Schramm Marketing Group is an established marketing agency that is based in the New York City metro area. Founded by television marketer, Joe Schramm in 1993, under his leadership the agency produces the leading trade conferences for the television industry (NAB Show, NATPE and the annual Hispanic Television Summit to name a few), as well as promotes subscription television (cable, and streaming),
and ticket sales for live sports events. The agency also consults on multicultural marketing strategies, notably in the Hispanic, South Asian and LGBTQ+ markets, and sells sponsorships for leading brands in sports, television, entertainment, trade associations, consumer goods, and non-profits. In 1993, Joe Schramm brought the entire series of matches for Copa America, the South American soccer championship, to U.S. television audiences for the first time as a pay-per-view event, sponsored by AT&T. in 1995, Schramm negotiated AT&T's sponsorship of the brand new Major League Soccer. Since then, Schramm has been involved in targeting Hispanic TV audiences and soccer fans, as well as selling sponsorships. In the more than 25 years that the agency has been in business, Schramm has executed multiple bilingual advertising campaigns for international soccer matches that have sold out leading stadiums in NY, LA, Chicago, and Dallas. Additionally, the agency has worked with other sports properties in the MLB, NFL, MMA, US Rugby and Lucha Libre.
