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Did you catch the latest fireside coffee chat betwen Bear Matthews (Head of Marketing) & Matthew Eck (VP of Sales)?! Amongst many things, they disucssed the value of New Year's Eve advertising for legacy brands in Times Square, and how suprisingly affordable it can be for small businesses to get up on the big screens. Additionally, if anyone is wondering what they should do with their leftover marketing budget and how to roll it over into 2024, this one is for you!
Daily Coffee Chats With Five Tier
Daily Coffee Chats With Five Tier
Join our team for 15 minutes everyday as we discuss the latest news and trends in Billboard, ConnectedTV, Digital Display, and Streaming Audio Advertising!
Many organizations face the same crucial question as the year winds down: how to effectively reallocate end-of-year advertising budgets. This period often presents a dilemma – whether to roll over the budget or invest it immediately.
In our livestream yesterday, our CEO Frank O'Brien pointed out that during this time, we often hear from clients eager to utilize their remaining budgets. There's a common understanding that unspent budgets might not be available the following year. This scenario turns December into a pivotal period for making smart advertising investments.
We face a unique challenge as innovators in media buying. Our approach doesn't fit into traditional planning buckets, making our solutions more flexible and timely. For example, we can facilitate advertising for specific events like Giving Tuesday or Valentine's Day, but our capabilities extend far beyond these.
Looking ahead to 2024, the advertising landscape is expected to align more closely with our methods. We encourage our clients to think beyond conventional campaigns and invest in connected media. This approach entails allocating budgets across various platforms, such as TV, billboards, and streaming audio, with the flexibility of using these ad credits throughout the year.
This approach ensures that end-of-year budgets are not just spent but invested in a way that drives real business goals throughout the upcoming year.
In our recent live stream, Frank and Bear had a chatted about their weekend adventures, leading into a deeper discussion about our collaborative efforts with nonprofits. We shed light on how we ventured into working with these organizations, aiming to amplify their visibility and aid in fundraising.
Key among our initiatives is the concept of giving back, a core value that inspired us to crack into a challenging industry with a scalable program. We discussed the tangible benefits of nonprofit advertising, especially how it provides access to new audiences through cost-effective, targeted ad packages.
Highlighting our successful partnerships, we focused on two major nonprofits: the Orphan Starfish Foundation and Cycle Kids. These collaborations underscore our commitment to making a real difference.
As the year wraps up, we advised organizations to thoughtfully reallocate their end-of-year budgets. Investing in connected media platforms like ours isn't just a business decision; it's a stride towards achieving broader business and community goals. This approach isn't just about visibility; it's about creating lasting impact where it truly counts.
Daily Coffee Chats With Five Tier
Daily Coffee Chats With Five Tier
Join our team for 15 minutes everyday as we discuss the latest news and trends in Billboard, ConnectedTV, Digital Display, and Streaming Audio Advertising!
Let's talk about how our enterprise-grade platform can help small businesses in New York and around the world leverage connected media advertising!
Daily Coffee Chats With Five Tier
Daily Coffee Chats With Five Tier
Join our team for 15 minutes everyday as we discuss the latest news and trends in Billboard, ConnectedTV, Digital Display, and Streaming Audio Advertising!
🎉 As New Year's Eve approaches, we're thrilled to share what it's like for our team during one of the most electrifying nights of the year! 🌟
🌃 Picture this: Times Square, buzzing with energy, the countdown to the New Year, and amidst it all, our team works magic. This year marks my first NYE with the team, and I'm eager to experience this firsthand! 🎆
📈 Did you know? For years, we've been offering the most competitive rates for prime advertising spots in Times Square. What started with packages costing just a few hundred dollars has evolved into an unbeatable value proposition, maintaining affordability while delivering unparalleled exposure. 💰
🔧 Our CEO, Frank O'Brien, has personally overseen these spectacular NYE events. His dedication is unmatched – ensuring everything goes off without a hitch, come rain or shine. This commitment to excellence is why we're leaders in the field. 💪
👥 And it's not just about Times Square. We bring the same level of expertise and innovation to other major hotspots around the world. Our clients acknowledge it – we offer the best products in the market, bar none. 🌏
🥳 NYE isn't just a celebration; it's a showcase of our strength, innovation, and commitment to delivering the best for our clients. This year, I'm ready to be a part of this incredible experience! 🚀
#FiveTier #NewYearsEve #TimesSquare #Innovation #ClientFirst #AdvertisingExcellence #Countdown2024
🚀 As we gear up for the New Year, we want to share a glimpse into the incredible journey we've been on.
📺 Here's a fascinating fact: While 60% of ad budgets traditionally go towards video or TV, AI-driven strategies can dynamically reallocate these funds. The goal? To capture maximum audience interest and direct resources where they're most effective – whether it's another market or a different tactic. 💡
🔍 With our team, it's not just about advertising. It's about connecting, innovating, and constantly pushing the boundaries of what's possible in connected media.
Daily Coffee Chats With Five Tier
Daily Coffee Chats With Five Tier
Join our team for 15 minutes everyday as we discuss the latest news and trends in Billboard, ConnectedTV, Digital Display, and Streaming Audio Advertising!
Five Tier is a revolutionary, integrated Software as a Service technology stack to improve communication and productivity.
