Oink Ink

Oink Ink Creative production of award-winning radio and TV The agency has been providing high-end audio work for over 19 years.

Founded in 1992 by two brothers, veteran radio producer Dan Price and marketing guru Jim Price, Oink Ink Radio is bi-coastal with headquarters in New York and an office in Los Angeles. Some notable clients include Google, AT&T, CBS Television, Coors Light, Ford, IBM, Southwest Airlines and Staples, to name a few. Oink Ink specializes in humor but has been awarded countlessly in all categories of radio.

Our old site was showing signs of aging...
01/07/2025

Our old site was showing signs of aging...

12/16/2024

We've been fortunate over the years to work with the best voice actors in the country. Occasionally they happen to also be well-known outside our niche of radio/audio advertising. Such is the case with the subject of our latest Talent Spotlight, Fred Melamed.
Fred is a terrific film actor and was awesome to work with in a tongue-in-cheek radio campaign we wrote and produced for Roku and their agency Division of Labor back in 2012.
Turn it up & take a listen!

12/04/2024

British chemist Aaron Klug once said, "​O​ne cannot plan for the unexpected."
Ehhh...we beg to differ.

Another in a series​.

As the holidays fast approach, some good stuff from our friend Pierre Bouvard​ of Cumulus​ via RadioInk. Radio's reach i...
11/26/2024

As the holidays fast approach, some good stuff from our friend Pierre Bouvard​ of Cumulus​ via RadioInk.
Radio's reach is still killing it.

Cumulus Media's Pierre Bouvard is exploring how radio remains a vital holiday advertising platform for both in-store and online traffic.

11/11/2024

It's voice actors like Ritamarie Kelly & David Shatraw that first inspired our Talent Spotlight series. They're two of our all-time favorites and were cast in this spot for Dominion East Ohio years ago. I don't imagine there had been much direction shared; it was their spontaneity, timing and energy that made this performance one to remember.
TURN IT UP

10/31/2024

(TURN IT UP)

27 years ago we wrote & produced this spot for Wheel of Fortune. It was received so well it continued airing during the run-up to Halloween for many years to come.
Special thanks to Pat Sajak (who was always up for doing the crazier spots), the great David Shatraw (as contestant), and the late Len Maxwell who handled announcer duties.
Enjoy.

Historically, this time of year has been particularly busy for Oink Ink. With radio’s effectiveness in influencing holi...
10/23/2024

Historically, this time of year has been particularly busy for Oink Ink. With radio’s effectiveness in influencing holiday shoppers​, and with "...a weekly reach of 82% among adults, radio surpasses other platforms, including connected TVs and smartphones" - it's no wonder.
​Good read.

Recent studies highlight how radio influences holiday shoppers for advertisers. With a weekly reach of 82%, radio beats all other platforms.

10/10/2024

Back in the day we'd bounce back-and-forth between our studios in NY and LA with two industry greats from Ogilvy/Team Detroit: John Rokicki​/CD & Kent Aitchison​/ECD​, producing work for Ford Parts & Service.
No idea how many spots we did, but the campaign was great fun and featured voice actor Dan Gilvezan.
In each commercial Dan would interview various, underappreciated car parts while encouraging listeners to schedule maintenance.
I'm not sure casting for that role was even necessary; this is Dan's sweet spot. Super natural delivery, super distinctive voice, super sweet guy.
Take a listen to one in a series.

Proud to have produced this show.
09/30/2024

Proud to have produced this show.

Listen to Zack Robidas's The Pod Spotter podcast on Apple Podcasts.

09/25/2024

Our latest installment for copywriters: Don't keep it to yourself. Hear it the way listeners will.

Some interesting myth-busting from Cumulus Media and Westwood One’s Audio Active Group. From radio reaching 82% of Ameri...
09/17/2024

Some interesting myth-busting from Cumulus Media and Westwood One’s Audio Active Group.
From radio reaching 82% of Americans weekly — nearly double what advertisers think, to - also contrary to the belief - AM/FM’s share of in-car listening returning to pre-pandemic levels!

Cumulus Media and Westwood One's Audio Active Group is busting eight more outdated perceptions about AM/FM held by many advertisers.

09/16/2024

Who invented the word? And who was responsible for getting it used by the community? A full history, with audio, looking at the words used for on-demand audio via RSS.

09/10/2024

When we first had the idea for Talent Spotlight, it was with voice actors like Meredith Zeitlin in mind. A huge talent and an absolute pleasure to work with. When she gets booked, we know the spot will turn out great.
To that end, check out her and her "husband" EJ Carroll in this spot for AT&T we did a while back. Awesome performances by two of the very best in the biz.
(And, yes, that's the one-and-only Steve Albert handling VO duties.)
TURN IT UP!

08/28/2024

A shout out to the always awesome Marc Fine playing the grandson, (the late) Joel Crager as the banker, and (the late) Hal Riney handling VO duties. Writing credit to Jim Hord.

Great minds...
08/26/2024

Great minds...

RAiDiO.FYI features AI personas that can personalize your radio consumption via the FYI.AI app.

08/15/2024

SAG-AFTRA has struck a deal for voice replicas with AI firm Narrativ that the union asserts sets 'a new standard' for ethical use of the technology.

08/12/2024

Another installment in a series & our personal favorite.

07/24/2024

Paul Christie is one of our all-time favorite voice actors. Great guy, awesome to work with, wildly talented. And talk about range. The same guy playing the "juggler" in this spot we did with him years ago is also Budweiser's Louie the Lizard.
(Another tidbit: Paul is reading with the already-Talent-Spotlighted Harry Prichett.)
Turn it up!

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+12123345800

Website

https://www.linkedin.com/company/395208/

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Videos

We've been fortunate over the years to work with the best voice actors in the country. Occasionally they happen to also be well-known outside our niche of radio/audio advertising. Such is the case with the subject of our latest Talent Spotlight, Fred Melamed. Fred is a terrific film actor and was awesome to work with in a tongue-in-cheek radio campaign we wrote and produced for Roku and their agency Division of Labor back in 2012. Turn it up & take a listen!

British chemist Aaron Klug once said, "​O​ne cannot plan for the unexpected." Ehhh...we beg to differ. Another in a series​.

It's voice actors like Ritamarie Kelly & David Shatraw that first inspired our Talent Spotlight series. They're two of our all-time favorites and were cast in this spot for Dominion East Ohio years ago. I don't imagine there had been much direction shared; it was their spontaneity, timing and energy that made this performance one to remember. TURN IT UP

(TURN IT UP) 27 years ago we wrote & produced this spot for Wheel of Fortune. It was received so well it continued airing during the run-up to Halloween for many years to come. Special thanks to Pat Sajak (who was always up for doing the crazier spots), the great David Shatraw (as contestant), and the late Len Maxwell who handled announcer duties. Enjoy.

Back in the day we'd bounce back-and-forth between our studios in NY and LA with two industry greats from Ogilvy/Team Detroit: John Rokicki​/CD & Kent Aitchison​/ECD​, producing work for Ford Parts & Service. No idea how many spots we did, but the campaign was great fun and featured voice actor Dan Gilvezan. In each commercial Dan would interview various, underappreciated car parts while encouraging listeners to schedule maintenance. I'm not sure casting for that role was even necessary; this is Dan's sweet spot. Super natural delivery, super distinctive voice, super sweet guy. Take a listen to one in a series.

Our latest installment for copywriters: Don't keep it to yourself. Hear it the way listeners will.

When we first had the idea for Talent Spotlight, it was with voice actors like Meredith Zeitlin in mind. A huge talent and an absolute pleasure to work with. When she gets booked, we know the spot will turn out great. To that end, check out her and her "husband" EJ Carroll in this spot for AT&T we did a while back. Awesome performances by two of the very best in the biz. (And, yes, that's the one-and-only Steve Albert handling VO duties.) TURN IT UP!

A shout out to the always awesome Marc Fine playing the grandson, (the late) Joel Crager as the banker, and (the late) Hal Riney handling VO duties. Writing credit to Jim Hord.

Another installment in a series & our personal favorite.

Paul Christie is one of our all-time favorite voice actors. Great guy, awesome to work with, wildly talented. And talk about range. The same guy playing the "juggler" in this spot we did with him years ago is also Budweiser's Louie the Lizard. (Another tidbit: Paul is reading with the already-Talent-Spotlighted Harry Prichett.) Turn it up!

For our next installment of Talent Spotlight, we're recognizing one of our all-time favorite voice actors. Paul Hecht not only has an amazing voice - more importantly, he knows precisely how to use it. There were so many spots we could have featured...but this one sort of says it all. (The commercial is so old, at this point the "Kid" is probably 30. But hats off to him, too.) Take a listen.

Yet another in a Series: Use radio the way Marconi intended. #CreativeAdvertising #Advertising #AdvertisingTips

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Established in January 1992 by two brothers, veteran radio producer Dan Price and marketing guru Jim Price. Oink Ink is a radio creative services firm that creates and produces original radio commercials; structured unlike any other radio entity, Oink maintains a roster of nearly 40 of the most highly awarded radio writers in the world. The agency has been providing award-winning audio work for 25+ years. Some notable clients include Google, AT&T, CBS Television, Coors Light, Ford, IBM, Southwest Airlines and Staples, to name a few.