Eric Elliott

Eric Elliott Eric is a media mogul and pillar of the advertising industry in Charleston, SC.

CEO of VIP Marketing | Founder of Craft Creative | Helping law firms grow with expert marketing, branding & video | Speaker & Podcast Host 🎙️ | Trusted advisor in legal marketing, strategy & business growth He started his advertising career in Radio by selling advertising and eventually Television. During Eric’s tenure in TV and Radio, he was quickly recognized for his talent and dedication by bei

ng awarded a Top Salesman award for at least 2 consecutive years. Following his career in TV and Radio, Eric founded VIP Marketing & Advertising in 2009 all by himself in a one-room office with a computer and a dream. Eric now operates an advertising agency that generates millions of dollars in annual revenue and consistently meets performance goals for clients. Through his leadership, VIP has been able to continuously grow and thrive all while maintaining a low client turnover rate with some clients dating back to his time selling TV and Radio. Within the past two years, Eric realized a need he could fulfill in the way of production services. So in January of 2015, Eric founded Craft Creative, LLC, a company focused solely on production and crafting creative for clients. Craft now maintains their own client base as well as crafting creative for all VIP clients. In his free time, Eric absorbs industry knowledge and looks for ways to consistently grow his clients' businesses as well as his own.

Not every conversation is easy. But the goal isn’t comfort, it’s growth. If you’ve ever had to push someone past where t...
06/26/2025

Not every conversation is easy. But the goal isn’t comfort, it’s growth. If you’ve ever had to push someone past where they thought they could go, you get it. That’s what leadership looks like. 💯

Harlan is one of my favorite people in the world to speak with. Whenever we are on a call I always feel like I need a pe...
06/26/2025

Harlan is one of my favorite people in the world to speak with. Whenever we are on a call I always feel like I need a pen and pad like I am in a classroom. Harlan drops so many jewels in every conversation.

Grab some jewels from Harlan in the comments. ⬇️

06/25/2025

Some of the best creative work doesn’t play it safe.

In this episode, we talk about what it means to break out of the usual and push ideas that might feel uncomfortable at first but end up making all the difference. Because the stuff that sticks? It’s usually the stuff that made you feel something.

🎧 Going Forward Ep. 108 with Paul Schmidt and Maximillian Pyle
đź”— https://hubs.la/Q03tJFh50

The best leaders understand the importance of listening. Leadership is not solely about making the final decisions; it a...
06/24/2025

The best leaders understand the importance of listening. Leadership is not solely about making the final decisions; it also involves nurturing the growth of individuals and creating an environment that promotes development for both your team and yourself.

06/23/2025

People aren’t just using AI. They’re building with it. Fast.

In Episode 108 of Going Forward, Max, Paul, and I talk about what happens when you wait too long to adapt and why strategy still matters, even when the tools change.

Want to watch the full episode? Click here 👉🏾 https://hubs.la/Q03t8G4f0

06/23/2025

AI isn’t just in the background anymore, it’s right here, changing how we work.

In Episode 108 of Going Forward, Max, Paul, and I talk about keeping teams motivated in a world where AI is moving fast. It’s not about running from it but about learning, adapting, and figuring out how to work with it.

🎧 Watch the full episode here: https://hubs.la/Q03t8zZp0

06/22/2025

AI used to feel like a weird experiment. Now it’s becoming part of how people expect you to create.

In Episode 108 of Going Forward, Max, Paul, and I get into how AI is changing the creative process and why it might actually make some of us better at what we do.

🎧 Watch the full episode: https://hubs.la/Q03t5gQ70

06/22/2025

Sometimes the hardest part of the creative process isn’t coming up with the idea, it’s letting go of one you love.

In Episode 108 of Going Forward, Paul, Max, and I talk about what happens when a concept we’re married to doesn’t land and how to bring the focus back to who it’s really for.

🎧 Watch full episode here: https://hubs.la/Q03t57WD0

Focus on referrals. Seriously.I believe every law firm should have a referral advertising budget. Too often referrals ef...
06/21/2025

Focus on referrals. Seriously.

I believe every law firm should have a referral advertising budget. Too often referrals efforts are lumped in with other advertising and marketing outreach.

Referred clients are 4 times more likely to retain your firm and typically convert 30 percent faster than leads from paid channels.

The American Bar Association, says 62% of law firms say referrals are still their top source of new cases. But most don’t have a system in place to earn them consistently.

Your next client is likely someone your past client already knows. But they won’t refer you if you’ve gone silent and not (F.O.R) focus on referrals.

Stay in touch with past clients. Ask for feedback. Continue to add value after the case closes. And ask for the referral.

Referrals are not old-school. They’re just underused.

Let’s stay connected.

Helping law firms grow through marketing that earns trust ericelliott.com | VIP Marketing

06/20/2025

It’s one of those conversations that sticks with you.

In Episode 108 of Going Forward, Paul, Max, and I looked back on the brand ideas that didn’t land and what we learned from them. Sometimes the biggest lessons come from the ones that miss.

🎙️ Full episode’s out now
đź”— https://hubs.la/Q03t3mqj0

Today is personal.Juneteenth isn’t just a date in history, it’s a reminder of what freedom should mean, and how long it ...
06/19/2025

Today is personal.

Juneteenth isn’t just a date in history, it’s a reminder of what freedom should mean, and how long it took for that freedom to reach everyone. As a Black man, I carry the weight and pride of that history every day. I think about the generations before me who dreamed of something better and I think about my responsibility to keep building on that.

Today, I pause. I remember. I celebrate. And I commit to continuing the work, the healing, and the hope.

What you’re not changing, you’re choosing.If the culture in your company is off and you keep ignoring it, you are choosi...
06/19/2025

What you’re not changing, you’re choosing.

If the culture in your company is off and you keep ignoring it, you are choosing it.

If your health is declining and you keep saying “tomorrow,” you are choosing it.

If your business is stuck in the same place
and you are not evolving, you are choosing that too.

We love to blame circumstances.
But the truth is, what we accept becomes our reality.

Change does not require a big leap in one day.
It starts with a decision. I remember hearing Dwayne “The Rock” Johnson say “Either one day or day one.”

You do not have to fix everything today.
But you do have to stop pretending you did not choose it.

Trust me I am definitely not perfect but I try daily.

Address

460 King Street Suite 200
North Charleston, SC
29403

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+18432795843

Website

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