![Improve and Optimize your Instagram bio:Make the most of those 150 characters. Your Instagram bio tells potential follow...](https://img4.medioq.com/630/098/131451936300980.jpg)
09/17/2022
Improve and Optimize your Instagram bio:
Make the most of those 150 characters. Your Instagram bio tells potential followers who you are, what you’re about, and what action you hope people will take after visiting your profile.
Your Instagram bio should include:
* A clear description of what you do
* Touches of your personality
* A call to action (shop, read more, contact us, etc.)
* Add a Linktree
Your in-bio link is your only clickable link on Instagram, so use it wisely. Some businesses include a standard link to their website, while others change it regularly to reflect recent posts. But if you want to make it easier on yourself, take advantage of https://linktr.ee which allows you to turn a single link into a catalog of links.