Smarty Social Media

Smarty Social Media We are a boutique, full-service social media agency specializing in health and technology marketing.

Smarty Social Media is an award-winning social media marketing agency with a knack for navigating heavily regulated spaces. Our mission is to harness the power of social media to help our healthcare, medical device, and technology clients find creative solutions, grounded in data, to make connections that drive action. Though we specialize in health and technology, our expertise spans multiple ind

ustries, including nonprofit, education, and environmental. We leverage over a decade of social expertise to turn-key insights and analytics into creative, customizable, scalable services. It all starts with Smarty Intel, our approach to data-driven strategy rooted in a solid foundation of analytics, media intelligence, social listening audits, and audience insights to fuel a full suite of digital marketing services. Smarty Solutions leverages all of our in-house capabilities to flawlessly execute any social strategy, including social media management, content creation & production, influencer marketing, customer experience and community management, event marketing, and paid media. Our proprietary Social Academy program offers executives, teams, and healthcare providers customized social media marketing training via tools, educational workshops, social media toolkits, coaching, and 1:1 training from our team of expert strategists. If you’re ready to maximize the impact of your social, let’s connect!

01/22/2025

Watching the events over the last week unfold has been heartbreaking to witness. While our agency is based in Orange County, so many Smarties and their loved ones have roots in Los Angeles.

Last weekend, our OC team rallied to collect essentials for families who lost their homes and the fearless firefighters protecting the city we love. Thanks to our incredible community, we donated around 100 care packages of hygiene products, blankets, clothing, dog food, and more to Baby2Baby , Big Sunday, and Wags and Walks. We also delivered 50 care kits to Moss Venice for first responders across LA. ❤️

From the bottom of our hearts, thank you to our Smarty community. Your love, support, and compassion made a true impact.

For anyone still looking for ways to support, there are so many organizations still seeking volunteers and donations. Find a few below:

🐶 Pasadena Humane: Pasadena Humane
🍽️ World Central Kitchen: World Central Kitchen
🏥 Red Cross of Los Angeles: American Red Cross Los Angeles Region

01/21/2025

Meta’s AI bots are stirring up controversy across social media! From buggy profiles to low engagement and heated debates, these Meta updates are raising questions: Are AI bots the future of social platforms—or a step in the wrong direction? 🤔

At Smarty, we work hard to stay on top of trends like this to bring you the latest social updates and keep our clients ahead of the curve.

Keep watching and drop your thoughts in the comments! ⬇️

OC FRIENDS: LET’S SUPPORT OUR NEIGHBORS IN LA IMPACTED BY THE WILDFIRES | DONATIONS NEEDED!Our hearts and prayers are wi...
01/11/2025

OC FRIENDS: LET’S SUPPORT OUR NEIGHBORS IN LA IMPACTED BY THE WILDFIRES | DONATIONS NEEDED!

Our hearts and prayers are with everyone in LA 🫶The ongoing fires have impacted so many and it’s NOT over, our neighbors need our help! We’ll be collecting donations at our office for the next few days, swipe to see the types of items we’re collecting. EVERY LITTLE BIT HELPS - PLEASE SHARE!

You can also support by checking out this list of other ways you can help some of our Smarty friends and family who have lost their homes: https://docs.google.com/spreadsheets/d/145UfYYYsKWwfOCn7OyrxAPg3Yu90IdCA-g1n9emZBSs/edit?usp=sharing

Drop off times:
Sunday, January 12: 12-4 PM
Monday, January 13: 9 AM - 6 PM

📍Smarty Social | Social Space
135 S. Lemon St., Suite C
Orange, CA 92866

Items we’re collecting:�-Blankets / Pillows / Sleeping Bags / Tarps�-New or gently used: Jackets / Scarves / Beanies
-Flashlights / Batteries / Power Banks / Phone Chargers / Face Masks
-New Socks/ Underwear
-Air purifiers / Generators
-Non-perishable Food Items / Snacks / Bottled Water
-Energy Drinks / Electrolytes / Protein Bars
-Pet Food / Supplies
-Personal Hygiene Items
-Baby Supplies: Diapers & baby wipes / Baby Formula & Food
-Children: Small Toys / Comfort Items
-Gift Cards from Major Retailers: Restaurants, retail, gas, groceries, clothing stores, etc.

Smarty’s 2024: By the Numbers 📈Last year, we’ve achieved milestones, celebrated wins, and had a blast doing it all! From...
01/07/2025

Smarty’s 2024: By the Numbers 📈

Last year, we’ve achieved milestones, celebrated wins, and had a blast doing it all! From launching exciting campaigns and earning awards to expanding our team and creating thousands of pieces of content, it’s been a busy year! We also grew stronger as a team, welcoming new Smarties, crushing fitness challenges, and giving back to the community.

👉 Keep scrolling to see how we made 2024 unforgettable—let's just say, we’re not slowing down anytime soon!

12/30/2024

Growth: Smarty’s 2024 word of the year. Our goals weren’t only to grow as a company, but to grow as individuals. As we all took on new challenges, gained new skills, adapted to change, and got outside of our comfort zone, each person on the Smarty team took the meaning of “growth” to a new level. Cheers to closing out an amazing year and jumping right into a new one–we can’t wait to see what 2025 will bring!

12/17/2024

The Smarty team was busy in November! From LA to Chicago, these Smarties were busy on-site with our clients. Stay tuned to see what else we’re up to in December. 👀

What’s new in social this week? Read below ⬇️ to learn all about it. 👀 ✨ PINTEREST’S PREDICTS: Pinterest's Predicts 2025...
12/16/2024

What’s new in social this week? Read below ⬇️ to learn all about it. 👀

✨ PINTEREST’S PREDICTS: Pinterest's Predicts 2025 highlights 20 upcoming trends based on user engagement, such as "Fisherman Aesthetic" and "Castlecore." From December 9–13, Pinterest offered exclusive product drops tied to these trends. With a strong prediction track record, it’s a useful resource for marketers. See what else Pinterest is predicting for 2025 at https://www.socialmediatoday.com/news/pinterest-publishes-trend-predictions-for-2025/734765/

🤳 THREADS CREATORS: Meta has launched a "Threads for Creators" hub with basic tips and guides for building a presence on Threads. While most advice is general, it includes insights on posting frequency based on internal data. The hub is aimed at helping new users get started and stay updated on Threads features. Read up on Threads’ Creators program at https://www.socialmediatoday.com/news/meta-launches-threads-creators-hub/734509/

💻 AI DATA: Meta and X are investing heavily in AI, with Meta planning a $10 billion data center in Louisiana and exploring nuclear energy to support AI workloads. Meanwhile, Elon Musk's xAI is expanding its "Colossus" supercluster, leveraging over 100,000 GPUs for AI advancements. Both aim to lead in the AI race, driving innovation and U.S.-based job growth. Learn about what else is new in Meta and X’s AI data centers at https://www.socialmediatoday.com/news/meta-and-x-announce-ai-data-center-expansions/734776/

12/04/2024

This holiday season, Smarty is proud to partner with Pathways of Hope to support their mission of eliminating homelessness and hunger in our community. The items we collect will support Pathways of Hope's Holiday Community Program, helping over 500 families and 1,200 children in the Fullerton School District.

Join us in giving back this holiday season in any way you can—whether it’s donating, volunteering, or spreading awareness. Together, we can make a meaningful impact! 💙

You can support Pathways of Hope directly by ordering from their Amazon wishlist at https://www.amazon.com/hz/wishlist/ls/34L58E20TS9ND/ref=nav_wishlist_lists_1

11/28/2024

Happy Thanksgiving from all of us at Smarty Social! 🧡 Today, we’re taking a moment to reflect on everything we’re grateful for: the power of social media to connect us to people, stories, and communities around the world; our amazing clients whose trust and collaboration inspire us every day; and our incredible Smarty team, a group of talented, driven individuals who bring creativity, kindness, and passion to everything we do.

Here’s to our clients, our team, and the incredible opportunities ahead. We’re so thankful for the chance to grow, create, and collaborate with all of you. Wishing you a joyful and memorable Thanksgiving! ✨

11/20/2024

Our CX team is spread out across the country, but that doesn’t stop them from coming together every day to provide the best service for our clients and their customers. 💗 Whether they’re working remotely or in person, collaboration and connection are at the heart of everything they do. Here’s a glimpse into the dynamic world of our CX team, thriving in different roles AND different locations. 🗺️

Swipe to stay up to date! 📲 From TikTok’s latest post-Christmas marketing guide and Instagram’s new boosting options to ...
11/14/2024

Swipe to stay up to date! 📲 From TikTok’s latest post-Christmas marketing guide and Instagram’s new boosting options to 2025 LinkedIn predictions—stay on top of the social media scene!

📈 Read about TikTok’s post-Christmas marketing guide at https://www.socialmediatoday.com/news/tiktok-publishes-new-guide-to-post-christmas-marketing/732188/

💰 Learn more about Instagram’s newest boosting options at https://www.socialmediatoday.com/news/instagram-expands-post-boosting-include-more-post-types/732353/

📊 Check out the 2025 LinkedIn predictions at https://www.socialmediatoday.com/news/26-predictions-social-media-marketing-2025/731576/

Swipe to get your holiday ad strategy on point. ➡️ As Black Friday and Cyber Monday approach, competition is fierce, and...
11/13/2024

Swipe to get your holiday ad strategy on point. ➡️ As Black Friday and Cyber Monday approach, competition is fierce, and ad costs are on the rise. From compelling promotions to smart retargeting, see how you can make the most of this season’s unique opportunities.

Not sure where to start? Follow us for more expert tips to boost your social strategy! 🎉

11/11/2024

This is the career advice that’s helped some of our tenured Smarty leaders get to where they are today. 💭 What’s the best career advice you’ve received? Leave a comment!

Threads new high active user count, TikTok Academy enhancements, and Instagram’s latest reel updates. Swipe to see what’...
11/08/2024

Threads new high active user count, TikTok Academy enhancements, and Instagram’s latest reel updates. Swipe to see what’s happening this week on social media! ➡️

👥 Learn more about Threads active user count at https://techcrunch.com/2024/11/03/threads-now-has-275m-monthly-active-users/

🤳🏻 Explore TikTok Academy’s newest features at https://www.socialmediatoday.com/news/tiktok-launches-updated-tiktok-academy-marketing-education-platform/731684/

👀 See Instagram’s latest updates at https://techcrunch.com/2024/10/27/instagram-is-lowering-video-quality-for-unpopular-videos/

11/01/2024

October kept us on our toes! From on-site content shoots to face-to-face planning meetings with some of our amazing clients, we spent the month in the thick of it, bringing ideas from concept to reality. As a hands-on agency, we believe in showing up—whether it’s on set, at strategy sessions, or supporting our clients at major events. This month, we were honored to be part of AdWeek, connecting with industry leaders and discovering new ways to elevate brands. Attending sessions on everything from data-driven storytelling to AI in marketing and connecting with thought leaders, we’re bringing fresh insights back to the table to benefit each of our clients.

We're wrapping up the month filled with inspiring moments, and we are grateful for the incredible partnerships that fuel our creativity. Here’s to what’s next and to creating even more unforgettable memories, one location at a time!

Get the inside scoop! Forbes top creators of 2024, polls on YouTube Shorts, and L’Oreal’s Pinterest strategy are in the ...
11/01/2024

Get the inside scoop! Forbes top creators of 2024, polls on YouTube Shorts, and L’Oreal’s Pinterest strategy are in the news. 🗞️ Swipe to see what’s up!

Happy Halloween from Smarty Social Media! Swipe through to read about some of our team’s "social scaries". 👻All jokes as...
10/31/2024

Happy Halloween from Smarty Social Media! Swipe through to read about some of our team’s "social scaries". 👻

All jokes aside, with fearlessness as one of our core values here at Smarty, we face our challenges head-on and tackle every obstacle with confidence… even the scary ones!

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135 S. Lemon Street , Suite A
Orange, CA
92866

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