SaaS Backwards Podcast

🚨 **"The Great Ignore" Is Here 🚨 The B2B SaaS game has completely shifted. Buyers are ghosting sales emails, dodging calls, and finding their own answers—without talking to your team. 🎯 Here’s what’s happening: Net-new meetings are down by 50%. Sales tools? Overused as spam cannons. MQLs? Too expensive and not worth it anymore. CROs, it’s time to pivot. The old playbooks won’t work in this new era of self-reliant buyers. 💡 Want to know what’s next? Watch now and see how you can re-engineer your strategy to stand out in the "Great Ignore."

Can we stop talking about Lead Gen?

"One meeting: ‘We’re moving beyond lead gen.’ Next meeting: ‘Where are the leads?’" Does this sound like your organization? Check out what Isabelle has to say in this clip about why the way we talk about “lead gen” is holding us back—and how it’s leading to the wrong conversations. She points out a common struggle: 👉 In one room, everyone agrees MQLs are outdated and it’s time to focus on business outcomes. 👉 In the next, those same people are laser-focused on lead counts to justify every move. This back-and-forth keeps us stuck. Marketing isn’t about leads—it’s about demand creation (building awareness and trust) and demand capture (being top-of-mind when buyers are ready). And here’s the kicker: buyers call the shots. Our role is to give them what they need so when they’re ready to act, they choose us. It’s time to stop letting outdated metrics dominate the conversation and start focusing on what really matters. What do you think? 💬 Drop your thoughts in the comments! How do you talk about demand creation and demand capture in your team?