10/15/2025
PEOPLE OF THE FARM ARE MORE IMPORTANT THAN THE FARM...AREN'T THEY?!
I love cattle and livestock conferences — both the educational sessions and the “hall talk,” if you will. Often, they serve as reunions for past college friends and peers in the livestock industry, as well as vacations for busy ranchers who generally don’t have a lot of time for standard island getaways.
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Anecdotally, though, it seems most conference attendees these days are Baby Boomers or Generation X (those born, collectively, between 1946 and 1980).
And while they may represent an outsized share of the attendees, it's likely there is a younger generation from the family farm or ranch at home keeping things going.
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This has always intrigued me and forced me to ask: When does the generation taking over the ranch earn the chance to gain knowledge at a conference like CattleCon or a state livestock association convention? Undoubtedly, these younger producers will be making all the decisions in 10 to 20 years, but what kind of industry knowledge are they equipped with to do so? Would they not also benefit from hearing market insights from CattleFax executives and animal health breakthroughs from animal science researchers?
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This serves as a prime example of the need for social and economic ranch sustainability efforts. On my social media platforms and in other articles, you’ll often see me discussing environmental sustainability on the ranch through rotational grazing, water management, and soil health.
But the social and economic pillars — the people side of sustainability — can easily move down the priority list.
Read more in my monthly piece from AGDAILY 👇🏻
📷: Jon Rehg, Shutterstock