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Net Conversion

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Net Conversion

Net Conversion drives data-driven measurable business results through paid marketing and analytics. We never settle. Why should you? Let’s be unexpected together.

For companies who want forward-thinking marketing, a holistic view of its impact, and a clear path toward maximum growth, Net Conversion is the data-driven agency of actionable insights. We set you up for measurable success by utilizing evolving marketing strategies and data to continually innovate, measure, and improve paid media campaigns.

11/30/2023

Get your post-cookie ducks in a row 🦆

The 1% of third-party cookie blocking will begin in “early” January 2024, according to Johann Hofmann, senior software engineer at . But don't rely solely on Google's timeline; even if Chrome delays cookie deprecation, it's just a temporary reprieve. As it stands, Cookies inventory still accounts for most programmatic activity as of Q3 2023, so keep a close eye on how this unfolds.

NC TIP: Utilize the absence of third-party cookies on other major browsers to gather insights and develop a testing strategy. Explore the Privacy Sandbox to stay ahead.

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11/29/2023

Happy Wednesday; let’s do a Cyber Five Holiday Shopping Recap.

This Cyber Monday witnessed record-breaking online shopping activity, driven by eager shoppers searching for enticing deals. On this day, spending reached over $12.4 billion (+9.4% YoY), per Analytics. On Black Friday, brick-and-mortar stores saw a modest 1.1% YoY growth, while e-commerce sales surged by 8.5%. Finally, emerged as a holiday shopping platform, with 53% of adults aged 18 to 29 planning to use it for discovery, though only 8% would buy directly from TikTok Shop.

Which Cyber Five Holiday Shopping Days did you take advantage of? Let us know in the comments! ⬇️

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11/28/2023

The November edition of our monthly newsletter, The Net Conversation, is out, and we know you’re on the edge of your seat to know what's featured in it. That’s why we’re giving you access to our most recent featured Case Study about Google Search + AI!

This month’s Net Conversation highlights:
🆕 Amazon’s 2023 Unboxing Summit Blog
🍪 NC Blog - How to Target and Measure in the New Cookieless Era
🤝 Meet the Analyst blog featuring Alexa Parsons
🔥 “What’s Hot vs What’s Not” with YouTube TV, Amazon Ads, and 3rd Party Cookies
🤖 Case Study - Google Search Broad Match Boosts Incremental Leads by +52% (Sneak Peek linked in our bio)

Interested in reading our case study about Google Search + AI and staying informed about Net Conversion? Subscribe to our monthly newsletter! Find the case study via the link in our bio and sign up for our newsletter in the page’s footer 💥

11/23/2023

We celebrated this year’s Thanksgiving a few days early with our annual NC Thanksgiving Potluck. This Thanksgiving (and every day), we’re thankful for our team, partners, and all the connections we have made over the past 16+ years. Net Conversion would not be what it is or where it is without our people; we are so thankful for you all!

Happy Thanksgiving from our (NC) family to yours! 🦃🍂🥧

11/22/2023

In the dynamic landscape of modern advertising, Big Data triggered a large shift for businesses and consumers alike. Nearly two decades later, however, marketers find themselves in a paradoxical situation, grappling not with scarcity but with an abundance of data. As cookies face extinction, marketers are confronted with the task of forging meaningful connections with their qualified audiences while also measuring the effectiveness of these connections.

Our recent blog continues to discuss this topic while also diving deep into alternative cookie-free top targeting solutions such as contextual targeting and probabilistic models. Check it out through the link in our bio + comment below to let us know your thoughts on the evolving topic of third-party cookies! ⬇️
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11/21/2023

We’re feeling thankful for the connections that Net Conversion has allowed us to find and bring together, from our amazing team that has grown stronger over the years to our community that is near and dear to us. That’s why this month’s field guide is all about showing off our team’s favorite local food spots. Specifically, cool and unique local eateries that bring people together and curate meaningful conversations with friends and family.

Swipe to uncover new places, and feel free to comment below to share your own favorite local spots! ➡️
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11/20/2023

Converting Video to a Performance Channel by Leveraging Value-Based Bidding Boosts Qualified Leads by 3.8x

In our recent case study, we leveraged machine learning to implement a data-driven strategy for our leading construction-based partner, specializing in foundation repair and water management. With our objective to increase website engagement and qualified leads through the use of video as a performance channel, we were able to boost qualified leads by 3.8x! Check out this recent case study to see the implementation of our strategy - find the link in our bio!
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11/17/2023

The landscape of personalized ads is undergoing a transformation without the reliance on third-party cookies. Navigating a post-third-party cookies world requires adaptability, innovation, and a commitment to user privacy. Successful marketers will be those who can harness new opportunities while addressing the challenges head-on.

Check out these three steps for marketers to boost their campaign effectiveness and drive results ⬆️

Source: “Lean on experimentation for measurement success in ad campaigns”

11/16/2023

Our team got the opportunity to meet some great people at the Crummer Networking Event hosted at Rollins College last week. We spoke to Crummer students about their career aspirations, the exciting path of Digital Marketing and Analytics, and what Net Conversion is all about. Thank you, Rollins College, for your incredible partnership and for hosting this event!

11/15/2023

Consumer Attention and Ad Spend Are Mismatched

Consumer attention is becoming shorter and more fragmented, while digital ad spend growth is slowing down. Marketers need to adapt by treating consumers' time as valuable and advertising in the spaces where their target audience spends the most time. Additionally, marketers should be agile and quickly shift their ad spending to align with changes in consumer behavior and time spent on preferred platforms.

If you're interested in reading more about the work we do as an agency, check out our website to read our case studies and see how we apply these new learnings/trends within the industry for our partners. Find the link in our bio - NetConversion.com!

Source: “Consumer attention and ad spend are mismatched. Where does that leave advertisers?”
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11/10/2023

The future of third-party cookies is uncertain and evolving. Third-party cookies have traditionally been a critical tool for advertisers and marketers to track users' online behavior, deliver personalized ads, and gather data for analytics. However, several significant developments are affecting the future of third-party cookies, such as privacy concerns, regulatory changes, and browser changes.

Swipe to learn more about the cookie-less future 🍪 ➡️

Sources: + Marketing Dive

11/08/2023

As we all know, Twitter, now referred to as X, has been a touchy subject in the ad industry since its acquisition by Elon Musk in 2022. In the ever-evolving digital marketing landscape, brand safety has emerged as a critical concern for advertisers, and many felt X wasn’t in line with their standards. However, recent developments have made us proceed with caution about advertising opportunities with X.

Check out this recent blog post on some of the changes we’ve seen this quarter with X and our POV on advertising concerns for our partners. Find the link in our bio!
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11/03/2023

Last week, our team joined Amazon Ads’s unBoxed 2023 Summit, featuring multiple days of motivational keynote presentations and informative breakout sessions to gain firsthand knowledge of the latest products and customer insights to optimize our analytics-driven marketing strategies. We’re feeling thankful to be invited to yet another partner summit that delves into the world of innovation and advancements. We look forward to testing Amazon’s new betas and transformative technology to connect with customers through their journey. Oh, and don’t worry; we’ve summarized our notes into a blog-style recap for you to check out!

Find our recap through the link in our bio, + stay tuned for more updates on the platform and how we’ve tested these new products!

11/02/2023

Meet October’s NC Proud winner, Alexa!

Alexa, our Director of Analytics, just celebrated her 11-year anniversary with Net Conversion yesterday! What better way to celebrate than sitting down with her and learning more about what makes Alexa… Alexa. Hint: she likes mud volleyball, the smell of pumpkin, and watching Bravo.

Check out this quick interview we did with her - find the link in our bio!

11/01/2023

We were delighted to host the Crummer Graduate School of Business at Rollins College and KEDGE Business School on Monday afternoon at our Orlando Headquarters. It was a great opportunity to connect with individuals who are curious about marketing and digital analytics as well as the inner workings of Net Conversion. Thank you to Michael Kazazis and Ginger Killian, PhD for organizing this fun interactive session!

10/31/2023

Not sure what you want to do today on this All Hallow’s-Eve? This spooky edition of our NC Field Guide is designed to immerse you in the Halloween festivities. Embrace the spirit of October with us as we embark on an exciting journey to unearth captivating Halloween-themed events for you to enjoy. Check out what events are happening today within the Orlando, FL, and Charlotte, NC areas, and don't forget to comment below which one you attend.

Have a spooktacular Halloween! 🎃

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10/27/2023

Artificial Intelligence has been a constant area of focus for our agency, especially over this past year, where a lot has changed in the AI marketing landscape. Our team is relentlessly focused on developing data-driven growth for our partners, and this month, we have brought that forth in the October version of our newsletter, the Net Conversation.

This month's AI-related highlights:
🤖 NC's AI Guide Blog: Refreshed (sneak peek linked in our bio)
🔥 "What's Hot vs What's Not" with AI in the Industry
🆕 NC Case Study on Utilizing AI-Driven Bids

Interested in reading our Refreshed AI Guide and staying informed about Net Conversion? Subscribe to our monthly newsletter! Find the blog via the link in our bio and sign up for our newsletter in the page's footer 💥

10/25/2023

Be prepared for a longer, more complex holiday season.

The 2023 holiday season is now beginning in October and lasting nearly the entire fourth quarter. Ongoing pandemic disruptions have reset and permanently transformed the holiday season, stretching it over an extended timeframe featuring numerous promotional events. As a result, the established rhythm of holiday shopping that retailers were familiar with has undergone significant changes and is forcing retailers to adapt.

When do you start your holiday shopping? Comment below ⬇️

Source: article, “Holiday Shopping 2023”
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10/24/2023

The research behind AI: 6 Stats about Artificial Intelligence 🤖

💡64% of businesses believe AI to increase overall productivity
📈The annual growth rate for AI is anticipated to be 37.3% between 2023 and 2030
✍️42% of marketers worldwide use AI for content creation
🌥️39% of marketers worldwide use AI for brainstorming/research
🧑‍💻Within the initial five days of its availability, ChatGPT had one million users
🏢 65% of consumers express their continued trust in businesses that use AI

Sources: +

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10/20/2023

The holidays are approaching, analysts; let’s check out your Weekly Insights ⬇️

Recent research indicates that around half of global shoppers have employed social media for product discovery. Even more impressively, 59% have utilized social media platforms for making purchases. Looking ahead to 2024, it's projected that the United States will have 110.4 million social buyers, accounting for 38.8% of the population. Capitalizing on the approaching holiday season, make sure to leverage the power of social media as a vital tool for your marketing strategy.

Source: article, “Social media is top channel for shoppers worldwide to discover, buy products”
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10/19/2023

Our 2023 Annual Fall Fest was a blast, spent in the company of our family, our NC family, and our friends. We hosted a pumpkin carving contest, relished fall-inspired treats and beverages, and enjoyed the cool weather that's starting to sweep through Orlando. These events are so important in strengthening our bond as a company, and we're grateful to have a team that feels like family.

Happy Fall, everyone! 🍂🎃

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10/18/2023

AI has been all the rage in 2023, and it's becoming increasingly indispensable. As businesses and individuals continue to witness the transformative power of AI, its applications are expanding rapidly. AI can offer a wide range of benefits across multiple industries, from healthcare to finance, and it can help automate various tasks, making it a game-changer in terms of efficiency and productivity. Swipe to uncover 5 awesome ways to use AI at your workplace and tap into this wave of innovation that's reshaping the future of work.

P.S. Artificial intelligence helped write this post…
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10/16/2023

We’ve all been there, where we see the exact creative multiple times over, and all we can think is, “Ugh, here we go again.” Funny enough, you’re not alone. Many users are known to get annoyed with certain repetitive ads and partake in mini cases of creative fatigue, leading to innovative and brand boredom. Because of this, we created a new way to measure creative effectiveness, minimize creative fatigue, and maximize creative performance.

Say hello to our Machine Learning Creative Model Score, a powerful tool that uses advanced modeling techniques to pinpoint various elements within a creative piece, analyzing their genuine impact on performance while measuring creative fatigue. Check out our recent blog, "Combatting Creative Fatigue, One Ad at a Time,” to gain insights on identifying and avoiding creative fatigue. Find the link in our bio!
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10/11/2023

A recent survey found that the top two daily media activities for U.S. Gen Z adults are streaming video (46%) and streaming music (43%). Although Gen Z is less inclined to consume traditional media like linear TV and radio compared to older generations, 30% of Gen Z watch traditional TV, and 20% listen to AM/FM radio.

Did you know?: 9 out of 10 Gen Zers in the U.S. use multiple screens simultaneously, consuming TV and internet content all at once. This means that the actual reach of linear TV may be even lower. Fellow analysts, keep a finger on the pulse of Gen Z’s habits - their generational power is already starting to cause a major shift in the industry that will undoubtedly affect your media strategy and targeting.

Source: ’s article “Streaming video, music among Gen Z’s most popular media activities”
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10/10/2023

Meet September’s NC Proud winner, Trevor!

Trevor is a seasoned Senior Marketing Analyst, approaching his 2-year milestone with Net Conversion. He likes the color Purple, Belgium Waffles, and is a certified entry-level sommelier. Dive deeper into Trevor’s story and discover the person behind the analyst’s screen in our exclusive interview with him. Find the link in our bio!
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10/05/2023

TikTok has introduced an AI-powered virtual assistant called "Creative Assistant" to aid brands and creators in their creative endeavors on the platform. This tool offers guidance, examples, and ad script generation to help marketers create effective content for TikTok. The Creative Assistant feature is now available to all users who are logged into TikTok Creative Center via their TikTok for Business account.

Learn more about how Net Conversion utilizes AI in our agency by checking out our NC AI Guide! Find the link in our bio.
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10/04/2023

In the September edition of our monthly newsletter, The Net Conversation, we set our aim to keep you up-to-date with Net Conversion's latest achievements and insights. We highlighted topics important to our business and the industry, such as Hot Topics in market research, a recent NC blog post, a Meet the Analyst interview, a creative Case Study, and a spotlight on our recent philanthropy outing. As a sneak peek of this month’s newsletter, check out our recent case study on how we boosted creative efficiency for our partners at Promotion Board (NPIPB) using an innovative and creative measurement tool!

Want to stay in the know with Net Conversion? Subscribe to our monthly newsletter! You can find the full case study through the link in our bio, and then subscribe to our newsletter in the page's footer.
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10/03/2023

We're excited to introduce our newest series, NC Talk Tracks!

Each month, we'll unveil insightful, informative content dedicated to a trending theme within the Marketing Industry. For this month, our spotlight is on Artificial Intelligence.

We want to hear from you - so share your questions about AI's influence on the Marketing Industry by leaving a comment below or sending us a DM. Stay tuned for more exciting posts from this series in the future!
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09/29/2023

Our 4th annual Net Conversion Marketing Summit took place at our Orlando HQ yesterday, marking an important event where we come together to empower our team with pivotal and innovative topics. This year, our focus was on strategic planning for 2024, delving into the utilization of emerging marketing trends, comprehension of measurement frameworks, and adoption of new analytics tools. As we harness the full potential of Analytics-Driven Marketing, we eagerly look forward to what the future holds.

A big thanks to Kristina Canada for not only hosting this summit but also envisioning the creation of our annual NC Marketing Summits! Additional thanks to our guest speakers David Bressler, Alexa Parsons, and Alexander VanKirk, and our Marketing Managers (Alexia, Ashley Y, Amanda, Andrew, Ashley R, and Justine)!
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09/28/2023

Last week, our team joined Meta in New York City for a day of uncovering actionable tools and strategies to unleash efficiency across all aspects of our strategy. If one thing is certain in 2023, maximizing efficiency should be a top priority in your strategy to reach your consumers within a field of competition and over-saturation of platforms. Check out our blog recap to learn about Performance Innovations, Maximizing Client Performance with First-Party Data, and Insights Driven Creative! Find the link in our bio!
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09/27/2023

Did you know Net Conversion has had 40+ HSMAI Adrian Awards for our Travel Marketing Excellence since 2013? We have worked with world-class travel brands, including luxury hotels, destination marketing organizations, online travel agencies, world-famous entertainment parks, and golf resorts. Today, we are an award-winning agency across multiple industries, but we are proud to continue leveling up the travel marketing landscape with our innovation, curiosity, and expertise. Happy World Tourism Day! 🌎 ✈

09/25/2023

Our team had an incredible time volunteering with the Marine Resources Council on Friday last week. Joined by our partners at , we spent the first part of the day learning about the harmful pollution affecting the Indian River Lagoon and how we can help make a difference. In the second part of the day, we ventured out into the lagoon and planted Mangrove trees along the shoreline. We’re grateful for the opportunity to contribute to the restoration of the Indian River Lagoon's ecosystem and being able to do so side by side with our partners!

09/21/2023

After several months of testing, TikTok is now fully launching its e-commerce product in the U.S., hoping to turn the app's popularity among young users into actual sales. The Shop Tab, where products from TikTok’s marketplace are listed, is now available for 40% of users on the app’s home screen, with 200,000 registered sellers and 100,000 content creators participating in the affiliate program. This feature will be rolled out gradually until it is available for the app’s 150 million U.S. users by early October.

If you’d like to learn more about TikTok’s growing influence and how it is affected by the Gen Z consumer, check out this recent blog post by us called “How To Proactively Stay Ahead of the Upcoming Generational Shift.” Find the link in our bio!
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09/20/2023

We're thrilled to be attending Meta's Agency Summit today! This event promises to unlock the art and science of Meta's performance solutions, equipping us with the tools needed to stay at the forefront of our industry for our partners. We’re looking forward to exploring Insight Driven Creative, AI Advancements, Performance Innovations, and much more.

Keep an eye out for our recap full of valuable takeaways from this distinctive event!
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09/19/2023

Meet August’s NC Proud winner, Nivas!

Nivas has been on the team at NC for almost 2 years and was recently promoted to Senior Media Analyst. He likes PickleBall, Hot Cheetos, and the TV show Survivor. Learn more about Nivas and get to know the analyst behind the screen by checking out our interview with him. Find the link in our bio!

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09/15/2023

Today marks the beginning of Hispanic Heritage Month, a time to honor our Hispanic and Latin community's rich culture, history, and contributions. At Net Conversion, we’re actively building a culture where employees of all backgrounds, beliefs, and lifestyles are not only respected but celebrated. We aim to be an agency where everyone has a voice to contribute, be supported, and develop to their fullest potential.

So join Net Conversion this month (and every month) in celebrating the beauty of diversity!
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09/14/2023

We're currently attending the Digital Marketing World Forum Conference in Miami, FL! The promises to be an enriching opportunity for us to explore current and new angles of the digital marketing landscape, where we aim to stay on top of emerging trends and engage with industry thought leaders. Stay tuned for updates as we explore these key themes and dive into the important takeaways!

09/13/2023

Happy Wednesday: Digital Audio Listening is Increasing

In 2023, digital audio listening in the US is booming, with about two-thirds of the population and nearly 75% of internet users tuning in. Among adults, digital audio is closing in on traditional radio, with 195.1 million listeners compared to radio's 214.0 million. It's expected that the gap will further narrow next year.

Why does this matter? These changes reflect a significant shift in media consumption habits. Marketers who recognize this shift and leverage digital audio can reach a growing, engaged audience and stay ahead of emerging trends.

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Address

141 N Magnolia Avenue
Orlando, FL
32801

Opening Hours

Monday	8:30am - 5pm
Tuesday	8:30am - 5pm
Wednesday	8:30am - 5pm
Thursday	8:30am - 5pm
Friday	8:30am - 5pm

Telephone

(407) 241-2044

Website

www.netconversion.com

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Our Story

The idea for Net Conversion was born in the break room at Universal Orlando® Resort, where Ryan and Frank were both working in 2001. (Or perhaps during a round of beers after work.) At the time, Frank was responsible for Internet marketing and Ryan for analytics and pricing. While honing their skills, the dynamic duo helped grow Universal’s online revenue from $1M to over $100M in less than 6 years. They knew other businesses could use their expertise, so in 2007, they struck out on their own and immediately attracted clients who wanted to leverage online marketing and analytics to increase business. The two young visionaries began to realize the skills they were developing could be applied to a wide array of businesses. Many businesses were spending millions of dollars on websites and advertising with almost no idea whether they were putting their money in the right media, or if their online resources were achieving all they could. Today, Net Conversion is more than just Ryan and Frank; it is a company that is helping clients throughout North America and the Caribbean succeed at driving business results online.