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UpSpring PR

PR + marketing for brands building legacies.

01/24/2025

Even the office pups are over January! Anyone else counting down to spring already?

01/16/2025

Los Angeles, we’re thinking of you and hoping for safety and strength during this challenging time.

01/15/2025

When you spend your days transforming client brands, reinventing your own identity sets a different kind of bar.

This week's C2A recognition hits differently. Not just because it's our rebrand, but because it proves we hold ourselves to the same exacting standards we bring to client work.

Our Design Director, Austin Berry, captures why this mattered: "Redesigning the UpSpring brand meant turning our own strategy inward—asking who we are, who we want to be, and bringing that to life visually. The arrow, inspired by wayfinding design, symbolizes how we guide clients through the market. The colors nod to our history while feeling fresh and modern. It's a brand built on clarity, momentum, and vision."

We guide clients through this process every day, and now we've proven we can navigate it ourselves—with award-winning results. Because if you're going to set the bar for others, you better be able to clear it yourself.

See our winning entry here: https://bit.ly/4fncxaC

01/06/2025

UpSpring’s Launch:HER Awards are making headlines! We’re proud to see our inaugural pro bono PR and marketing competition featured in Agility PR Solutions. This program highlights our commitment to empowering women-led nonprofits and amplifying their missions.

Congratulations once again to the incredible winners—The Adventure Project, Project Petals, and EngenderHealth—who are driving real change. We’re excited to partner with them in the year ahead!

Read more here: https://bit.ly/41EeSdJ

12/27/2024

A huge congratulations to EngenderHealth, our third-place winner in the Launch:HER Awards! 🎉 Their vital work promotes gender equality and reproductive health through innovative programs that expand contraceptive access, improve maternal and newborn health, and address gender-based violence.

With $100,000 in pro bono PR and marketing services, we’re proud to help amplify their efforts to create systemic change and empower individuals worldwide. Together, we’re paving the way for a more equitable future.

Learn more about their work and the rest of our winners: https://bit.ly/4gtoDQr

12/23/2024

We’re proud to celebrate Project Petals as the second-place winner in our Launch:HER Awards! 🌱 With $150,000 in pro bono PR and marketing services, we’ll be supporting their mission to advance environmental health and equity in underserved communities. From creating sustainable green spaces to empowering youth advocates, Project Petals is making a lasting impact.

We’re honored to help amplify their incredible work and can’t wait to see what we’ll accomplish together. 💚

Learn more about our winners and ways to get involved: https://bit.ly/4gtoDQr

12/20/2024

Our offices will be closed from 12/23 to 1/1 as we take time to recharge for the new year! We can’t wait to see you all in 2025, refreshed and ready to make big things happen. Wishing everyone a joyful and restful holiday season! 🎄✨

12/18/2024

We’re thrilled to announce that The Adventure Project has won the first prize in our inaugural Launch:HER Awards! 🎉 With $250,000 in pro bono PR and marketing services, we’re excited to amplify their mission of ending extreme poverty through innovative, job-creating programs that empower communities worldwide.

Congratulations to this inspiring organization—together, we’re creating a brighter, more sustainable future. 🌍✨

Read more about our incredible winners and discover ways for you to get involved: https://bit.ly/4gtoDQr

12/17/2024

🎙️ New Episode Drop! Join host Caroline Schillaci as she converses with Chris Tucker, CEO of NEWH, Inc. Together, they discuss how women professionals can maximize their involvement in industry organizations.

Chris shares valuable insights on leadership development, relationship building, and continued education, offering practical advice for staying engaged and empowered alongside peers. Tune in to discover strategies that have proven effective in accelerating the careers of women professionals and transforming their roles within their organizations and beyond!

https://surroundpodcasts.com/the-design-board/

12/10/2024

Creativity isn't just about making things. It's about breaking everything you thought you knew.

This week, Amy Devers, host and producer of Clever, gets raw about demolishing creative barriers, challenging industry norms, and why storytelling is our most powerful weapon.

The newest installment of Launch:HER isn't your typical design chat. It's a manifesto.

Listen now: https://bit.ly/4g6BCrh

12/06/2024

We’re celebrating some of the boldest and brightest in design—our amazing clients who’ve been named finalists in Interior Design Magazines’s Best of Year Awards! This isn’t just about products; it’s about vision, craftsmanship, and redefining how we live and work.

Shoutout to:
✨ Ultrafabrics
✨ Luxxbox
✨ Carnegie
✨ Yellow Goat Design
✨ Serge Ferrari
✨ Tk Design Studio
✨ Teknion
✨ Luum Textiles
✨ 3form (so excited to start collaborating next month!)

Good luck to all the finalists—you’re shaping the future. 🏆

12/05/2024

Pantone’s 2025 Color of the Year is Mocha Mousse—and our clients were already way ahead of the curve. From BHDM Design to Resource Furniture, these trailblazers have been using rich, earthy tones like this to create warm, timeless spaces. It’s no surprise that they’re leading the charge in design.

12/03/2024

🎙️ New Episode Alert! Next in The Design Board’s Launch:HER series: Cultivating Early Education: From Play to Purpose 🎓

This week, we’re joined by Amanda Vierheller, COO & Co-founder of Playgarden Prep, as she shares her journey in early education. From overcoming challenges to building a meaningful business, Amanda’s insights are invaluable for aspiring entrepreneurs—especially women looking to make a lasting impact in education and beyond!

https://bit.ly/4eYRgUn

12/01/2024

We have one week until we announce the winners of Launch:HER and those who will receive our $500,000 in PR and marketing services. Stay tuned!

11/27/2024

Is skateboarding the new M.Arch? Is it time to get out of the studio and get on a board? Jared Bradley of Bradley Projects seems to think so, and he makes a compelling case in his op-ed for The Architect's Newspaper.

Bradley draws parallels between skateboarding and architecture, showing how both disciplines navigate the relationship between form, function, and community. From reimagining public spaces to finding creative freedom in constraint, skateboarding offers architects fresh perspectives.

Check out the full article to see how Bradley connects these worlds: https://bit.ly/3CJeBvI

11/22/2024

Discover 90+ incredible q***r food & beverage makers in the QFF 2024 Gift Guide! Designed to inspire shoppers throughout the giving season and fill a gap in representation in mainstream consumer media for q***r-owned businesses, the new guide is free and downloadable for easy sharing, so pass it on!

Support amazing LGBTQIA+ creators this holiday season and make your gifts count. Check out all the delicious possibilities presented by our client Q***r Food Foundation! 🌈🍽️

https://bit.ly/4eAjtkc

11/21/2024

We’re thrilled to welcome nobilia North America, Inc., the global leader in kitchen furniture, to the UpSpring family! With over 75 years of delivering precision German design and engineering, nobilia produces more than 3,500 kitchens daily and serves customers in over 90 countries. 🌍

Rooted in the Bauhaus principles of form and function, nobilia is synonymous with superior quality, customization, and value. Family-owned since 1945, they continue to lead the way in customer-centric design excellence, quality craftsmanship, and sustainable practices.

We’re excited to partner with nobilia as they continue to transform kitchens worldwide! 🏡✨

11/20/2024

Join us for the next installment of The Design Board’s Launch:HER
series: Breaking Barriers in Women's Healthcare 🩺✨

We sat down with Tara Raffi, Founder and CEO of Almond ObGyn to tackle the pressing challenges in women’s healthcare and discuss how Almond is paving the way for change. Tara shares her vision for the future of women’s health, insights on improving access to reproductive care, and the inspiration behind launching Almond.

Tune in for a powerful conversation about revolutionizing healthcare and empowering women: https://bit.ly/3OiVtY7

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Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	9am - 5pm
Friday	9am - 5pm

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http://www.weareupspring.com/

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These New Year's resolutions are finally leaving the group chat! 🥂

As 2024 draws to a close, we’re taking a moment to reflect on an incredible year at UpSpring. From welcoming inspiring new clients to celebrating our talented team at our Catskills retreat, this year has been one for the books. We grew our team in big ways, including welcoming Sarah’s beautiful baby, and launched our first-ever Launch:HER Awards, providing a half of a million dollars in pro bono services to amplify women-led nonprofits. Here’s to 2025—ready to keep building, creating, and elevating together! 🌟

Big news! 🎉 UpSpring is proud to announce the winners of our first-ever Launch:HER Awards, celebrating exceptional women-led nonprofits driving global change. 🏆 The Adventure Project ($250K services): Tackling extreme poverty through job creation and sustainable impact. 🌱 Project Petals ($150K services): Transforming under-resourced communities through environmental health and equity. 💜 EngenderHealth ($100K services): Advancing gender equality and reproductive health worldwide. We’re thrilled to amplify their voices and missions. Learn more: https://bit.ly/4gtoDQr

Our team had a blast this week at BDNY! What stood out to you most this year? Pick a favorite booth? Let us know!

When your client is changing the landscape, you let everyone know! 🌿✨ MNLA ’s incredible work has shaped some of NYC’s most iconic spaces, from Pier 42 to Plaza 33, and beyond. Check out their latest features in Fast Company, Architectural Record, and AIA New York.

Exciting news! ✨ Our client Buster + Punch has teamed up with STAUB UK for an exclusive collaboration that just launched! Known for their bold design and craftsmanship, this partnership brings together Buster + Punch’s edgy aesthetic with Staub’s premium cookware. Check the collab out now: https://bit.ly/4eNLLZ6! 🍳🔨

🚀 Introducing the first-ever UpSpring Launch:HER Awards! We’re on a mission to elevate women who are changing the world. Three incredible nonprofit leaders will receive half a million dollars in pro bono PR & marketing support to amplify their voices and empower their missions. As a women-founded agency, we’re more than partners—we’re here to help women build legacies. Visit https://bit.ly/4ea8r5V to learn more about the program, including eligibility, timeline, and submission requirements.