12/19/2022
As publishers continue to wrestle with the issue of maximising engagement and interaction online, the bid for consumer attention is only getting tougher. In conversation with , UK Managing Director, Anya 🤓] , discusses what they should be doing and how can help.
“Publishers face huge competition for consumer attention, given the wealth of platforms and the constant distractions from both real and virtual worlds. Shorter attention spans mean publishers have to work a lot harder to grab and then keep the attention of their users, so those publishers need to look at ways to make their sites and content exciting, engaging and interactive.” says Anya 🤓].
Want to hear more from Anya? Read the full Q&A below.
LINK https://www.inpublishing.co.uk/articles/user-engagement-5-minutes-with-anya-libova-21491