Facqt

05/31/2023

What is a progressive lead form and how does it improve conversion rates? Swipe right to learn all about it. 👉

05/30/2023

Looks like it’s time to optimize. 🐠

05/29/2023

Converting clicks into leads can be almost as difficult as generating those clicks. How do you best funnel traffic for your lead generation campaigns?

05/27/2023

Read our brand new blog to learn why MUD\WTR ’s TikTok ad is the perfect blend of best practices.



https://www.facqt.com/mudwtr-ad-review/

In our MUDWTR Ad Review, we're espresso-ing the reasons why this influencer ad from the brand works so well.

05/25/2023

Tell us your reaction to the update in the comments below, but only in GIFs!

📸 The Royal Family

05/24/2023

We’re so honored to have our founder, Gabe Harris’ insight on paid social featured in Econsultancy's Social Media Advertising Best Practice Guide, alongside some of the top professionals in the social media advertising industry. Swipe to see his tips! 👏🍻🎉

05/23/2023

TikTok released a few new updates to help marketers and advertisers boost their performance on the platform. One of which is a guide called Creative Codes that dives into 6 different tips on how to maximize results by improving ad creative. Here’s a summary! 📲

05/22/2023

Starting next year, it will be illegal for TikTok to have service in Montana.

05/16/2023

There are quite a few AI image production tools getting attention including creative.ai, designs.ai, ​​DeepArt.io, ​​MidJourney, and more.

05/12/2023

It’s on.

📸 John Wick

05/11/2023

Read our latest blog to see our review of Factor_'s TikTok ad. 📦

Watch our Factor Ad Review to discover how the brand is able to growth hack their paid social performance with this TikTok ad.

05/09/2023

Not all landing pages are the same. Comment down your answer below! ↓

05/09/2023

Keeping up with the latest trends is a special skill, change my mind.

📸 Guardians of the Galaxy

05/08/2023

Read our latest blog to learn exactly how The Plug can improve their TikTok ad.

This 12-second TikTok ad from The Plug isn't getting optimal performance on paid social. Watch The Plug Ad Review to discover why.

05/05/2023

Facebook Advertising is a very effective way to drive sales and reach your target audience. So by understanding the platform statistics, you can optimize your campaigns for maximum ROI. Here’s a few important metrics to keep in mind!

05/04/2023

Meta’s latest update taught us 2 things:

1️⃣ Businesses will no longer be allowed to host Shops that refer buyers to third-party websites. (They will support Shops that link to websites until April 24, 2024.)
2️⃣ Businesses will no longer be able to use product tagging or host a Shop on their Facebook/Instagram page. (This will take effect on August 10, 2023).

The goal is for customers to complete their purchase within the Facebook and Instagram apps with ease as Meta wants to make in-stream shopping more convenient.

In fact, having in-app checkout enabled for your Shop will lead to better performance, according to Meta. They said “Our tests show that campaigns using Shops ads outperformed website-only campaigns with a cost per action and return on ad spend improvement of 20% on average.”

Ultimately, these updates are supposed to make more people purchase in the apps as opposed to third-party websites.

📰 Meta for Business

05/03/2023

Our paid social journey, edition.

📸 The Metropolitan Museum of Art, New York

05/02/2023

Adding text to your video ad (whether in the form of a headline that calls out the benefit or subtitles for the whole video) will help improve your performance. Although it varies per social platform, a lot of people consume content without the sound. On Meta’s newsfeed, it’s over 80%. Therefore, text can help them understand exactly what they’re watching. 💬

📸 The Late Late Show with James Corden

05/02/2023

📲 Meta has seen a big jump in consumption and engagement with Reels and is seeing the sharing of this placement double over the past 6 months. The challenge for Meta now is getting their ad inventory to align with this consumption shift.

🤳 With Reels, the audience is watching more videos and longer videos, making static images more intrusive and less native to the impression. Meaning that advertisers who test longer form vertical videos can get ahead of the curve by delivering content that better fills Meta’s ad inventory void.

📰 Quartz

04/29/2023

Imperfect Foods is zero wasting no time with this TikTok ad. Check it out!

Discover what makes this TikTok ad so good and one thing the brand can do to make it perfect. Welcome to our Imperfect Foods Ad Review!

04/27/2023

Should you be using images 📸 or videos 🎥 for your ad campaigns on Meta? Swipe to learn the differences between the 2 and what your advertising strategy should be! ⇢

04/26/2023

J.J. Peterson says you can be authentic in every area of your life on social media except for one.

J.J. Peterson says you can be authentic in every area of your life on social media except for one.🎥 Watch the full video here: https://youtu.be/XYggxVhsMqU?...

04/25/2023

What makes a story interesting? J.J. Peterson explains why it all starts with your problem and how you can solve that problem for your audience. Then, he gives us great insight on the subject of authenticity on social media – where you should be authentic and where you shouldn't be. Plus, why you should start with empathy and move on to authority in order to be an authentic storyteller.

What makes a story interesting? J.J. Peterson explains why it all starts with your problem and how you can solve that problem for your audience. Then, he giv...

04/25/2023

How many links do you currently have displayed on your Instagram profile? 😌

04/25/2023

As of April 21st, Twitter accounts must do one of the following in order to continue advertising on the app:

👤 Subscribe to Twitter Blue ($8/month) – for individuals
💼 Subscribe to Twitter Verified Organizations ($1,000/month) – for business accounts

Comment down one emoji 😱 that best describes what you think of the news.

📰 Social Media Today

04/24/2023

J.J. Peterson talks to us about the 7 main elements of the StoryBrand Framework and how they should apply to your social media strategy. ↓

🦸‍♂️ Identify what the hero wants.
🤔 Identify the problem.
🧙‍♂️ The guide enters the story.
📝 The guide gives the hero a plan.
🏃‍♀️The hero is called to action.
😃 There are positive stakes.
😟 There are negative stakes.

J.J. Peterson talks to us about the 7 main elements of the StoryBrand Framework and how they should apply to your social media strategy. ↓🦸‍♂️ Identify what...

04/23/2023

Two ads from Etihad Airways have recently been criticized for greenwashing a.k.a. making misleading claims about their environmental credentials, according Forbes.

♻️ In one ad, the airline says they’re “taking a louder, bolder approach to sustainable aviation.”

👣 In another ad, they said they’d cut back on using single-use plastics and talked about flying with a “smaller footprint.”

✈️ What they failed to mention in their ads is their claims of sustainable aviation will most likely take years to decades to achieve.

❌ Both ads have since been banned in the UK by the Advertising Standards Authority.

How can you prevent your ads from being banned?

➜ Double check your creative as well as your copy to make sure the things you’re advertising are honest and accurate.

➜ Avoid making environmental claims unless they meet the standards set by accredited organizations. So you need to do your research beforehand to promote your product/service in ways that aren’t misleading.

04/22/2023

How often do you optimize your ads on paid social? 🤦 Tell us down in the comments below!👇

04/21/2023

Images 📸 Vs. Videos 🎥

Which one should you choose for your ad campaigns on Facebook and Instagram? We’re going to answer the question right here! Learn all about:

➤ The pros & cons of image ads
➤ The pros & cons of video ads
➤ Why CPMs are different for images and videos
➤ Why images are a safety net but videos anchor performance
➤ And, what your ultimate strategy should be!

Images 📸 vs. videos 🎥Which one should you choose for your ad campaigns on Facebook and Instagram? We’re going to answer the question right here! Learn all ...

04/20/2023

New on the blog is our review of Instacart’s influencer ad. Click here to discover why their video isn’t driving home results.

This influencer ad doesn't match the story the brand is trying to tell. Learn why in our Instacart Ad Review!