Hyla Strategies

11/04/2017

Catch Kathrine Switzer: Marathon Woman in the new adidas campaign.

They told us we weren’t tough enough. Not fast enough. Not strong enough. Not determined. They said that women did not possess the power to change the rules ...

10/10/2017

ICYMI: Catch Kathrine Switzer Marathon Woman & 261 Fearless on FOX 5 / Fox5NY.com

A legendary runner who made a name for herself as the first woman to officially run the Boston Marathon was in New York Monday. The great Kathrine Switzer led a group of women on a run downtown.

10/03/2017

Are you a badass lady runner that lives in NYC? Read on and brace yourself for the coolest event ever.

Meet and go on a 2ish mile fun run in Manhattan with the legendary Kathrine Switzer. Kathrine was the first woman to run the Boston Marathon as a numbered entry–it wasn't until 1972 that women were officially allowed to enter.

The run takes place on October 9th (Columbus Day). We'll meet at 9AM at the Fearless Girl statue then jog to the flagship Adidas store on Broadway and Lafayette for brunch and a meet and greet with Kathrine.

Interested? RSVP to [email protected] by THIS Friday.

09/29/2017

Yesterday, we donated a total of $1600 (Beachy Media $1005 + Donors $611) to two families affected by Hurricane Harvey. We sent $800 money orders directly to each family. These folks were identified courtesy of nurse/hero Kathleen Murtagh Bradley who flew down to provide emergency aid in the days following Harvey.

Here are their stories:

Family #1: Molly, Claire (10), Noelle (7)

Molly and her two daughters are currently living in her sister's small trailer in Orange, Texas after their home was destroyed. The house was completely flooded and unrepairable. They lost all of their belongings due to mold. Molly suffers from Bell's Palsy and has a difficult time finding employment opportunities. FEMA relief is still pending until the inspector can arrive at their home to officially condemn it. Given the issues in Florida and Puerto Rico, the timeline for FEMA is TBD. Concurrently, they were denied funding from the Red Cross and are attempting to reapply. Molly plans to use the funds for basic necessities - food, clothing, gas - but she explicitly asked if she could buy each of her daughters a toy since they only were able to save one Barbie each.

Family #2: Christopher & Tallaria (couple) and 2 daughters

Shortly after their home was destroyed in Texas, Chris and Tallaria relocated to Shreveport, LA to find work. They both landed jobs 2-3 days out of the week. They are currently living in a hotel courtesy of funds from the American Red Cross. They have 3 weeks of housing remaining from this grant. Although their house wasn't completely underwater, the wind, mold, and mildew destroyed everything. On the phone Christopher said, "My motto is if you don't work you don't eat. I feel like God does things for a reason and we are going to get up every day and keep plugging to make things okay for our girls." Tallaria, Chris, and their daughters plan to relocate permanently to Shreveport. The $800 will be used to put a down payment on permanent housing (and one Bud Light which Chris asked specifically if he could split with Tallaria).

Special thanks to everyone who donated. We are keeping our GoFundMe page up and running for another week. If you feel compelled, we encourage you to throw a few dollars our way. All additional funds raised with be split between the above two families.

https://www.gofundme.com/harvey-beachy-media-matching

09/28/2017

Tune into the Be Bold Podcast from Wanderlust and Lipstick to catch Oiselle CEO, Sally Bergesen.

"You can’t be bold without there being times of feeling highly not bold." ~ Sally Bergesen Subscribe Now! Apple Podcasts | Stitcher | Google Play Today’s guest is Sally Bergeson of Oiselle.

09/18/2017

Our very own Queen of Design, Rachel Cochran, will be presenting as part of the Soloist Collective's September speaker series on personal branding.

Join us tomorrow from 5:30 - 8pm at Prefer - 13 Crosby Street, 2nd Floor in NYC. Come learn from a panel of experts and enjoy some grub. Click the link to RSVP.

Speaker highlights include a Career and Leadership Coach helping women re-invent their careers and create their version of “having it all," a Chef who was recently elected to the National Advisory Council for the U.S. Personal Chef Association, and an Ironman triathlete whose work has been featured in the New York Times Magazine, The New Yorker, Vogue, and Scientific American or on the shelves at Macy’s, Bed Bath & Beyond, Sur La Table, and Bloomingdale’s (Yes, the last one is Rachel).

Obviously - this is the next step in our world takeover so we'd appreciate you joining.

Join us for the September Meetup of the NYC Soloist Collective. This month's happy hour features a panel of three Soloists on the topic of Establishing Your Brand: How to Stand Out from the Crowd. The

09/11/2017

Friends: We are over 50% to our target goal. Remember - every dollar donated up to $1000 will be matched by us.

It's been one week since Hurricane Harvey devastated TX and LA. Here are the numbers: * 63 people have died * 30,000+ people are in shelters * 27 trillion gallons of water were dumped on TX and LA We've all seen the hearbtreaking photos. I know that many of us have thought, "I should do some...

09/07/2017

UPDATE: We've identified families in shelters closing TODAY with nowhere to go. Funds raised will go directly to these families so they can find a place to stay. Beachy Media will be matching all donations.

It's been one week since Hurricane Harvey devastated TX and LA. Here are the numbers: * 63 people have died * 30,000+ people are in shelters * 27 trillion gallons of water were dumped on TX and LA We've all seen the hearbtreaking photos. I know that many of us have thought, "I should do some...

09/05/2017

Beachy Media is matching any funds donated to Harvey victims up to $1000. Donate at bit.ly/BeachyMediaHarvey.

It's been one week since Hurricane Harvey devastated TX and LA. Here are the numbers: * 63 people have died * 30,000+ people are in shelters * 27 trillion gallons of water were dumped on TX and LA We've all seen the hearbtreaking photos. I know that many of us have thought, "I should do some...

08/29/2017

Beachy Media is hiring! We're looking for a talented part-time Digital Content Creator + Communications Coordinator to join our team.

Apply at http://beachymedia.com/careers/. Contact [email protected] with questions.

This content creator will work with our creative team on monthly social media content and campaigns for brands across Facebook, Twitter, and Instagram and maintains and strengthens brand voice and identity for each client. They will write posts and image copy for a variety of brands in the sports an...

08/28/2017

Inspirational words of wisdom from Oiselle CEO in Outside Magazine.

Sally Bergesen, founder of Oiselle and a running activist, asks why don't we have established women's equivalents of the four-minute mile or the two-hour marathon.

08/28/2017

Special thanks to Doug Storer and Renata Rottinger Storer, co-founders of Night Runner Shoe Lights for their lovely "Get Well" flowers.

"May you be 'light' on your feet again soon."

Did we mention, they're really punny? Best piece of business advice - work for great people.

08/03/2017

Check out the Outside Online article about Kathrine Switzer Marathon Woman & 261 Fearless.

Kathrine Switzer on the lessons she's learned after a lifetime of running. Nonrunners, take note.

07/31/2017

Check out our video/photo work for Men's Fitness and Beachbody featuring Zachary Boivin, a father who lost over 100 pounds and competed in the 2017 IRONMAN Lake Placid triathlon.

Two years ago, Zach Boivin was sedentary and overweight—hardly the recipe for endurance racing success. Here’s how he overcame the odds—and remade himself into an Ironman inspiration.

07/23/2017

We found our new mascot at IRONMAN Lake Placid.

07/22/2017

Live from IRONMAN Lake Placid with Beachbody sponsored athlete, Zach, who's about to crush his first IM.

07/19/2017

BIKES + GIN = WIN

Win a Dutch bike courtesy of Damrak Gin. Enter here: http://wshe.es/IlUq2YTx

06/30/2017

Great article from Erin Kelly at Bustle profiling women in tech specifically the words from Lumo Bodytech CEO, Monisha Perkash.

As young girls, we’re often told that we can be anything we want to be when we grow up. From a successful actor, to a computer programmer, to the President of the United States, the sky’s the limit. However, despite the fact that 74 percent of young …