Smarty Social Media

Smarty Social Media We are a boutique, full-service social media agency specializing in health and technology marketing.
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Smarty Social Media is an award-winning social media marketing agency with a knack for navigating heavily regulated spaces. Our mission is to harness the power of social media to help our healthcare, medical device, and technology clients find creative solutions, grounded in data, to make connections that drive action. Though we specialize in health and technology, our expertise spans multiple ind

ustries, including nonprofit, education, and environmental. We leverage over a decade of social expertise to turn-key insights and analytics into creative, customizable, scalable services. It all starts with Smarty Intel, our approach to data-driven strategy rooted in a solid foundation of analytics, media intelligence, social listening audits, and audience insights to fuel a full suite of digital marketing services. Smarty Solutions leverages all of our in-house capabilities to flawlessly execute any social strategy, including social media management, content creation & production, influencer marketing, customer experience and community management, event marketing, and paid media. Our proprietary Social Academy program offers executives, teams, and healthcare providers customized social media marketing training via tools, educational workshops, social media toolkits, coaching, and 1:1 training from our team of expert strategists. If you’re ready to maximize the impact of your social, let’s connect!

09/03/2024

We are so excited to share that Smarty Social Media has earned a spot on the Inc. 5000 list of America’s Fastest-Growing Private Companies for a second time, ranked at #2514 overall with an impressive 206% growth! 🚀 In California, we’re proud to be ranked #363, and in the Advertising & Marketing sector, we secured the #234 spot. Locally, in the city of Orange, we’re honored to be ranked #139. We’re beyond grateful for our talented team, innovative clients, and the vibrant community that fuels our growth. Here’s to pushing boundaries and making an even bigger impact next year!

08/29/2024

Ever wonder what it’s like to walk in your coworker’s shoes? 👠👞 We asked our team who they'd trade jobs with for a day—wait until you hear their picks!

What team would you want to join for a day?

What is  ? ✨Our philosophy is simple but powerful—Head, Heart, and Soul.💡 HEAD represents Fearless Ownership. We lead wi...
08/20/2024

What is ? ✨

Our philosophy is simple but powerful—Head, Heart, and Soul.

💡 HEAD represents Fearless Ownership. We lead with excellence, own every step, and focus on solutions–not problems. We do what’s right over what’s easy.

💛 HEART stands for Boundless Connection. Collaboration is our pulse. We embrace diverse perspectives from our team, clients, and partners to create something extraordinary.

⭐️ SOUL is all about Intentional Creation. With empathy and respect, we bring innovation to life, giving important ideas a voice with purpose and creativity.

At the heart of our work is the belief that values drive impact, and every interaction embodies the Smarty Way.

08/19/2024

Our Client Service team is the face of Smarty Social Media, dedicated to building meaningful connections with our clients and delivering exceptional service. As our Director of Client Service, Michelle Prieve, emphasizes, excellence is a core value that drives everything we do. From outstanding communication to fostering strong relationships, excellence is the foundation of our team’s approach. 🌟

Let's give a big round of applause to Anita Schallberger, our 2024 Q2 Smarty Hero! 🏆Anita is the epitome of fearless lea...
08/15/2024

Let's give a big round of applause to Anita Schallberger, our 2024 Q2 Smarty Hero! 🏆

Anita is the epitome of fearless leadership at Smarty. She brings fresh ideas to the table and encourages her team and clients to think differently. She also manages her clients’ accounts effortlessly, earning their confidence in our work as a company. She mentors her team, fostering creativity and collaboration while consistently choosing what is right over what is easy. Anita's dedication, innovative approach, and positive energy makes us so proud to have her on our team! ❤️

Smarty Intel houses all things strategy and insights! ✨ Get to know our strategy team and the work they’ve been doing:👥 ...
08/07/2024

Smarty Intel houses all things strategy and insights! ✨ Get to know our strategy team and the work they’ve been doing:

👥 Smarty’s strategy team is made up of five “smart” team members: Jami (CEO/Founder), Ryan (Strategy Director), Helen (Marketing Manager), Blake (Media and Analytics Coordinator), and Sophie (Strategy Coordinator). Together, they conquer all that comes their way!

💻 There are 10 different Smarty Intel services the team executes, all built on a solid foundation of research, data and insights.

🧠 Along with developing multiple types of strategies for our clients, this team also leads marketing for the agency, quarterly content planning, playbook development, special projects, reporting, and the Social Academy.

☑️ The strategy team has completed 20 strategy projects in the first half of the year!!

Our strategy team is essential to our agency, working behind-the-scenes with intelligence, research, and teamwork to develop unique custom-built strategies and tailored solutions that meet our clients' specific needs to drive their success.

07/26/2024

At Smarty, we know good social starts with a good strategy. Jami, our CEO, believes in the importance of evolving our clients’ strategies to be flexible with their business goals and the ever-changing social landscape. 📱

Send us a message to learn more about how Smarty can build a custom strategy to optimize your social. ✉️

Curious what’s new with Instagram? Keep reading to find out ⬇️Instagram Chief Adam Mosseri emphasizes that creators shou...
07/19/2024

Curious what’s new with Instagram? Keep reading to find out ⬇️

Instagram Chief Adam Mosseri emphasizes that creators should focus on making their content more shareworthy, as the platform's algorithm now prioritizes posts that inspire users to share via the "Send" feature in DMs. This shift comes as more engagement is happening in direct messages rather than in feed posts, and Instagram is highlighting this change with the new sends display counts rolling out to more users.

To create content that drives shares, Mosseri advises sparking positive, high-dominance emotions such as inspiration and admiration, which align with Meta's broader shift towards promoting positive user experiences. By focusing on uplifting, interesting, and humorous content, creators can enhance their reach on Instagram.

Stay tuned for more updates on the latest news on social platforms! 📲

07/17/2024

Today is World Emoji Day! 🌟✨ From adorning our captions to reacting to Slack messages, emojis play a pretty big role here at Smarty. Which emoji do you think best describes Smarty?

TikTok has new controls on how they run their ads. 💸The app has introduced new restrictions on ads targeted at teens. Th...
07/12/2024

TikTok has new controls on how they run their ads. 💸

The app has introduced new restrictions on ads targeted at teens. This update limits advertisers to broad targeting categories such as location, language, and device-related information. These measures aim to prevent the exploitation of teen user data. With around 25% of TikTok users being under 20, this change could significantly impact ad campaigns targeting younger users.

TikTok has also implemented new AI disclosure requirements for ads. Advertisers must now self-disclose AI-generated ads, which will be labeled with an “AIGC” label for transparency. This includes AI avatars and virtual influencers, which must be flagged to ensure users’ knowledge that they are engaging with digital personas.

Follow for more updates on the social landscape! 👀

We have two new faces we’re excited to welcome to the Smarty team! 👏 Koral Newman and Sofie Antonius are joining our Sma...
06/26/2024

We have two new faces we’re excited to welcome to the Smarty team! 👏 Koral Newman and Sofie Antonius are joining our Smarty Intern Academy for the summer. Koral, our Client Services Intern, is an incoming senior at Chapman University majoring in Business Administration with an emphasis in marketing and finance. Sofie, our Content and CX Intern, is an incoming sophomore at Santa Clara University majoring in English. Fun facts about our interns: Koral loves to scuba dive, and Sofie loves to water ski! 🤿🌊

Leave a warm welcome for our summer interns in the comments! ⬇️

06/20/2024

At Smarty, we believe your comfort zone is the barrier to innovation. Our team is our strongest asset, and together, we drive the most impactful changes. Our leadership at Smarty inspires us to challenge each other to step beyond our comfort zones so we’re uninhibited from innovating together. 🌟

06/12/2024

Tracking your performance on social is a critical first step to refining your strategy. But are you looking at these metrics? ⬇️

📈 Industry benchmarks are essential because performance metrics are not “one size fits all.”

✉️ Shares and reach are underrated metrics; they can indicate whether your posts are making their way to a new audience AND if the content is resonating.

🧠 Audience sentiment can reveal any thoughts, opinions, or concerns about your brand or overarching industry.

👁️ Watch time and completion rate can indicate whether your video was truly impactful. If your audience is only watching the first few seconds, it may be time to re-evaluate your approach.

Need help identifying your key metrics? Send us a DM.

Interested to learn how Smarty’s customer experience team turns social media crises into success stories? 🧐Swipe through...
06/10/2024

Interested to learn how Smarty’s customer experience team turns social media crises into success stories? 🧐Swipe through to get a glimpse into how they lead with intelligence, integrity, and insights.

Our very own CX team empowers brands to make informed decisions and shape effective communication strategies during global conflicts and crises. They leverage social intelligence, customer experience insights, and media intelligence to deliver a unique and impactful approach. To read our full blog post on this topic, check out the link in our bio.

Unveil the expertise of our brilliant client services team in these account proof points! ⭐️🖥️ Our client services team ...
06/06/2024

Unveil the expertise of our brilliant client services team in these account proof points! ⭐️

🖥️ Our client services team has onboarded five new clients this quarter: Arkestro, Elevai, Kiora Pharmaceuticals, PatientFi, and iTero.
📄 Between fifteen active clients and five being onboarded, our team has signed 51 statements of work this quarter. These statements could include a multitude of projects, including content development, content capture shoots, paid media, and more.
👥There are five amazing members of our client services team: Michelle (Director of Client Services), Anita (Account Director: Influencer), Kelly (Account Director), Cristina (Senior Account Manager), and Leslie (Account Coordinator).

Our client services team is a powerhouse of talent and dedication. They effortlessly juggle numerous projects, always staying ahead of the curve. Their top-notch communication keeps our clients informed and our internal teams connected. We're beyond proud of their talent and dedication! ❤️

We’re so proud to announce our Q1 Smarty Hero is… Blake Bradley!🎉 Blake’s journey this past year has been nothing short ...
05/31/2024

We’re so proud to announce our Q1 Smarty Hero is… Blake Bradley!🎉

Blake’s journey this past year has been nothing short of inspiring, as he faced unexpected challenges and projects that have come his way, which he conquered with fearlessness, professionalism, and determination. We applaud Blake for stepping up to the plate in every facet of work and continuously impressing our team and our clients.

This recognition is well-deserved, and we can't wait to see your success continue to grow. Congratulations, Blake!❤️

How are you reaching new outcomes this year?At Smarty, we’re embracing Joe Dispenza’s philosophy by breaking old pattern...
05/22/2024

How are you reaching new outcomes this year?

At Smarty, we’re embracing Joe Dispenza’s philosophy by breaking old patterns and pushing beyond our limits to achieve unprecedented success and unlock more creativity. Together, we can redefine norms and soar to new heights!

Introducing our new client, Arkestro!Smarty specializes in working with organizations on the cutting edge of technology....
05/20/2024

Introducing our new client, Arkestro!

Smarty specializes in working with organizations on the cutting edge of technology. That’s why we are so excited to be working with their talented team, optimizing their site SEO to amplify their innovative AI and Predictive Procurement solutions. Exciting things to come!

There’s more to a social strategy than meets the eye…Our team is working behind the scenes to deliver a data-driven and ...
05/16/2024

There’s more to a social strategy than meets the eye…

Our team is working behind the scenes to deliver a data-driven and research-backed plan of action, tailored to your brand’s unique needs.

Want to learn more about how it works? Send us a DM!

Witness the magic of our content team in these content proof points! ✨🎨Our content team has crafted 398 pieces of captiv...
05/13/2024

Witness the magic of our content team in these content proof points! ✨

🎨Our content team has crafted 398 pieces of captivating content for our clients. From statics, reels, stories, and more, they have worked hard to create unique and personalized assets.
📁Between 15 clients, our content team has 34 projects in the works right now. Our projects range from batches of assets to SEO strategies, and we are excited to keep adding more this year.
👥Meet the fabulous ladies who make up our content team. Our fearless Content Team Director, Kellie, Senior Content Producer, Paige, Content Producers, Kim and Morgan, and Content Coordinators, Emily A. and Emily O.

Turning ideas into action, our Content Team is the heart behind every client success story. Crafting countless projects with hard work and dedication, they’ve woven a medley of assets to elevate your brand's narrative.

05/10/2024

The moms on the Smarty team work hard… but how well do their kids know what they do? 🤔 The Smarty moms asked their kids the impossible question: “What does your mom do for work?” Watch to see what they guessed! ▶️

Happy  ! 🐶🐱 Meet Smarty's adorable furry team members spreading "Good Vibes Only" at our HQ in Santa Ana and even joinin...
04/11/2024

Happy ! 🐶🐱 Meet Smarty's adorable furry team members spreading "Good Vibes Only" at our HQ in Santa Ana and even joining our Zoom calls. 👋 We adore these pets who light up Smarty's world! 💡

04/09/2024

Let’s go behind the scenes with Michelle Prieve, our Director of Client Services at Smarty! 🎬 Whether you’ve seen her in Zoom meetings, at industry events, in the Smarty office, or right here on your Facebook feed, Michelle does it all! From staying caffeinated to connecting with clients, see what a day in her life looks like. ☕️🌟

Today, we honor World Health Day. The theme for World Health Day 2024, "My health, my right," aims to advocate for unive...
04/07/2024

Today, we honor World Health Day. The theme for World Health Day 2024, "My health, my right," aims to advocate for universal access to quality health services, clean air and water, nutrition, good housing and working conditions, environmental standards, and freedom from discrimination.

At Smarty, our mission is to use the power of social media to connect life-changing health and technology innovations with the people who need them, and we’re honored to work with clients who create positive transformation. We believe that your health is your right, and we strive to create that connection through our work. ❤️

2024 has been off to a busy but amazing start! Here’s a little recap of Q1:📸 Smarties have been on the ground for  ,  , ...
04/04/2024

2024 has been off to a busy but amazing start! Here’s a little recap of Q1:

📸 Smarties have been on the ground for , , and
🎙️ Recorded a podcast!
🤗 Came together to give back to the community and spend quality time together

A lot has been happening around here and we are excited to keep this momentum going into Q2 and beyond! 🚀

03/28/2024

Oh, how WE love being a woman-owned business! 🥰

We’re proud today and everyday to be a woman-owned business, especially during Women’s History Month. We're all about women empowerment, lifting each other up, and smashing stereotypes one success story at a time. Here's to the unstoppable force of female entrepreneurs making waves and changing the game.💃❤️

Smarty’s third core value is all about the soul, which for us, means intentional creation.🎨❤️ When we say we lead with s...
03/27/2024

Smarty’s third core value is all about the soul, which for us, means intentional creation.🎨❤️

When we say we lead with soul, it means we approach all situations with love and respect, we are passionate about what we create, and we embody a spirit of generosity. We let compassion guide our intentions, words, and actions, all while having fun and truly enjoying our work.

And finally, we lead with good vibes only!✌🏻

New client announcement! 📣 Smarty has been named one of the global social media partners for iTero Intraoral Scanner.🦷He...
03/21/2024

New client announcement! 📣 Smarty has been named one of the global social media partners for iTero Intraoral Scanner.🦷

Here’s how we are working with our global client:

☑️ Global social media strategy
☑️ Organic and paid content creation
☑️ Customer experience support
☑️ Social analytics

Swipe ➡️ to see how we’re integrating technology innovation and inspiration to showcase their groundbreaking advancements in the dental field. ✨

03/15/2024

Last week, Smarty and Signature Kitchen Suite took on KBIS 2024! 🌟 At the event, we had the opportunity to capture a whole library of content, create and publish posts in real time, and interview some designers and smart home enthusiasts about why they choose Signature Kitchen Suite products.

Thank you to Signature Kitchen Suite for inviting us to take part in this exciting conference. 📸🍽️

Address

135 S. Lemon Street , Suite A
Orange, CA
92866

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