Wisconsin Souvenir Milkcaps

12/29/2025

Congrats to another recent incentive program winner! This is Elizabeth from Salvo’s Pizzeria in Merrill.

Elizabeth, thanks for your hard work!😎👏🏼

11/16/2025

Heres to another successful annual meeting!
We're so happy to have hosted our distributors and operators this Friday. We appreciate all your loyalty and support!
See ya next year! 🧀👋🏼🐮

06/11/2025

WSM boys supporting the Wisconsin State Fair golf outing as a hole sponsor!
⛳️🏌️‍♂️

03/10/2025

Thankful for another positive piece of promotion from the team FOX6 News Milwaukee on Real Milwaukee !

We are thrilled you all enjoy our milkcaps! 🤠🐮



Go take a look:

OnMilwaukee senior writer Molly Snyder breaks down why pull tabs are so popular

03/06/2025

Thank you to the folks Milwaukee Record for a cool little feature as their recent "Mandatory Milwaukee” 🤠

Some tavern activities come and go, while some become icons.

02/13/2025

Let’s learn about the VFW collector Milkcap pulltab!!🤗🇺🇸

This collector Milkcap was created to pay respect and to honor members of the VFW. They can be found across our great state across all types of retail locations, but specifically in numerous VFW posts.
WI Milkcaps works in a partnership with our manufacturer supplier to donate proceeds to the national VFW any time we have a series of VFW Milkcaps produced.

01/31/2025

Another employee incentive winner!! Congratulations! 🎉

12/11/2024

Congrats to our most recent winner of our employee incentive program, Daniel Sylvester from Delta Beer Lab in Madison, WI❕😁 Delta Beer Lab

11/06/2024

Cheers to another successful annual meeting! We’re so happy to have hosted our distributors and operators last Friday. Thanks to all who attended and a special thank you to .tab.cardboard.creations for his amazing artwork as gifts! 🦅🇺🇸

08/14/2024

Yet another year at the Wisconsin State Fair 2024!
Thank you to everyone who stopped by our booth inside the Exposition Center. We loved seeing you all. 🐮🧀🎡🐷
Until next year!

07/24/2024

Give a listen to a couple podcasts our company has been highlighted in recently. The first is an interesting episode on the broader history of milkcaps and some detail about Wally’s journey of founding WI Souvenir Milkcaps.
The second is an interview with Dayton that takes a deep dive into the history of and the contemporary operations of the Milkcap company. Thanks to Boozn Sam's for his interest and the opportunity to be featured. Check out his full archive of episodes of “Anyway, I’ll Drink to That”. 🍻😁

Spotify: https://podcasters.spotify.com/pod/show/iwilldrinktothat/episodes/33--Interview-with-Dayton-and-WI-Milk-Caps-e2mand5

Apple Podcast: https://podcasts.apple.com/us/podcast/33-interview-with-dayton-and-wi-milk-caps/id1728731261?i=1000663003705

As a follow up to episode 32, I sat down with Dayton, the CEO and president for WI Souvenir Milkcaps, which is the company that pioneered pull tabs in Wisconsin. Pull tabs is a widely accepted part of bar culture today. Dayton's grandfather started the company and faced legal pressure from the State...

07/03/2024