Tractenberg & Co.

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United States
New York, NY
Tractenberg & Co.

Tractenberg & Co. prides itself on creating custom-designed, strategically focused campaigns that are individually tailored to each client’s need.

Full-service, boutique style communications agency delivering in-depth, high-quality public relations, influencer marketing and social media to beauty, fashion, and lifestyle clients. Founded in 1999 in New York City by leading Public Relations Executive Jacquie Tractenberg, Tractenberg & Co is a full-service, boutique style communications agency that delivers in-depth, high-quality influencer mar

keting, public relations and social media to beauty, fashion, and lifestyle clients worldwide. From traditional media outreach to cutting-edge new media services, event production to cause-related marketing campaigns, influencer relations, multi-cultural marketing aid, and strategic social media—Tractenberg & Co. takes a multifaceted approach to tell compelling brand stories across all platforms. www.tractenbergandco.com

02/03/2025

Where words meet beauty ✨🖋️
C.O. Bigelow x Betty Soldi brought the magic of calligraphy to life with an unforgettable ‘Inksperience.’

01/31/2025

Slick, strong, and styled! ✨💪 LolaVie x Pvolve brought the ultimate workout + hair combo to NYC, celebrating the Treatment BUNdle—because great hair moves with you!

09/26/2024

Cheers to our incredible clients for winning the Best of Beauty Awards! 🏆🎉

08/19/2024

📣 Our President, Jacquie Tractenberg is featured in , sharing her expertise on the importance of unified communications. At Tractenberg & Co., we’re all about seamless 360 communications to elevate brand success. 🌟

10/05/2023

In Madison Headrick we trust!🤝 Fashion model and Founder and CEO of Care.e.on gives all the details on her fashion and beauty must-haves and shares the inside scoop on how to be successful in the fashion industry.

Tap to read more from CNN Underscored, Just Packed, and Medium ➡️➡️➡️

10/04/2023

In a conversation with .mitchell14 of Riviera Rivieramag, DIBS Beauty CEO delves into the journey of turning a Southern California aspiration into a thriving beauty empire. Tap to read how he is laying the foundation for a lasting legacy!

09/26/2023

No pain, no gain?

Well acquainted with the world of unruly ingrown hairs and non-stop tweezing, Crybaby Wax was created to elevate your at-home waxing experience, from start to finish. Today, the visionary brand is celebrating the launch of their vegan prep, wax, and aftercare collection in the Big Apple. 👶 🍎✨

09/19/2023

The power of caring for your mind and body is limitless and indescribable.

Martha Soffer—leading Ayurveda expert and Founder of —sat down with and to explore her holistic approach to wellness, treatments, and community-building, along with the fundamentals of creating balance and rejuvenation at Surya Spa.

Swipe to read the Beauty Inc feature.

06/16/2023

Ready to witness a PR powerhouse at Tractenberg & Co in action?

Say hello to Jamie Childs, our dynamic Senior Director of PR. With an unmatched energy and passion for delivering results, Jamie's campaigns make waves and leave a lasting impact.

05/30/2023

Get ready for an introduction to a driving force behind PR at Tractenberg & Co.!

Meet Melanie Marques, our exceptional Account Director, who leads with unwavering dedication and expertise, ensuring our clients' stories shine brighter than ever before. ✨

05/12/2023

Kicking off the weekend with a new spotlight. ✨ Ready to meet another member of the Tractenberg & Co. lineup?

Introducing Emily, our Associate Vice President of PR, who keeps our team inspired with a sharp editorial lens.

04/27/2023

Ready, set, KIT REFRESH ✨

Hosted at ModernHaus Soho, prepped makeup artists for the red carpet and beyond with hero product restocks, from bestsellers to new launches.

04/12/2023

If you’ve ever been wowed by our compelling brand campaigns, now’s your chance to meet the visionaries who bring those ideas to life. Give a warm welcome to our Associate Vice President of PR, Katie, who guides our team with exceptional creativity and strategic thinking. 🌟

03/14/2023

In honor of , we're feeling extra inspired by the legendary Jeanine Lobell, founder of We Are Neen. Her advice for budding entrepreneurs? Be true to yourself and don't let fear, envy, or ego cloud your decisions. With sustainability as her mission, she's showing us all how to create a better future. Let’s celebrate Jeanine and all the women who are making a difference!

03/07/2023

It takes a team to get the shot! ✨ Behind the scenes of our studio day. 📸

02/17/2023

Setting the scene for a very exciting launch…

A new era of hair care is here. Go behind the scenes for an exclusive preview, and follow for more! 🌟

Address

116 E 16th Street
New York, NY
10003

Telephone

+12129297979

Website

http://www.tractenbergandco.com/

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Videos

Happy #pride! 🏳️‍🌈 This month and always, we celebrate all the inspiring LGBTQIA+ members of our community.

No better way to celebrate #worldcocktailday than with the first French Craft Cocktail, @siphellogorgeous 🥂 Did you catch them sipping our favorite flavors on EXTRA?

No better way to celebrate #WorldCocktailDay 🥂 than with the first French Craft Cocktail, @siphellogorgeous

⭐ GIVEAWAY ALERT ⭐ Festival season is back in action! To help you prep, we’re giving you an @away Carry-On suitcase packed with essentials for Insta-ready concert looks, from sunscreen to haircare—a total value of over $1,300! 🎶 To enter: LIKE this post, TAG your festie besties in the comments, FOLLOW all brands listed below, and SHARE to your story for an extra entry! @tractenbergandco @marvis_usa @gulsha @cobigelow @drbrandt @bandeodorantus @tammyfender @neocell @renewlife @naturalvitalityofficial @thehairedit @burtsbees @dibsbeauty @eylureofficial @harryjoshprotools @shinery @sabonusa @truebotanicals @johnfriedaus @curelus @drzenovia @replenix @cureljapaneseskincare Good luck! One (1) lucky winner will be randomly selected on 4/18 and notified via DM. Giveaway ends 4/18/22 at 9:00 am EST. Giveaway is open only to US residents who are 18 years or older. The winner will be randomly selected and notified via DM. Winner will ONLY be contacted by @tractenbergandco. Any other accounts attempting to contact you are not affiliated with us. We will never ask winners to click any external links or provide credit card information. Please do not give out information to accounts that you suspect may be spam or impersonator accounts. Final prizes may vary depending on product availability. This sweepstakes is in no way sponsored, endorsed or administered by, or associated with Facebook or Instagram. You agree to fully release Facebook and Instagram from any and all liability arising from your participation in this sweepstakes.

#ICYMI: the amazing @josephmaine talks about spring #hairtrends on @todayshow featuring your fave #ColorWow essentials. Follow @colorwowhair for tips, tricks and #hairinspo. #hairstyles #hairgoals

The world's first #makeup subscription card is here and it’s fabulous. 💋 @weareneen, founded by @jeaninelobell is all about: ✨ Beauty experimentation ✨ Sustainable packaging ✨ Inclusivity Be the first to try it and follow along for updates at @weareneen!