12/01/2025
Stop scrolling: Thereâs a new rule for your Reels visibility.
The update cycle never stops, but this one is crucial for small businesses: Instagram is doubling down on Search/SEO within Reels.
Your Reels need to be labeled clearly. You must use keywords in the on-screen text and description that truly describe the video (e.g., âWhidbey Island Painterâ or âSmall Business Strategy Tipâ).
The platform needs to know what youâre showing so it can share your story with the right customers. Time to be aesthetic and strategic!