01/03/2024
$33 Billion Dollars
A recent study reports Instagram will net $33.7 billion dollars in ad revenue in 2020. (Up from $28 billion in 2019.)
What’s this mean for you?
It means advertisers are spending billions on IG ads because they’re working.
Here’s our question for you:
Are you?
Are you taking advantage of IG ads? And the ROI arbitrage available to all of us right now?
IG Ads are not complicated:
Pay a certain amount for an impression or a click.
A percentage of those impressions or clicks turn into buyers.
Ensure you’re grossing more revenue than you’re spending on the ads, and you’re profitable - you’ve got a growing business.
We shoot for a 3:1 ROAS (return on ad-spend).
In certain niches, we find we can do much better than 3:1.
The point here is IG ads are working but they won’t work forever.
All platforms, at some point, become too saturated and it becomes almost impossible to get a positive ROI on ad spend.
Grow your business at a profit now while the opportunity is still there.
You still have time :)
