on your shelves collecting dust.

Clear and concise direction on how to create the content for your kind of online business.

For less than your weekly takeout🥡 night.

Comment down below if you are interested in knowing more about this! The price is ridiculous and I will increase it as more testimonials come in.

02/01/2022

01/13/2022

Episode 9 is here! Happy 2022!!

So many exciting things are in the horizon and I cannot wait to share all these things with you all. I've taken a break and had massive shifts and changes in my life. Will share with you guys soon!

In the meantime check out episode 9! This week I ran a revenue report for my small business and discovered that I’ve made $568,215.75 in the last two years. I am sharing the biggest sales lesson I've had to learn to get there.

https://pod.co/late-nights-with-emely

01/12/2022

Comparison is the thief of joy.

I'm sure you have probably heard this before but it's true. It is important to understand the difference between appreciating the success of others and comparing your path to theirs.

Find motivation in others success but forge your own journey.

01/10/2022

Are you your own worst enemy?

I know that for me, I am the hardest on myself. I also know that mom guilt is real.

Giving myself some grace is something that I have to work on every day. In order to do this, I try to focus on the positive instead of the negative.

Focus on the small victories and remember that you are just one person who is doing their best.

01/07/2022

Change is inevitable, like your toddler needing your full attention the minute you get on a zoom call. 🙃

The best way to deal with change is to prepare for it.

I know what you're probably thinking, change is unpredictable, how do you prepare for something you don't always see coming?

It's actually not as difficult as you may think. Here are some ways to be ready for change:

👉 Subscribe to newsletters revolving around your niche to stay on top of breaking news
👉 Follow accounts of others in your niche
👉 Pay attention to the needs of those in your niche

The key here is to let change roll off your back. Don't let change throw you off balance. Remember, no one grows in their comfort zone.

01/06/2022

Success is a journey.

01/05/2022

Find 👏 Mentors 👏

I cannot stress this enough. I can attribute a good portion of my success to the lessons that I learned from mentors. The key to picking a mentor is to choose someone who is on a path that you are currently on or aspire to be on.

Don't ask someone to mentor you just because they are successful. Focus instead on how they obtained their success. You want to be mentored by someone who shares the same values and has similar ethics.

01/04/2022

Numbers don’t lie and if you know anything about me, you know that I am a numbers girl.

As someone who is data-driven, I take these statistics very seriously. It breaks my heart to know that while our society has come a long way, we still have a long way to go.

I know what my motivators are. What are yours?

Let me know in the comments. 👇

01/03/2022

If you struggle with commitment issues, you are not alone. ✋⁠
⁠
I think we are all guilty of struggling to fulfill our commitments because life gets in the way. We start out with good intentions but then life throws a curveball and things fall through the cracks. ⁠
⁠
So what do we do?⁠
⁠
The first step is to understand the gravity of commitment. It can be tempting to agree to do all the things because we want to make people happy and we want our business to grow but growth only happens if we follow through. ⁠
⁠
It is far worse to commit and not follow through than to not commit in the first place. ⁠
⁠
My advice?⁠
⁠
Take commitment seriously. When you commit to doing something, make it a priority to follow through, regardless of what is going on around you.

11/05/2021

Commitment is the fire🔥 that cannot be extinguished - the will that cannot be broken, regardless of the present circumstances. ⁠
⁠
Even if you stumbled and stopped taking your 5,000 steps every day. ⁠
Even if you stumbled and ate that fried chicken at 8:30pm at night. 😭⁠
Even if you lost your clients. ⁠
Even if your launch didn’t quite meet your expectations. ⁠
Even if your product didn’t get the reception you envisioned. ⁠
Commitment is the willingness to get back into the grind when you feel like maybe you’ve been defeated. ⁠
⁠
And maybe sometimes you have been defeated. Completely and utterly destroyed and shattered across the floor… You still manage to get back up and keep on chasing after those things that are important to you.

10/18/2021

Examples of Content Marketing You Might Write:

✅ Website Pages
✅ How-to Posts
✅ Feature Articles
✅ Product Pages
✅ Product Comparisons
✅ FAQ Pages
✅ Press Releases
✅ Case Studies
✅ White Papers
✅ Social Media Posts
✅ Email Newsletters
✅ Video Scripts

Pick 1 and go write one this week and hit publish! 🙌🏽

10/11/2021

I am grateful for the different hats I've had to wear in this journey because without those experiences I wouldn't be able to discern noise from the truth as effectively as I do now. Thank God for the silence of consistent focus.

10/08/2021

Long story short....

The Foundry Collective is a media company focused on producing and distributing impact across the digital space. We serve platinum-level advertising and marketing services to multi-million dollar brands. We then compile our results into detailed frameworks that are rich with strategy and real-world application. Basically, we are a wealth-enabling machine.

10/07/2021

Here's how to open loops, open wallets. 👇👇

In script-writing and book series, there’s a device known as an ‘open loop’.

We ordinary folks know them as cliffhangers, from the days when weekly cinema serials would end the episode with the heroine dangling off a cliff, holding onto a tree-root with one arm. The unspoken question that sprang into the viewer’s mind was, “Will she fall or won’t she?”

Of course, the hero always hoisted her to safety right at the beginning of the next episode, but here’s the part most people miss:

Even though we KNOW Johnny Hero is going to save the heroine, there’s always that fear of “what if he doesn’t?” That fear – or sometimes that hope – is what made people go back to the cinema the very next Saturday to find out for sure.

Use open loops in your writing. (They seem to be especially effective in emails, lending themselves perfectly to that format.)

The idea behind them is simple: You begin delivering information, but before you complete the thought, you move on to something else.

Human behavior is hard-wired to “close loops”, and your audience’s brain will feel that they *need* closure. This compulsion will keep them reading.

10/04/2021

We've been hard at work rebooting our brand...

But if I may be honest with y'all, we've never really "had" a brand to begin with.🤷
It wasn't until three years ago that I decided to call this company The Foundry Collective...
Before, we were (an by we, I meant I😅) The Digital Owls.
And before that I was a marketing generalist diving into all the things...

It's been a couple of years since I decided to take the leap... I thought I had to do a lot of things that I don't do anymore...

Would you believe me if I told you, that you can make 5 or even 6-figures a month without showing up on social media every day?

Or that in order to scale your business you -don't- need to have a dozen of team members?

The more I grow into this role, the more I believe that asking the right questions matter more than the noise.

Can your team provide tangible results? ✅
Can your business withstand at least two weeks without you? ✅
Do you have a strategy to diversify your revenue? ✅
Are the SOPs in your business scalable? ✅
Do you know how to generate more sales on demand? ✅

09/16/2021

Hi there! My name is Emely Roman and I'm the CEO of The Foundry Collective. We are a media company dedicated to distributing impact-driven content on behalf of our clients and educating entrepreneurs on how to build a transformational businesses that generates wealth and legacy.

We do all this as a small but spunky team of growth marketers.

It's been a while since I've posted content here or on my other profile but I am committed to start sharing more with those of you who follow me - whether that's here on Facebook or Instagram.

2021 was a year of massive growth for my business that at times was too much to handle for me. I am not a fan of excuses but I've come to have grace with myself because unlike a lot of the gurus you may follow today - I am also a mother of a little girl.

Here's what you can expect in terms of content here:
👉Marketing and Sales Tips
👉Scaling Resources
👉Mindset
👉Mom Hacks tailored specifically for the entrepreneur
👉A behind the scenes look at the multi-million dollar strategies that we're in charge of executing
👉The not so glamorous side of entrepreneurship

For those of you who've been following me for a while and wondered where I've been... Thank you for giving me the space and time to come to terms with all the things that are going on both in the world and in my life. I can't wait to share all the things that I've learned in the last couple of months with you all.

All the best!

Emely Roman

05/21/2021

We've been doing "pounds" of cold outreach that has translated into millions of dollars and super happy sales people in the last couple of months. Our CEO is also very happy because we started doing it internally too and are getting amazing results as well.

And one fascinating thing about cold outreach is that a lot of marketing "gurus" shame it. We think they shame it because they don't know how to bang out 7-Figure-level cold messaging.

Yall want to talk about how amazing your product is but cold email masters take the OG approach of advertising and infuse it with stone cold selling.

Landing clients and customers with this approach elevates the relationship - there's a mutual respect because you approach your prospects with a serving mentality, and they value the fact that you reached out to genuinely lock arms with them.

Stop hustling people. Start marketing.

05/20/2021

It's all fun and games until your client "edits" your masterful direct response copy because it's not "product-centric" enough. 🙄

"We must approach these types of emails with the pain point at the center. Not the product."

Awwwkkkwaard.

Can anyone relate?

04/11/2021

Data collected by GWI shows that at least 98% of the users of any given social media platform also use at least one other social platform.

Individual social platforms are also subject to significant audience overlaps, with 85% of TikTok users aged 16 to 64 saying they use Facebook, and almost 95% of Instagram users in the same age group saying they also use YouTube.

While the general concept of audience overlap may not come as a surprise, the extent of these overlaps has particular relevance to marketers.

The key takeaway is that brands do not need to be active on every single platform, and in fact the data show that a presence on just one or two of the larger platforms offers the potential to reach almost all of the world’s social media users.

Master one. Then the next.

The choice of platform is influenced by the ICA or ideal client avatar your business pursues.

digitalmarketing

02/12/2021

How to improve your company's customer acquisition strategy👇

1 - make sure that you have a CRM that can track your current customers' data.
2 - interview past and current customers and gather important information like why they bought the service or product, current pain points (to design more or better products), and past pain points, etc.
3 - Research your competitors and analyze how they are showing up. Do not worry too much about follower count because any ethical and seasoned marketer will tell you that followers do not equal sales.
4 - Design a multifaceted marketing strategy. This is called a marketing mix. We like to call it marketing mixology🍻 (because we are fancy).

02/11/2021

Marketing Mixology is the concept of focusing on various strategies at the same time.

If you are a real business you understand the importance of having a marketing budget because it is clear that you should not put all your pretty eggs in one basket.

Instead, it's all about divide and conquer: social media, paid advertising, email marketing, cold outreach, Facebook groups, etc.

Curious Minds: What is your current marketing mix?🤔 Let us know in the comments!

PS. If you are wondering whether your current marketing mix is right, then feel free to schedule a call with one of our team members.

02/09/2021

6 years ago our CEO and Founder started this company in the name of freedom.
3 years ago she stepped into the agency world.
Throughout this journey, we've evolved so much and helped 100s of businesses.
We've helped launch 6 and 7 figure programs.
Reach millions within 6 months for a speaker brand.
Created content for courses and memberships.
Designed 100+ annual calendars for all types of industries.
Automated lead-gen systems for accounting firms.
Consulted for 7 & 8 figure brands.
Traveled the world.
Met amazing experts and thought leaders.
And changed the world while learning from the best: our clients.
During the Pandemic, we almost hit a 100k month (Short by 2k😲)
And took an AI Technology company from 8k per day to 20k per day.
We are not boasters.
In fact, this is our first post as a team ever on social media.
We love to strategize, be creative, and deliver results above all.
Our clients respect our mad scientists' approach to marketing because they know we care about their bottom line.
It's nice to meet you, Internet. We are the ones behind the scenes of some of the most well-respected industry leaders on the earth. Can we be friends?

Address

1901 S. 9th Street, Suite 613
Philadelphia, PA
19148

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.thefoundrycollective.co/

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Living wondering the “what if’s” is like choosing to be a caged bird with the doors open. Life is short, beautiful, and miraculous. The fact that we are alive, breathing, feeling, sensing, dreaming, creating, is one of the most incredible phenomena in the world. There’s a 1 in a trillion chance to be born…. And yet, here we are… ⁣#womeneur⁣⁣⁣⁣ #imawomeneur⁣⁣⁣⁣ #sophisticatedbadass⁣⁣⁣⁣⁣ #femalementor⁣⁣⁣⁣⁣ #femaleleader⁣⁣⁣⁣⁣ #businessconsultant⁣⁣⁣⁣⁣ #wisewords⁣⁣⁣⁣⁣ #realtalk⁣⁣⁣⁣⁣ #communityovercompetition⁣⁣⁣⁣⁣ #empoweredwomenempowerwomen⁣⁣⁣⁣⁣ #empoweredwomen⁣⁣⁣⁣⁣ #winningmindset⁣⁣⁣⁣⁣ #successmindset⁣⁣⁣⁣⁣ #womenwholead⁣⁣⁣⁣⁣ #femaleleaders⁣⁣⁣⁣⁣ #femaleboss⁣⁣⁣⁣⁣ #femaleentrepreneurs⁣⁣⁣⁣⁣ #ceomindset #emelyroman

Episode 9 is here! Happy 2022!! So many exciting things are in the horizon and I cannot wait to share all these things with you all. I've taken a break and had massive shifts and changes in my life. Will share with you guys soon! In the meantime check out episode 9! This week I ran a revenue report for my small business and discovered that I’ve made $568,215.75 in the last two years. I am sharing the biggest sales lesson I've had to learn to get there. https://pod.co/late-nights-with-emely

Success is a journey.

Numbers don’t lie and if you know anything about me, you know that I am a numbers girl. As someone who is data-driven, I take these statistics very seriously. It breaks my heart to know that while our society has come a long way, we still have a long way to go. I know what my motivators are. What are yours? Let me know in the comments. 👇

Commitment is the fire🔥 that cannot be extinguished - the will that cannot be broken, regardless of the present circumstances. ⁠ ⁠ Even if you stumbled and stopped taking your 5,000 steps every day. ⁠ Even if you stumbled and ate that fried chicken at 8:30pm at night. 😭⁠ Even if you lost your clients. ⁠ Even if your launch didn’t quite meet your expectations. ⁠ Even if your product didn’t get the reception you envisioned. ⁠ Commitment is the willingness to get back into the grind when you feel like maybe you’ve been defeated. ⁠ ⁠ And maybe sometimes you have been defeated. Completely and utterly destroyed and shattered across the floor… You still manage to get back up and keep on chasing after those things that are important to you.