New Canaan Advertiser

New Canaan Advertiser Your leader in New Canaan news, sports, business and community coverage since 1908. As an advertising medium there will be no better in the town. It always has.

Since 1908, the New Canaan Advertiser has been serving the residents and businesses of New Canaan, Conn., as a weekly forum for news, opinions and advertisements. In 2005, we launched NCAdvertiser.com, the first news and information site focusing entirely on New Canaan.

“We issue today the first number of The Advertiser, at present a small paper, which will be printed every Saturday morning and d

elivered to the homes of its readers,” read a note from founder and publisher John E. Hersam in the Saturday, July 25, 1908, edition. “The Advertiser will contain as much of the news in brief and items of interest so far as our limits will allow as may seem suitable for our modest plan. We mean to progress and not remain in the same old rut year in and year out and hope our readers will take to it kindly while yet in its infancy. In due time it is our intention to enlarge The Advertiser.”

With those words more than a centruy ago, John E. Hersam began a legacy those who publish the Advertiser strive to continue today. There have been changes: The paper is delivered Thursday, and no longer is type set by hand. It has a daily — often hourly — feel at NCAdvertiser.com, which updates regularly as news happens in and around New Canaan. But the mission remains the same. Put out a newspaper —and website — that contains news and items of interest, and an advertising medium bettered by none. The Advertiser has progressed, and worked to not get caught in the same rut year in and year out. There have been new looks, new voices and new approaches. Keeping with John E. Hersam’s motto, “Grow or Go,” and that first-day’s pledge to enlarge the Advertiser, the newspaper has expanded from single sheet to broad sheet, embraced new technology, including New Canaan’s first news and information website, and using social media such as Twitter and Facebook to quickly deliver the news to those who want — wherever they are. The business responsible for the New Canaan Advertiser has blossomed from a one-town, one-newspaper venture, first to Darien, then merging with the five-newspaper Acorn Press, and then, in 2007, acquiring another 11 newspapers, five shoppers and two printing plants. Yet through it all, the focus of the Advertiser has remained on the place of its birth — New Canaan. And so it shall remain. Great pride is taken in doing journalistic duty, while at the same time being involved in other aspects of community life. Community is what makes the Advertiser. It was born because a segment of the community was neglected. It grew as an inclusive publication. It matured as more issues developed, and more agencies and organizations sought to reach the public through its pages. It grows stronger as it serves as a hub of New Canaan, the spokes that reach the outer circle holding it steady, as it remains centered and keeps them on track. Much as a hub and a wheel are interdependent, so too are the newspaper and its community. If the community is no longer well-rounded, or worse, separated from its hub, it will wobble off track. If the hub loses center, the wheel around it will collapse. The Hersam family has been a constant, steering the Advertiser through good times and bad, and into new eras as publishing evolves. Each such change has allowed for the inclusion of more information, later news and more attractive presentation. The staff has remained more constant than at many media outlets, learning about the community, becoming part of it, often being embraced by it. It is up to journalists current and future to tend to the Advertiser, to do the sometimes unseen work that keeps it strong and focused on its task and its hometown. It’s often said around the newsroom that the newspaper belongs to its readers. It always will.

The highway was closed for more than three hours while troopers investigated the crash, police said.
11/11/2025

The highway was closed for more than three hours while troopers investigated the crash, police said.

Police body camera footage shows the arrests of the mom and aunt of a girl whose remains were found last month — a year...
11/11/2025

Police body camera footage shows the arrests of the mom and aunt of a girl whose remains were found last month — a year after officials believe she was killed.

Police body camera footage shows the arrests of the mom and aunt of a girl whose remains were found last month — a year after officials believe she was killed.

Police said the crash happened on Route 15 southbound in the area of Exit 36 in New Canaan.
11/11/2025

Police said the crash happened on Route 15 southbound in the area of Exit 36 in New Canaan.

New Canaan coach Lou Marinelli, who has led the Rams' football program since 1981, is out with an illness
11/08/2025

New Canaan coach Lou Marinelli, who has led the Rams' football program since 1981, is out with an illness

Michelle Troconis is serving a 14-and-a-half year prison term for conspiracy to commit murder after Jennifer Dulos, a mo...
11/07/2025

Michelle Troconis is serving a 14-and-a-half year prison term for conspiracy to commit murder after Jennifer Dulos, a mother of five, and the estranged wife of Fotis Dulos, went missing.

Clare Greisen was a GametimeCT First Team All-State selection as a sophomore.
11/07/2025

Clare Greisen was a GametimeCT First Team All-State selection as a sophomore.

Marinelli has coached at New Canaan since 1981, leading the Rams to 15 CIAC championships.
11/07/2025

Marinelli has coached at New Canaan since 1981, leading the Rams to 15 CIAC championships.

The charges in the warrants for the man's arrest all are felonies, police say.
11/06/2025

The charges in the warrants for the man's arrest all are felonies, police say.

According to unofficial results from the Secretary of the State's office Wednesday, Carlson received 4,082 votes in Tues...
11/05/2025

According to unofficial results from the Secretary of the State's office Wednesday, Carlson received 4,082 votes in Tuesday's election.

The case was tied to "Operation Nightingale," a massive federal investigation of nursing schools that allegedly were pro...
11/05/2025

The case was tied to "Operation Nightingale," a massive federal investigation of nursing schools that allegedly were providing fraudulent diplomas and transcripts.

New Canaan also defeated St. Joseph 2-0 during the regular season on Oct. 7.
11/05/2025

New Canaan also defeated St. Joseph 2-0 during the regular season on Oct. 7.

The commission met behind closed doors before the vote, and did not disclose what the investigation concerned.
11/04/2025

The commission met behind closed doors before the vote, and did not disclose what the investigation concerned.

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Since 1908, the New Canaan Advertiser has been serving the residents and businesses of New Canaan, Conn., as a weekly forum for news, opinions and advertisements. In 2005, we launched NCAdvertiser.com, the first news and information site focusing entirely on New Canaan. The New Canaan Advertiser is part of Hearst Connecticut Media Group. The largest local news operation in the state with more than 200 journalists, Hearst Connecticut Media Group is comprised of eight daily newspapers including the New Haven Register, Connecticut Post, Greenwich Time, Stamford Advocate and The Norwalk Hour, and 16 weekly newspapers including the Darien Times, Fairfield Citizen, Milford Mirror, The Greater New Milford Spectrum and Westport News. The Group manages 21 websites, including sites for all of its papers, as well as TowerDigitalAgency.com, CTHouseHunter.com and InGearCT.com.