fishbat

fishbat A full-service digital marketing agency specializing in improving visibility and driving impact. As individuals, we’ve been growing brands for over 20 years.
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fishbat is a New York City-based full-service digital marketing agency specializing in improving visibility, driving impact, and offering creative solutions to modern marketing challenges. We take a holistic approach to branding and marketing across all digital channels to offer strategic solutions that reach the right audience on the right channels at the right time, with a message that connects

and drives action. Fueled by a deep seeded passion and creative spark, we are not your average full-service marketing agency. From industry keynote speakers to Forbes contributors, our team consists of several well-established players in brand marketing and marketing communications—traditional, digital, and everything in between. We’re seasoned professionals who have no trouble helping your brand swim with the big fish, just like we helped Pepsi, The American Heart Association, Unaprol, Silver Fern Farms, Mattel, and many others like you. We don’t just dive in without thinking. We put the user experience at the forefront of everything we do, working to ensure that we understand each user’s unique journey, all of their pain points, and what drives them to convert. We then infuse that strategic thinking into the foundation of every project, every campaign, and every piece of content we create. Creating shareable, magic moments that inspire action is what we do best. Our strategic approach meets a solution-based mindset in each of our core digital marketing services. When you team up with us, we become one with your company. We embrace your cause and invest our expertise and passion to devise strategies that ensure you are et up to reach your goals.

Want to boost your website's visibility? Here’s a quick SEO strategy guide that can help increase organic traffic:📊 Perf...
08/29/2024

Want to boost your website's visibility? Here’s a quick SEO strategy guide that can help increase organic traffic:

📊 Performance Benchmarks: Assess your current site metrics to set a baseline for improvement.

🎯 SEO Goals: Define clear objectives to streamline your optimization efforts and track success.

📝 Content Strategy: Focus on creating relevant content that's SEO optimized and easy to navigate.

🔍 Keywords: Implement both broad and niche keywords to attract a diverse audience.

🔗 Link Building: Enhance your site’s credibility with quality backlinks.

🏗️ Page Structure: Optimize site architecture to improve user experience and search engine crawlability.

🖼️ Image SEO: Boost visual content by optimizing metadata, ALT text, and ensuring accessibility.

Transitioning your wholesale brand to direct-to-consumer sales? Here are some key strategies to consider: 💡 Focus on a b...
08/19/2024

Transitioning your wholesale brand to direct-to-consumer sales? Here are some key strategies to consider:

💡 Focus on a brand redesign that resonates with your end consumers and develop a digital strategy that enhances customer engagement.

By thinking strategically about your brand, you can captivate and grow your audience in any market.

Influencer partnerships can take your brand to the next level. Offering more than just brand awareness—they provide genu...
08/15/2024

Influencer partnerships can take your brand to the next level. Offering more than just brand awareness—they provide genuine connections and real-life testimonials with an expanded reach.

It's time to tap into this influential trend and elevate your brand's presence!

Stay on top of hot topics and trends that align with your niche. Remember, not every trend is your friend—hopping on the...
08/06/2024

Stay on top of hot topics and trends that align with your niche. Remember, not every trend is your friend—hopping on the wrong ones can dilute your brand. Focus on what’s relevant to your audience to make a real impact. 🌟🔥

Businesses can experience revenue increases of up to 23% by maintaining a consistent and strong brand strategy. Thoughtf...
07/29/2024

Businesses can experience revenue increases of up to 23% by maintaining a consistent and strong brand strategy. Thoughtful brand strategy also helps:

Drive Awareness: 🔄 Consistent branding across all channels increases recognition and awareness among your target audience.

Make Emotional Connections: ❤️ A strong brand elicits emotional reactions and connections with consumers, fostering loyalty and engagement.

Improve Market Position: 🛡️ A well-defined brand stands out from competitors, showcasing its unique value and strengths, improving customer perception and market positioning.

By focusing on these benefits, businesses can create a brand strategy that resonates with consumers and drives long-term success.

Four steps to build your online reputation:Be Everywhere on Social Media: 🌐 Establish a presence on various platforms li...
07/25/2024

Four steps to build your online reputation:

Be Everywhere on Social Media: 🌐 Establish a presence on various platforms like Facebook, Instagram, LinkedIn, TikTok, and Pinterest to reach diverse audiences.

Share Valuable Content: 📚 Regularly update your website with engaging content like articles, videos, and infographics to keep visitors interested.

Handle Negative Reviews with Care: 🛠️ Respond promptly and transparently to negative feedback, offering solutions and encouraging positive reviews to balance them out.

Learn and Grow from Criticism: 📈 Use criticism as an opportunity for improvement, gathering insights from feedback to enhance products and services.

Following these steps will help you build a strong and trusted online reputation!

Want to go viral? Follow these 3 steps:Emotional Appeal: ❤️ Create content that connects with your audience on an emotio...
07/17/2024

Want to go viral? Follow these 3 steps:

Emotional Appeal: ❤️ Create content that connects with your audience on an emotional level. Emotional content is more likely to be shared and remembered.

Ride the Wave of Trends: 📈 Leverage current trends and hot topics to make your content timely and relatable. Stay updated on what's buzzing and integrate those elements into your content.

Stay Authentic: 🤝 Keep your content genuine and relevant to your audience. Authenticity builds trust, and relevance ensures your message resonates with viewers.

Following these keys will boost your chances of creating content that goes viral!

Four SEO Tips Your Business Needs:Keywords Are King: 🔍 Research and use relevant keywords in your content to improve vis...
07/09/2024

Four SEO Tips Your Business Needs:

Keywords Are King: 🔍 Research and use relevant keywords in your content to improve visibility in search results.

Craft Valuable Content: 📝 Create high-quality, engaging content that provides value to your audience and encourages sharing.

Mobile Matters: 📱 Ensure your website is mobile-friendly for better user experience and higher search rankings.

Build Quality Backlinks: 🔗 Focus on acquiring backlinks from reputable websites to boost your site's authority and credibility.

Implementing these tips will lay a strong foundation for your SEO efforts. If you want to take your SEO game to the next level, contact us!

A consistent posting schedule, optimized with keywords and hashtags relevant to your audience, will boost engagement and...
07/02/2024

A consistent posting schedule, optimized with keywords and hashtags relevant to your audience, will boost engagement and drive traffic to your brand.

Save this Ultimate Social Media Checklist for later and tag someone who needs it!

Time to perfect your social media game? Get in touch!

Is your marketing hitting its marks or missing opportunities? Now’s the crucial time to pinpoint your strategy's true no...
06/24/2024

Is your marketing hitting its marks or missing opportunities? Now’s the crucial time to pinpoint your strategy's true north.

Here's a quick guide for a mid-year marketing revamp:

📊Dive into the numbers. Which campaigns are performing? What's not working? Let KPIs guide your adjustments.

📈Are you in tune with the latest in digital marketing trends? Make sure you’re not missing out on new platforms or tools.

👂Listen to your audience. Gather insights from reviews, surveys, and social listening to inform your strategy.

👀Keep an eye on the competition. What are they doing well? Find gaps in their strategy that you can exploit.

💰Check your spend. Are you allocating your budget effectively? Perhaps it’s time to shift resources to higher performing channels.

✍️Audit your content. Update, repurpose, or retire what’s outdated. Fresh content can re-engage your audience.

🚀Upskill your team or yourself. New skills can bring fresh ideas and approaches to your marketing efforts.

Remember, marketing is about agility and adaptation. Use this mid-year point as a springboard for innovation and growth.

Today, we honor Juneteenth — a day that marks a pivotal moment in American history. It's a time to reflect on the journe...
06/19/2024

Today, we honor Juneteenth — a day that marks a pivotal moment in American history. It's a time to reflect on the journey toward freedom and to educate ourselves on the ongoing struggle for equality. Here are ways to deepen your understanding of Juneteenth and its crucial place in our nation's narrative.

We’re already halfway through 2024! Is your marketing strategy still on track?Don’t let the year pass by without maximiz...
06/12/2024

We’re already halfway through 2024! Is your marketing strategy still on track?

Don’t let the year pass by without maximizing your marketing potential. Whether you're looking to refine your digital strategy, increase engagement, or boost ROI, our experts are here to help you navigate the complexities of today’s marketing challenges.

Want to fine-tune your approach and increase your ROI? Contact us today to schedule your mid-year review and gear up for a productive second half!

🔗 https://bit.ly/3TWx4LF

Each KPI is a chapter in your digital marketing success story. But what makes a KPI truly effective? 🎯Alignment with Goa...
06/04/2024

Each KPI is a chapter in your digital marketing success story. But what makes a KPI truly effective?

🎯Alignment with Goals: Your KPIs must mirror your business objectives.

📊Measurability and Relevance: The real-world impact, clearly quantified.

🔄Adaptability: The digital landscape shifts, and so should your metrics.

Defining these KPIs isn't just a step in your strategy—it's the foundation of it. By selecting the right KPIs, you're equipping your business to navigate the digital waters with precision and purpose.

Curious about how these KPIs can revolutionize your digital marketing? Read our blog to discover the full spectrum of KPIs essential for your strategy.

🔗 https://bit.ly/4d62F58

Ready to boost your online presence? 🚀Check out our Co-Founder’s latest feature in Forbes: "SEO Strategy: A Guide To SEO...
05/29/2024

Ready to boost your online presence? 🚀

Check out our Co-Founder’s latest feature in Forbes: "SEO Strategy: A Guide To SEO Success In 2024"! Discover the latest trends, essential techniques, and practical tips to stay ahead in the constantly changing SEO landscape.

🔗 Read the full article here: https://bit.ly/4aHMIzJ

No matter the size of your business, you need an effective SEO strategy to compete in today's information-savvy digital market.

Harness marketing personalization like never before with artificial intelligence. (And watch engagement soar)AI is the k...
05/23/2024

Harness marketing personalization like never before with artificial intelligence.

(And watch engagement soar)

AI is the key to unlocking hyper-personalized experiences that resonate with your audience on a deeper level. Here’s how:

🤖 Use AI to analyze customer data and uncover patterns that inform personalized content, offers, and product recommendations.

🔮 Implement AI algorithms that predict customer behavior and preferences, delivering content that meets their needs before they even express them.

📈 Leverage AI to adapt marketing messages in real-time, based on customer interactions, ensuring relevance at every touchpoint.

🎯 Allow AI to segment your audience based on sophisticated criteria, far beyond basic demographics, for tailored communication strategies.

✨ Utilize AI-powered tools to generate dynamic content that adjusts to user preferences, enhancing engagement and customer satisfaction.

By integrating AI into your marketing strategy, you're not just following trends; you're setting them.

Looking to boost your visibility, engage your audience, or drive sales? We're here to help you navigate the digital land...
05/16/2024

Looking to boost your visibility, engage your audience, or drive sales? We're here to help you navigate the digital landscape with ease. Contact us and let’s create impactful digital experiences together! https://bit.ly/3TWx4LF

We're thrilled to announce that fishbat has been named a Top CPG Marketing Agency in the US by inBeat. As a full-service...
05/14/2024

We're thrilled to announce that fishbat has been named a Top CPG Marketing Agency in the US by inBeat.

As a full-service digital marketing agency, we're dedicated to creating meaningful online experiences, particularly within the food, beverage, and consumer packaged goods (CPG) industry. Our comprehensive approach combines creative branding with user-focused digital marketing strategies, driving significant market results and helping brands stand out.

Thank you to our amazing clients, teammates, and many others for making this possible!

Read more about the achievement at: https://bit.ly/44IEfL9

Embracing AI in your SEO and content strategy isn't just about keeping up—it's about leading the charge. Here's how to i...
05/07/2024

Embracing AI in your SEO and content strategy isn't just about keeping up—it's about leading the charge. Here's how to integrate AI for a more effective approach:

🔍 Use AI tools to analyze search patterns, going beyond traditional keywords to understand the nuances of searcher intent and context.

🎯 Leverage AI to tailor content recommendations and search results for user behavior, increasing engagement and improving user experience. 🎯

🤖 Automate routine SEO tasks like site audits and backlink analysis with AI, freeing up time to strategize and create.

🔮 Employ AI for predictive analytics, anticipating market trends and user needs to keep your content two steps ahead.

✅ Use AI-driven content analysis to ensure your content not only ranks well but also resonates with readers, driving real value.

We're navigating the exciting frontier of AI-driven content creation! But with great power comes great responsibility, d...
05/02/2024

We're navigating the exciting frontier of AI-driven content creation! But with great power comes great responsibility, doesn't it?

How to Ensure Responsible and Ethical Content Creation Using AI:

👥 Pair AI capabilities with human oversight to maintain authenticity and emotional depth in content.

🔍 Implement regular checks and balances to identify and eliminate biases in AI-generated content.

🌐 Use a broad dataset to train AI models, ensuring inclusivity and a wide spectrum of perspectives.

💡 Leverage AI for efficiency but rely on human ingenuity for original storytelling and brand messaging.

⚖️ Stay updated on and adhere to industry standards and ethical guidelines for AI usage.

For a deeper dive into harnessing AI while upholding the highest standards of content ethics, head over to our website to read the rest of the blog.

🔗https://bit.ly/4abjZn7

Let's focus on marketing with an eco-friendly conscience. Embrace these ideas to make your Earth Day marketing impactful...
04/22/2024

Let's focus on marketing with an eco-friendly conscience. Embrace these ideas to make your Earth Day marketing impactful and meaningful.

🌱 Launch a green campaign highlighting your eco-friendly practices.

🤝 Partner with environmental charities to give back.

💡 Share eco-living tips to inspire your audience.

🌍 Offer promotions on sustainable products to encourage green choices.

Let's make every day Earth Day by adopting sustainable practices that make a real difference.

Incorporating sustainability into your digital marketing strategy is not just a trend—it's a necessity. Here’s why:🌍 Tod...
04/17/2024

Incorporating sustainability into your digital marketing strategy is not just a trend—it's a necessity. Here’s why:

🌍 Today's buyers prioritize sustainability; showcasing your eco-friendly efforts meets their expectations.

🌟 Sustainability enhances your brand's image, making you a preferred choice for many.

💚Sustainable practices build deeper connections, fostering loyalty among eco-conscious customers.

💸 Efficient, sustainable operations often lead to significant cost reductions.

😊 Working for a purpose-driven brand boosts employee satisfaction and productivity.

🚀 A commitment to sustainability attracts top talent looking to make a difference.

Sustainability is more than a trend; it's a commitment to a better future. Let's connect to see how we can help make your brand a part of that story. https://bit.ly/42P0PRk

Reach the right audience on the right channels, with a message that connects and drives action.By tailoring our strategi...
04/09/2024

Reach the right audience on the right channels, with a message that connects and drives action.

By tailoring our strategies to align with your brand's unique voice and objectives, we ensure your message not only reaches but resonates with your target demographic, prompting meaningful engagement.

🔗 Learn more: https://bit.ly/3v0PPDR

Keeping up with current trends can be the difference between being the talk of the town or yesterday’s leftovers. Here a...
04/04/2024

Keeping up with current trends can be the difference between being the talk of the town or yesterday’s leftovers. Here are 5 tips to capitalize on food and beverage trends to create a winning CPG marketing strategy.

🌱 Follow trends like plant-based options, clean labels, and sustainability.

📣 Use influencers, craft targeted content, and engage on social media.

🔍 Monitor social trends, attend events, observe startups, heed feedback, and seek external inspiration.

🔬 Research the market, innovate with ingredients, and prioritize sustainable packaging.

📊 Analyze sales, awareness, engagement, and ROI to refine your approach.

👉 For more insights, read the full blog here: https://bit.ly/3Pdguo1

In a marketplace saturated with AI-generated noise, the brands that prioritize high-quality content are the ones that ri...
03/26/2024

In a marketplace saturated with AI-generated noise, the brands that prioritize high-quality content are the ones that rise above. Why is this more crucial than ever?

Because the cost of low-quality content isn't just ineffective—it actively undermines trust. It's not just about quantity; it's the quality that truly sets a brand apart.

Here are 3 tips for creating content that captures and converts:

🤝 Collaborate with subject matter experts to add more value and depth to your content.

✅ Provide clear, easy-to-follow steps and practical advice in your content.

🎙 Keep your brand’s tone consistent and relevant across all content.

Remember, content that truly speaks to and serves your audience is content that wins.

A clean sweep through your marketing strategy ensures your brand stays current, relevant, and effective.(Spring clean yo...
03/19/2024

A clean sweep through your marketing strategy ensures your brand stays current, relevant, and effective.

(Spring clean your marketing strategy in 3 easy steps)

🔍 Review your marketing efforts and use data to identify successes and failures. Focus on improving areas that lag behind.

🔄 Refresh your website and social profiles, improve SEO, and clean up your email lists. Enhance user experience across all platforms.

💡 Introduce new ideas and trends into your strategy, from exploring new platforms to using AI for personalization. Set clear goals to measure these new initiatives' impact.

Ready to take your digital marketing to the next level but not sure where to start? Contact us to discover how we can help you streamline, optimize, and innovate your marketing strategy for success. https://bit.ly/42P0PRk

Unlock the full potential of your brand with a partner that navigates the complexity of the digital world with ease. Fro...
03/13/2024

Unlock the full potential of your brand with a partner that navigates the complexity of the digital world with ease.

From strategy and UX design to digital advertising and content creation, we offer a multi-faceted range of services that help you engage with your audience in the right touchpoints, precisely at the right times.

🔗 Learn more about our approach here: https://bit.ly/49J42E2

Building trust online requires the right blend of strategy, flexibility, and genuine engagement. Here are 5 proven metho...
03/04/2024

Building trust online requires the right blend of strategy, flexibility, and genuine engagement.

Here are 5 proven methods to boost your brand’s online reputation:

🌐Ensure visibility across different platforms, from Instagram to TikTok.

👤 Maintain a professional online presence that mirrors brand values.

💡 Keep your site engaging with fresh content to boost SEO and interest.

📣 View criticism as a growth opportunity with prompt, personalized feedback.

🌱 Embrace feedback by using every comment as a chance for continuous improvement.

👉 Ready to elevate your online reputation? Read more and discover how to transform challenges into opportunities for trust-building and growth. https://bit.ly/3UNgBKl

Did you know over 40% of Americans are now using TikTok as their go-to search engine? 🤯 With Gen Z leading the charge, t...
02/28/2024

Did you know over 40% of Americans are now using TikTok as their go-to search engine? 🤯 With Gen Z leading the charge, the way we search is transforming! It's not just about Google anymore; social media is the new search giant.

This shift makes optimizing your social media content as crucial as traditional website SEO. 🚀 It's time to think beyond eye-catching visuals. We're talking strategic keywords, savvy metadata - the works! These are the keys to boosting your brand's visibility where your audience is searching.

🚀 Boost your blog's impact with long-form content! Dive into our latest blog to learn why posts with 2000-2500 words ran...
02/20/2024

🚀 Boost your blog's impact with long-form content! Dive into our latest blog to learn why posts with 2000-2500 words rank better on search engines and keep readers engaged. Read more to uncover the top dos and don'ts of blog writing that can transform your content strategy. https://bit.ly/3GkvgEy

Trend alert: Nano-influencers are outshining the rest! With 1,000-10,000 followers, they're scoring double the engagemen...
02/15/2024

Trend alert: Nano-influencers are outshining the rest! With 1,000-10,000 followers, they're scoring double the engagement of macro-influencers.

Why? Authenticity and a personal touch. 🤝 Perfect for brands targeting niche markets, nano-influencers are your go-to for real connections and impactful results.

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76 W Main Street. , Suite 202
Patchogue, NY
11772

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
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