BizBash

12/06/2024

40+ epic moments from the adrenaline-packed 2024 Formula 1 Las Vegas Grand Prix! 🏎️✨

The Formula 1 Heineken Silver Las Vegas Grand Prix returned to the Strip with high-speed thrills and Vegas energy! George Russell took P1, while Max Verstappen secured the 2024 World Drivers’ Championship. 🌟 Over 306,000 fans watched drivers hit 220+ mph on the iconic 3.8-mile track!

Click the link below to read more 👇

From high-speed thrills on the track to immersive fan experiences, star-studded performances, and creative sponsor activations, here’s how the Las Vegas Grand Prix brought the energy of the Strip to life.

12/05/2024

10 high-profile events. 1 week. Here's how this vendor made it happen! 💪✨

ShowPro’s 'Heaven Week' in November delivered seven-figure success with high-profile events like ADCOLOR Conference and Awards, Vulture Festival, GQ Magazine’s Person of the Year, and more—all executed with precision and style 🎥

Click the link below to learn more 👇

Recently, AV tech company ShowPro did seven figures of business in one week. Here's how the team thrived under the pressure of what they like to call "Heaven Week."

12/04/2024

‘Tis the season for festive vibes! Check out 8 must-see holiday pop-ups that have us feeling inspired🎄✨

It’s the season of twinkling lights and holiday delights. And in the world of events, we’re talking about more than just Christmas cookies—we're also referring to cheerful touchpoints you can only find this time of year, immersive winter wonderlands, and experiential moments that are as magical as Santa Claus 🎅

Click the link below to read more 👇

https://www.bizbash.com/production-strategy/experiential-marketing-activations-sponsorships/media-gallery/22927482/tis-the-season-8-inspofilled-holiday-happenings

12/04/2024

💡 The Future of Events Starts Here 💡

Are you ready to shape what’s next in the world of events and experiences? The BizBash Leadership Summit (April 22-24, 2025, at Wynn Las Vegas) is where bold ideas meet transformative partnerships.

Apply now for a chance to be in the room with the visionaries shaping the industry 👉

https://informaconnect.com/leadership-summit/

12/03/2024

🎄✨ All this Mariah Carey pop-up wants for Christmas... is YOU! 🎤🎁

Apart from Santa Claus, there might be no other celebrity more associated with Christmas than Mariah Carey. Since releasing her album Merry Christmas in 1994—which features the chart-topping single “All I Want for Christmas Is You”—the musician has continued to take over the holiday season with concert tours, TV specials—and, now, cocktail bars🎅💌

🍸 Don't miss out! Click the link below to join the holiday magic 👇

https://www.bizbash.com/production-strategy/experiential-marketing-activations-sponsorships/media-gallery/22927191/inside-the-mariah-carey-christmas-popup-with-virgin-hotels

The multicity experience from Virgin Hotels celebrates the 30th anniversary of the singer’s timeless classic “All I Want for Christmas Is You.”

12/02/2024

🎶 Flashback to the ‘80s! See how City Harvest attendees rocked an era-inspired music video moment 📼✨

Food rescue organization City Harvest once again hosted its marquee tasting event, BID, on Oct. 29 at The Glasshouse in Manhattan. The organization welcomed more than 1,000 guests to the signature tasting event to raise money to help feed New Yorkers in need 🍎🍝

Click the link below to read more 👇

Party Rental Ltd Taylor Creative Inc. Automation Graphics Okamoto Studio The glasshouse

The organization’s annual BID event featured plenty of nods to the decade including lots of neon, Rubik's Cubes, and rad performances.

11/27/2024

An Italian flavor takes flight!✨ Don’t miss this brand’s debut at the Macy’s Thanksgiving Day Parade! 🦃🎈

Known for its elaborate floats, high-flying balloons, celebrity performances, and marching bands, the Macy’s Thanksgiving Day Parade is an annual holiday tradition that’s viewed by millions, making it a prime opportunity to market a brand. This year, Italian food brand Rao's Specialty Foods, Inc., which was acquired by Campbell’s in early 2024, is hoping to capture the attention of hungry viewers with the debut of its Pasta Knight float 🍝

Click the link below to read more 👇

Rao’s Homemade is joining the annual festivities with its Pasta Knight float.

11/26/2024

33 event ideas you’ll want to steal from Lexus, Zappos Packs Family of Companies, Nike, and more! 🎉✨

Once a month, BizBash brings you even more inspiration for your own gatherings with our "Cool Event Ideas of the Month" column, where we round up some of the creative ideas we haven't had the chance to cover yet. Our November 2024 roundup includes Amazon and Grubhub's 12-foot inflatable doughnut in the middle of Chicago; custom Lexus designs celebrating the Wicked premiere; Loiter's wrestling-meets-fashion experience at ComplexCon; and more from brands like Nike, Absolut, NBC News, and Tequila Don Julio.

Click the link below to read more 👇

Here’s a look at some steal-worthy ideas we spotted in November 2024.

11/25/2024

✨ Discover the top 7 trends shaping corporate holiday parties in 2024! 🎄🥂

When it comes to holiday party planning, companies still feel the pandemic's ripple effects. From return-to-office mandates to fully remote workforces, corporate gatherings are a bit like choosing your own adventure. One size does not fit all. But there are some common trends that industry pros are noticing this year including smaller gatherings and retro themes ❤️🎅

Here’s a rundown of the top corporate holiday party trends of 2024 👇

15I40 ezCater Teneo Hospitality Group

Event industry pros share their insight on what’s popular (and what's not) this festive season.

11/22/2024

Stop scrolling! ✋

The list of Finalists for the 12th Annual Event Experience Awards is now LIVE—and it might just be our most impressive lineup yet 👀

With more than 70 categories spanning live, destination, hybrid, and virtual experiences, check out the finalists below (in no particular order) for BizBash's 12th Annual Event Experience Awards👇
https://www.bizbash.com/production-strategy/event-production-fabrication/article/22926747/meet-the-finalists-for-the-12th-annual-bizbash-event-experience-awards

P.S. The winners will be announced at our live award ceremony on Dec. 9 and published on Dec. 10.

Czarnowski Collective

11/19/2024

How this car brand staged an epic comeback after 44 years—thanks to experiential marketing! 🚗✨

Volkswagen Group’s Scout Motors has spent the better part of four and a half decades idling, after ceasing operations back in 1980. But the brand has since made a 180, functioning as an entirely American operation—based mostly out of Detroit—and has already made waves with its bet on electric vehicles!

Click the link below to read more 👇

https://www.bizbash.com/production-strategy/event-production-fabrication/article/22926409/how-scout-motors-used-experiential-to-make-a-comeback-after-a-44year-hiatus

Southall Farm & Inn

Scout Motors celebrated its return to the U.S. market with an experiential-packed day in the hills of suburban Tennessee.

11/18/2024

Check out these top 10 game-changing meetings of 2024! Who's ready to be inspired? 💫

Now in its 14th year, our annual list of the industry’s most innovative meetings highlights the vision behind business events that are anything but ordinary. Featuring a mix of strategies from top brands like Google Cloud, Visa, Canva, and HubSpot, this year's roundup showcases the clever layouts, immersive programming formats, hyper-personalized experiences, and tech-driven solutions that made these meetings memorable 👏🤩

Click the link below to be inspired 👇

This year’s top business gatherings from companies like Google Cloud, Canva, and Visa show that business events can—and should—be engaging, inspiring, and memorable.

11/15/2024

🏁 Fuel your next event with these 10 race car decor ideas for the ultimate pit stop perfection! 🚗💨

Start your engines. As we patiently wait for the 2024 Formula 1 Heineken Silver Las Vegas Grand Prix, taking place Nov. 21-23, we're kicking our latest decor idea roundup into high gear. With a major upcoming race and 2023 being the second-most-watched F1 season in the U.S., there's no denying the popularity and excitement surrounding F1 events. For event profs, this presents an opportunity to tackle creative decor for viewing parties, race-themed events, F1 Experiences or INDYCAR activations, and beyond 🏎️

Click the link below to learn more 👇

Blueprint Studios NVE Experience Agency

From a monochromatic helmet wall to a black-and-white-checkered stiletto, these race car-inspired designs are fit for fast-lane events.

11/14/2024

Big Top on the Beach! 🎪✨ Step inside Cirque du Soleil's premiere show at Santa Monica Pier 💃

The circus is officially in town in Santa Monica, Calif. On Oct. 24, Cirque du Soleil held its premiere event for its show Kooza, which is running now through Jan. 5, 2025, at the Santa Monica Pier. The show combines two circus traditions—acrobatic performance and the art of clowning—and highlights the physical demands of these performances in a colorful, humorous way. This is Cirque du Soleil's first time returning to the Santa Monica Pier in 10 years. The circus's relationship with the city dates back to 1987🎪💫

Click the link below to get in on the fun 👇

https://www.bizbash.com/production-strategy/event-production-fabrication/article/22925784/see-inside-cirque-du-soleils-premiere-event-at-santa-monica-pier

Cirque du Soleil

As the circus celebrates 40 years, it returns to an iconic attraction for the first time in 10 years for Kooza. See inside the premiere event.

11/13/2024

🎁 Elevate your holiday gifting! Discover 23 unique corporate gift ideas for 2024!

It’s that time of year to start making a list and checking it twice, so keep scrolling to see some people-pleasing, pretty, and practical gift ideas for employees, clients, team members, and more 🎄🎅

Click the link below to read more 👇

New-York Historical Society Something Splendid Kinstler Packed with Purpose Gardenuity Pink Olive - unique gifts for happiness and home Fy-shan glass studio KeepGoing First Aid Grandin Road Olfactory NYC Sweet Diplomacy Valerie Confections Kahawa 1893 Bonnie & Pop Dewar's Murray's Cheese Delysia Chocolatier Firestone Walker Brewing Co. Giadzy

From decadent delights to personalized products, we’ve rounded up some of our favorite things to give this year.

11/12/2024

Check out how these 13 trade show booths turned up the engagement with interactive experiences! 🚀

In a crowded trade show environment, it’s the booths that encourage hands-on interaction that truly capture attention. These spaces can turn attendees from passive observers into active participants, encouraging them to explore new products through VR or gamified experiences, or to create new memories and build brand affinity through creative challenges and other memorable moments 🕹️🎮

Click the link below to read more about this gamified experience 👇

MoonLab Productions George P. Johnson Experience Marketing Stoelt Productions Sparks Pink Sparrow Mirrored Media Gladiator Productions, Inc.

Discover how brands like Reddit, Instacart, eBay, and Google have crafted memorable moments with immersive, interactive booth designs.

11/11/2024

Discover how Beautycon 2024 put creators in the spotlight! 🌟

Now powered by women’s media platform Refinery29, this year’s Beautycon took place at Buttercup Venues in Los Angeles Nov. 2-3. It featured interviews, discussions, product previews, and demos from industry leaders including Jonathan Van Ness and co-founders of skincare line Summer Fridays Marianna Hewitt and Lauren Ireland 💄

Click the link below to see more of this awesome event 👇

Mark Stephen Experiential Agency

The annual event featured plenty of vignettes where attendees could produce on-site content, along with panel discussions and demos.