SD EYES

SD EYES Providing quality eyewear for ECP’s through its brands Rip Curl,
C-Zone, Hackett Eyewear, and Pepe Jeans.

In 1982, SD EYES was created out of a need for quality eyewear and the promise of excellent customer service. Through the work of our top-quality customer service team and offering one-of-a-kind frames based on customer feedback, SD EYES has grown into an industry leader in the market segment. We believe between our nine in house collections and our licensed brands that we offer some of the most q

uality value products in the optical industry. We are always listening to our customers and watching for trends in the market to provide the best frames for customers of all ages, backgrounds, and lifestyles.

02/05/2025

Join us at Vision Expo East in two weeks!

Visit our booth P1015 for the latest styles from Hackett Eyewear, Rip Curl, Pepe Jeans, and SD EYES Collections.

See you in Orlando!

View our Exhibitor Details at https://east.visionexpo.com/en-us/expo-hall/exhibitor-list/exhibitor-details.mondottica%20%20sd%20eyes.org-3c48e77f-c15d-4da5-8d98-d97f005e92e3.html #/

01/28/2025

Stop by booth P1015 at VEE in Orlando to check out the latest from SD EYES and Mondottica USA!

Who’s excited for Vision Expo in Orlando???☀️🌴WE ARE!

Let us know you’ll be there and come see our Mondottica/SD EYES booth with an extensive brand portfolio to choose from. Our team can’t wait to meet you! 😎

01/15/2025

SD EYES is now a U.S. distributor for Hackett Eyewear, serving Independent ECPs.

The Hackett Eyewear collection embodies the brand’s spirit in merging vintage-inspired fashions of the past with a constant focus on the latest materials and construction to create eyewear with Hackett’s signature fit, feel, and finish.

View the Hackett Eyewear Collection at https://sdeyewear.com/hackett/

01/08/2025

We are excited to announce that Mondottica USA and SD EYES are coming together to better serve the eyewear industry. This new chapter allows us to combine our strengths and deliver more support and service to ECPs nationwide. Here is to being "Better Together"

Learn more about this at https://www.visionmonday.com/business/article/mondottica-makes-initial-investment-to-acquire-sd-eyes/?uid=8DFF94A421BA54F553D3F31C31F97220

12/24/2024

Happy Holidays from SD EYES!

12/23/2024

The 2025 SD EYES Catalog is now available!
Explore the latest trending styles, shapes, and colors for 2025.
Check out the Catalog at https://sdeyewear.com/sd-eyes-2025-full-line/

12/13/2024

The newest Café Boutique style, the CB1096, features a soft cat eye shape and line detailing that extends from the upper front to the temples.

Available in Chestnut/Black (pictured), Blush/Burgundy, and Evergreen/Silver.

Take a closer look at the CB1096 here: https://sdeyewear.com/product/cb1096/

11/28/2024

Happy Thanksgiving from all of us at SD EYES!

11/15/2024

The R5122 is the latest addition to the NRG Collection. R5122 is a women's modified oval acetate frame with metal diamond rivets on the front and temples. Available in Teal Marble, Pink Marble, and Purple Marble.

Check out the R5122 here: https://sdeyewear.com/product/r5122/

11/08/2024

C-Zone R2379 is a unisex hexagonal stainless steel frame with contrasting colors and subtle stripe accents on the front.

View the R2379 at https://sdeyewear.com/product/r2379/

11/05/2024

Rip Curl RC2075 was featured in the latest issue of 20/20 Magazine.
RC2075 is a women's upswept colored tortoise style made with bio-acetate.

View the RC2075 at https://sdeyewear.com/product/rc2075/

Optical Finds.

From left: RIP CURL 2075 from SD EYES; SPX 2964 from Silhouette Eyewear

See more: https://tinyurl.com/3xhukm7u

10/30/2024

C-Zone R5228 is a unisex acetate style with a vibrant pop of color along the browline and temples. It is available in Grey/Orange, Brown/Red, Black/Blue, and Dark Brown/Light Grey.

Take a closer look at the R5228 here: https://sdeyewear.com/product/r5228/

10/24/2024

The C-Zone Autumn/Winter 2025 Collection offers the latest eyewear trends with fresh colors, bold shapes, and eye-catching designs. From stainless steel styles to bio-acetates and acetates, the R-Series features something for every frame wearer.

View the latest C-Zone Catalog at https://sdeyewear.com/c-zone-2024-rnz-series/

10/14/2024

Rip Curl introduces Nylo, an eco-friendly frame material made in France from 100% recycled fishing nets. These nets have a lifespan of only 3-6 months and are now being repurposed rather than discarded. New sun styles Moonlight and Zuma are made with Nylo.

View Moonlight and Zuma at https://sdeyewear.com/rip-curl-sun/

10/09/2024

C-Zone N2360 is featured in the latest issue of 20/20 Magazine

View the N2360 at https://sdeyewear.com/product/n2360/

Sweet Selections.

From left: C-ZONE N2360 from SD EYES; WOOP WOOP from OGI EYEWEAR

See more: https://tinyurl.com/7am4pn36

09/23/2024

Thank you to everyone who stopped by our booth at Vision Expo West!

If you missed us, explore the latest styles from Pepe Jeans, Rip Curl, C-Zone, and SD EYES at https://sdeyewear.com/

09/19/2024

We are live at Vision Expo West!

Visit us at booth P16039 for an exclusive look at the new C-Zone collection and check out the latest styles from Pepe Jeans, Rip Curl, and SD EYES.

Stop by and say hello!

09/13/2024

The C-Zone eyewear collection expands with 30 new styles. The new frames feature trending colors, bold shapes, and eye-catching patterns.

Don't miss your chance to view them at Vision Expo West, booth P16039.

See you soon!

Address

155 Corporate Drive
Oneonta, NY
13820

Telephone

800-962-3200

Website

https://linktr.ee/sdeyewear

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Videos

The Hackett Eyewear Collection blends refined British style with modern sophistication. It combines vintage inspired designs with the latest materials and construction to create eyewear with Hackett's signature fit, feel, and finish. The Hackett Eyewear Collection is available at www.sdeyewear.com

Pepe Jeans Optical styles include a polarized magnetic clip-on, offering the flexibility of two distinct looks with just one frame. The Pepe Jeans Optical Collection is available at www.sdeyewear.com

The Pepe Jeans Optical Collection blends style and functionality. The Collection offers a diverse selection of fashionable frames for men and women. Each frame comes with a polarized magnetic clip-on. The Pepe Jeans Optical Collection is available at www.sdeyewear.com

The Pepe Jeans Spring/Summer 23' Clothing Collection draws inspiration from the warm and earthy tones of the desert. The color palette includes shades of sandy beiges, burnt oranges, and deep reds. Pepe Jeans' recent shoot in Marrakech showcased the brand's new clothing collection and featured the latest eyewear collection styles. Join the brand's bohemian-chic lifestyle and immerse yourself in the captivating world of fashion and adventure. Browse our current Pepe Jeans eyewear collection here: https://sdeyewear.com/pepe-jeans/

New styles for the Pepe Jeans optical collection include polarized magnetic clip-ons. The full Pepe Jeans collection is available on www.sdeyewear.com

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Our Story

SD EYES was founded in 1982 on the promise of service and value designed to meet the needs of every American wearing frames. Over the past 35 years, our purpose has been to disrupt the belief that good design, quality materials and customer service must all come at a premium.