🛑 Attn Brands: This Is Tough Love
#digitalmarketing101 #marketingdigital #business #brandidentity #conversionrateoptimization
🤔 How do you create a marketing strategy? We’ll show you!
🌶️ Comment “Hot Sauce” below and we will DM you the full taste test/marketing strategy brainstorm.
Today in a special podcast experiment…
- 5 real marketers
- Taste test 1 homemade hot sauce
- And brainstorm its hypothetical marketing strategy.
If you need a marketing strategy yourself we will show you where to start and what questions to answer to get going.
#digitalmarketing #marketing #marketingstrategy #business #marketingtips #podcast
“There’s probably 50-60M views over the last 12-18 months there.”
Chris Masanto, Founder of the D2C category leader in pet suppliments PetLabCo explains the way they use educational organic content on IG, TikTok and YT Shorts to build community and awareness instead of investing in traditional brand creative.
“My philosophy is that for many of these emerging brands that require education it’s far better for one person to be in a car talking to the consumer in a really direct and authentic way, rather than a 30 second, $30K shoot in a really manufactured setting.”
In fact the team uses the data and creative insights they recieve from organic performance to directly inform the type of ad creative that will connect with their customer.
What other brands are using innovative organic strategies to drive growth?
#founder #digitalmarketing #business #marketing #Marketingstrategy #ceomindset
🤔 What should I tell my UGC creators to wear?
Wardrobe is a big detail that is often forgotten in UGC video shoots.
Here is your quick list of things to avoid:
- Tight patterns
- Text
- Logos/Brands
- Extremes in color (including black and white)
You want the wardrobe to complement what is happening on camera, not distract from it.
#digitalmarketing #marketingtips #ugc #usergeneratedcontent #marketing #digitalvideo
“It just really depends on what the brand is. A life insurance brand is going to be different than a hair care brand.”
Adam Wellington, Founder of the one-stop-shop brand accelerator, Neon Flux explains key drivers of performance for many brands they work with.
#digitalmarketing #marketingtips #leadership #ceo #ceomindset #marketing
“At least quarterly.” That’s how often brands should reassess their stage specific marketing strategies says Caroline Mercurio, Agency Group Director of Jump 450.
It’s important to stay agile due to:
- Shifting Goals
- Performance Data
- Emerging Trends
- Seasonality
- Consumer behaviors
- Market Conditions
All of which can have huge impacts on your marketing efforts.
#Marketingstrategy #digitalmarketing #marketingtips #marketing #business #cro
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