Myself and Kim Wilson have a brand new workshop “Capture, Edit & Share” that we are hosting on August 28 and 29 in Petaluma. This is a two-day (eight hours total) deep dive into video creation for social media. You’ll get personalized instruction on best practices for capturing video clips, editing them formaximum impact and engagement and how to schedule and share on social media. Get all the details and register at 👉 diysocialvideo.com
Hurry as spots are limited!🎉
#contentcreationtips #socialvideo #petaluma
Are you effectively using social media?
Did you know that over 90% of brands use social media, but many don't do it effectively?
These are the top 3 mistakes I see businesses make all the time:👇
🔷 Not having a strategy - Posting random content without a clear direction leads nowhere. Define your goals and target audience first.
🔷 Putting out mediocre content - Low-quality posts won't engage your audience. Create content that educates, entertains or inspires people to take action.
🔷 Not interacting enough - Social media is about building relationships. Be sure to respond to comments and messages so people feel valued.
So tell the truth: are you committing any of these social media mistakes? 😆
#digitalmarketingagency #contentcreationtips #socialmediatips
2023 was a year that many small businesses experienced drops in revenue. 📉 Sound familiar?
We find that the first thing many do when this happens is to cut marketing. By doing so they are missing out on vital opportunities to get in front of the right people at the right time. When you’re not marketing, and others are, they’re taking advantage of those opportunities you may be missing out on.
Do you cut your marketing when revenue drops? Weigh in below.
#digitalmarektingagency #socialmediamarketing #digitalmarektingtips #sfbayarea #smallbusinessowner #entrepreneuer #smallbusinessmarketingtips
Want to captivate and convert in 2024? 💡 It all starts with strategic content planning.
As we kick off the new year, we want to share 3 proven tips to help you craft social media content that truly resonates with your audience:
1️⃣ Get crystal clear on Your Why. Why do you exist? What makes you different? Clarifying this will inform all other decisions.
2️⃣ Research Your Audience deeply. Map out detailed buyer personas so you can create content specifically tailored to their pain points and preferences.
3️⃣ Take a pillar-based approach. Organize content around core topics and themes that tie back to Your Why and Your Audience's needs. Plan these in advance for consistency.
Following this framework will help you develop content with maximum impact. We can't wait to see how our community shapes conversations this year! 💬
What content pillars will you focus on in 2024? Let us know in the comments!
#digitalmarektingagency #socialmediamarketing #contentcreationtips #digitalmarektingtips #sfbayarea