Digiday

12/31/2024

Alongside innovation, partnerships and adoption, year two of the generative AI race also includes more scrutiny over transparency, copyright, and ethics.

Alongside innovation, partnerships and adoption, Year 2 of the generative AI race also includes more scrutiny over transparency, copyright, and ethics.

12/31/2024

In this final episode of the year of the Digiday Podcast, Digiday staff discuss what marketers, advertisers and the media need to know to ring in 2025.

12/31/2024

In 2025, brand marketers are set to seek audiences via niche sports opportunities.

In 2025, brand marketers are set to seek audiences via niche sports such as simulator golf, padel, darts and pickleball.

12/31/2024

At any given moment, someone is publicly touting TV advertising as stronger than ever while another industry observer is declaring that the channel is dying. However, even more nuanced discussions of TV advertising’s relevance often put forth flawed arguments because industry watchers conflate the concepts of effectiveness and efficiency. Sponsored by Channel Factory.

Discover how TV advertising faces efficiency challenges and what marketers can do to address these issues effectively.

12/30/2024

Women's sports drew increased ad spend in 2024. Did that boost sports media spend overall?

12/30/2024

We rounded up the biggest trends of the year, based on the data that resonated the most with our readers.

12/30/2024

Holding company consolidation leaves a whole world of smaller and mid-sized marketers left on the sidelines, looking for agencies that will bring them their A teams and innovative solutions.

12/27/2024

Teams are enhancing ad creation efficiency and scalability with creative transformation for standout, differentiated ads that flourish. Sponsored by Amazon Ads.

Discover tactics for boosting bandwidth, output and optimization with generative AI in this guide from Amazon Ads and Digiday.

12/27/2024

A look at Digiday’s most popular WTF explainers in 2024.

12/27/2024

Here’s a list of all the major deals signed between publishers and AI tech companies in 2024.

12/26/2024

Amid skewed usable audience data, advertisers are turning to geography as a valuable dataset to unlock holistic insights beyond proxy metrics. Sponsored by Blis.

Geo strategies for outcome-focused advertising are bridging data gaps, improving accuracy and driving results while prioritizing privacy.

12/26/2024

We discussed with our research panels CTV and streaming’s increasing appeal, the advice they’ve been sharing with clients about programmatic buying, and how they’re working more closely with creative agencies.

12/26/2024

While subscriptions are still a modest slice of Snap’s revenue pie, they’re giving the company’s top line a noticeable lift.

12/26/2024

How marketers are generating avatars in minutes using audio, images or videos and produce content with hundreds of different backgrounds, outfits, tones and languages or gestures.

It’s now possible to generate avatars in minutes using audio, images or videos and produce content with hundreds of different backgrounds, outfits, tones and languages or gestures. Others use virtual influencers or animated characters – but either way, do you as a marketer aim for realism or ste...

12/26/2024

As the creator economy swells, niche creators stand out capturing user attention and advertiser dollars.

12/24/2024

Marketers may find themselves dizzy from the many ups and downs the industry experienced this year.

12/24/2024

Last year, Digiday published a “cynic’s guide” to esports. This year, the industry’s outlook is decidedly more optimistic. However, many esports companies remain unprofitable, and industry leaders are still trying to find a sustainable path forward.

Last year, Digiday published a “cynic’s guide” to esports in 2023. This year, the industry’s outlook is decidedly more optimistic. However, many esports companies remain unprofitable, and industry leaders are still trying to find a path forward that is sustainable in the long term.

12/24/2024

If retail media network experts could write a letter to the North Pole, here's what they'd ask for.