Resonate Digital

11/11/2024

Today, we thank our veterans for their incredible sacrifice. Let’s honor them by sharing their stories. Who’s your hero? 🌟

10/11/2024

This week I had the pleasure of speaking to the Petaluma Area Chamber of Commerce Women in Business group. What an honor it was to share with them some easy tips to boost their engagement on social media.

It was an engaging group of women with many thoughtful questions at the end.

If you or your group are looking for speakers, send me a message and let’s talk!

08/21/2024

07/23/2024

Feeling overwhelmed by the pressure of social media? Let’s simplify! ✨ The secret sauce? ⬇️

Consistent posting of original content. This keeps you visible and builds a strong connection with your audience. Here’s an easy tip: Start with a question of the day. Ask your followers something related to your business or their interests. It’s a fantastic way to engage and learn more about them while keeping your content fresh and interactive.

For your content, consider a static image with a vibrant, inviting background and the question prominently displayed. This invites your audience to pause, reflect, and engage by sharing their thoughts in the comments.

👉 What’s one question you’ve been curious to ask your followers? Share it below to spark engagement and kickstart your journey to consistent content!

07/16/2024

Accidentally didn't post for a while -
When we aren't working with our clients, here's what we've been up to offline.

1. Soaking up the Sonoma County sunshine - because someone has to, right? 🌞

2. Moose (our four-legged morale officer) has been working overtime in the cuddles department.

3. Angela's joined the sourdough brigade. Bread for days, and yes, we're sharing the carby goodness! 🍞

4. Getting our green thumbs on in the garden. Stress? What stress? We're too busy talking to our tomatoes! 🍅

5. Lights, camera, action! Our DIY Social Video Workshop was a hit. More to come! 🎬

6. Jetted off to Ireland for our 30th anniversary. Sláinte to three decades of love, countless memories, and a few too many pints of Guinness and drams of whiskey! 🍀! 🇮🇪

7. Rowing is to Angela, what golfing is to Nolan - one of life's great pleasures. 🚣‍♀️⛳

8. Shaking up cocktails and connections - because networking is better with a twist! 🥃🍹

9. Content creation never sleeps! We're always building a treasure trove of stock content. 📸 (Photo of Lake Tahoe for text over b-roll)

10. Psst... we're working on something exciting. Stay tuned... 🎉

01/10/2024

Be Fearless and Press Record 🎥

I know it can feel scary to get in front of the camera and shoot video for social media. Believe me, I’ve been there! Staring into that lens can make you feel exposed and vulnerable.

But I’m here to tell you - be fearless and press record anyway! The world needs your unique voice and perspective. You never know whose day your video could brighten or who might relate to your message.

It’s completely normal to feel nervous or awkward at first. I still get a bit anxious before filming sometimes. But don’t let the fear hold you back. The more videos you make, the more comfortable and confident you’ll start to feel.

So take a chance on yourself. Have the courage to put yourself out there. Your courage could inspire others to find their own bravery too. Smile through the nerves and press that record button. I promise you won’t regret it. Who knows what amazing places your videos could lead if you just give it a shot!

You’ve got this. Now will you be fearless and press record? Give me a 👍🏻 below if you will.

And tag me in your first video! I would love to hype you up and help you celebrate this courageous step. Let’s do this together!

01/01/2024

Cheers to a new year! 🥂 As we pop the champagne to welcome 2024, we want to thank our amazing community for being part of our journey this past year.

We feel so grateful to collaborate with innovative businesses and creative entrepreneurs who are making a difference in the world. The passion and vision you bring inspires us daily!

This year, let’s challenge each other to aim higher and dream bigger. With fresh strategies, bold ideas, and the latest digital trends on our side, we can achieve great things together! The sky’s the limit.

On behalf of the Resonate team, we wish you happiness, prosperity, and purpose this coming year. We look forward to continuing our relationships together. May your dreams shine bright in 2024!

12/22/2023

An essential piece of mapping out your 2024 Marketing Plan is clearly defining your business goals. ☝️

Having distinct goals, like those below, will give us something to plan integrated campaigns around!

Ideas of 2024 Marketing Goals:

👥 Reaching new audiences
📈 Increasing revenue
💬 Improving brand awareness

Well-defined goals helps to develop effective strategy!

What are your marketing goals for 2024? Share in the comments.

12/21/2023

Let’s dive deeper into Step 1 for creating a fantastic 2024 Marketing Plan ⤵️

Analyzing 2023 wins & opportunities. Looking back helps us:

✅ Identify your best content, offers & creatives
✅ Find gaps in messaging or audiences reached
✅ Spot where to double down on what works

Reviewing this year’s analytics will give us insights to build an even stronger 2024!

Are you looking at your analytics from your 2023 marketing?

11/22/2023

Is your small business making the most of email marketing?

In the ever-evolving digital landscape, leveraging email effectively is a powerful tool for reaching and engaging your audience. Here's why it matters and three tips to elevate your email marketing strategy:

Why Email Marketing Matters:

🔷 Direct Connection: Emails provide a direct line to your audience, allowing you to establish a one-on-one connection and build lasting relationships.
🔷 Cost-Effective: Compared to traditional marketing channels, email marketing is a cost-effective way to educate your audience, promote your products or services and drive sales.
🔷 Measurable Results: Trackable metrics in email campaigns empower you to analyze performance, understand customer behavior, and refine your strategy for optimal results.

3 Tips for Email Marketing Success:
1️⃣ Know Your Audience
2️⃣ Compelling Content Wins
3️⃣ Mobile Matters

Ready to dive deeper? Swipe to learn the details behind each of these tips.

Have questions or want to share your own tips? Drop a comment below!

11/18/2023

For those who are new, allow us to share a bit about the roots of Resonate Digital Marketing. 🌟

We planted the seeds in 2009 with a fervent passion for social media. As the years unfolded, we discovered that the digital marketing world is a vast landscape, encompassing so much more.

Our journey has been a testament to the evolution of this dynamic industry.

Our passion for what we do radiates through every project. We're not just about creating a digital presence; we're about crafting experiences that help businesses grow and prosper.

To get to know us a little better, we thought it would be fun to share a couple facts about the heartbeat of Resonate—Angela and Nolan:

🏌️‍♂️ Nolan, our strategy guy, coaches the Petaluma High School Girls and Boys Golf teams (yes, that's his daughter on the team from last year) and is a self-proclaimed golf nut. ⛳️ Fore!

🌊 Angela, the creative force, fearlessly conquered the chilly waters of the San Francisco Bay by swimming the length of the Golden Gate Bridge. Burrr!!! 🏊‍♀️

🇮🇹 In April, the adventure seeking pair set off to Italy for the first time. Ciao! 🍝✈️ They immersed themselves in the beauty and culture and look forward to their next journey overseas.

But here's the scoop—we're not just business minds; we're your companions on the digital journey!

Now, here's where you come in—share a fun fact about yourself! Drop it in the comments so we can get to know you.

06/13/2023

True or False: Laying a solid foundation for your content strategy is crucial for success?

True that! 💯

Social media is not just about sharing content; it's about building authentic relationships and creating a meaningful impact. 👭

We believe there are 3 essential steps you must take to lay a solid foundation before posting on social media.

3 Foundations to Social Media Success :

1. Discover Your Why - By discovering your why, you'll be able to craft a compelling narrative that truly resonates with your audience.

2. Define Your Ideal Target Audience - Social media is all about connections, and to form meaningful ones, you need to know who you're trying to reach.

3. Identify Your Content Pillars - These are the core themes and topics that align with your brand and resonate with your audience.

Remember, social media is about creating a genuine connection and making a positive impact. If you take the time to find the answers to these three foundational steps, you will be able to say goodbye to stress and overwhelm when it comes to planning and executing your social media content.

So, let's embark on this journey together, rooted in our purpose to teach you how to have success in social media.🎉

📆 Join us on June 21st and learn to plan and create your social media with confidence in our transformative Social Media Mentorship Program.

Have questions: send us a DM or comment below.

Learn more about the Social Media Mentorship ➡️ https://resonatedigitalmarketing.com/mentorship/

03/14/2023

Are you struggling with finding who your Ideal Target Audience is?

If so, it's time to figure it out. 🔎

Last week during our mentorship call, we dove deep into understanding your Ideal Target Audience. 📈

We promise you that being clear on who your Ideal Target Audience is and understanding what makes them tick, how they think and what they are struggling with, is crucial to creating a successful marketing strategy and essential to your success.

Don't miss out on potential customers and clients! Take action now and identify your Ideal Target Audience. 💪

Tell us in the comments, who is your Ideal Target Audience?

02/27/2023

Hey there fellow entrepreneurs! If you're feeling overwhelmed with building a marketing strategy for your business, don't worry - we've got you covered. 💙

In Episode 98 of the Jen Marples Show Podcast, Angela shared five things that we believe are essential for any new entrepreneur to know when it comes to creating an effective marketing plan.

These tips have helped us grow our business and we're confident they can help you too!

1️⃣ Know your "why". Before you do anything else, it's important to understand why you're doing what you're doing.

2️⃣ Know your audience. It's crucial to understand who your ideal customer is so you can tailor your marketing efforts to reach them effectively.

3️⃣ Develop content pillars. Determine the topics you want to focus on and create valuable content around them that educates your audience and establishes your expertise.

4️⃣ Plan your content. To save time and ensure consistency, it's important to plan your social media posts, emails, and website content in advance. This will also give you more time to focus on other important aspects of your business.

5️⃣ Be authentic. People connect with real people, so don't be afraid to let your personality shine through in your marketing efforts. Be yourself and let your unique qualities set you apart from the competition.

We hope these tips have been helpful to you. Remember, building a successful marketing strategy takes time and effort, but with the right mindset and approach, you can achieve great things. Let us know your thoughts in the comments below!

To dive deeper into each of these strategies, join our Social Media marketing Mentorship starting this Thursday! We'd love to have you.
https://resonatedigitalmarketing.com/social-media-marketing-mentorship/

You can listen to the full Episode 98 of whereever you listen to podcasts.

09/16/2022

Friday morning breakfast meeting? Yes please! ☕️🫖

One of our favorite places for a Friday morning meeting The egg salad toast is delish and Nolan’s favorite oat milk mocha is a requirement.

Where is your favorite breakfast place? Tag them in the comments below.

09/16/2022

Friday morning breakfast meeting? Yes please! ☕️🫖

One of our favorite places for a Friday morning meeting The egg salad toast is delish and Nolan’s favorite oat milk mocha is a requirement.

Where is your favorite breakfast place? Tag them in the comments below.

07/19/2022

Does creating social media content feel impossible? Or, at the very least, overwhelming? Having a PLAN to create valuable content can make all the difference in easing your stress and help you generate ideas to make content planning easy. The key to success is your CONSISTENCY and the VALUE you provide with your content. Not how perfect it is!

Being consistent means choosing what works best for you. It doesn't mean you have to show up all day every day. What can you commit to? Can you post once a week or 3 times a week? One platform or multiple? Feed post? Reels? Stories? Make a committement and stick to it.

Creating valuable content is another important step. Showing up in a way that offers value to your Ideal Client. Decide on the kind of specific value each piece of content will be providing, whether it's in the form of tips, tricks, lessons learned or tutorials.

Are you ready to be consistent and provide value to your Ideal Client? Give me a 👍🏻 in the comments. Be sure to come back later this week when I'll be sharing some specific questions you can ask to get the ideas flowing.

~ Angela

07/07/2022

Mental blocks when creating content? Who can relate?🤚

If you are someone who creates content on a regular basis, whether for yourself, your business or clients, you may encounter mental blocks, loss of creativity, blank screen staring back at you. In times like this, I highly recommend taking a break and getting outside. Stand up and walk around ~ take a few minutes or more if you have it. Go for a walk, hike...whatever makes you happy. Fresh air is the quickest way to clear your mind so you can come back refreshed and ready to create.

What's your go to way for a resetting your mind?