Red Thread

stories. connections. impact.

A creative storytelling production agency that values the power of human centric stories, agile creativity, and technical innovation.

11/21/2024

Red Thread shines a spotlight on artist Sean Fader and his powerful work, Insufficient Memory. Stay tuned for our feature documentary, coming in 2025 🏳️‍⚧️🎬!

Q***r lives lost to hate must be remembered. Insufficient Memory sheds light on forgotten stories of LGBTQ+ individuals murdered in the late 90s. How can we ensure these stories are not erased? Join the movement to create community-healing spaces and honor those who have been silenced. ***rMemoria...

10/11/2024

is a celebration of authenticity, courage, and the journey of embracing who we are. This year, we honor all the ways we come out—loud, resilient, bold, fierce, and respected!

Whether you’ve come out or are still on your journey, know that your story matters, your truth is valid, and you are seen. Let’s continue to uplift each other and celebrate the power in living freely and authentically. 🌈⭐️

09/18/2024

We're excited to spotlight Molly Bernstein, our Assistant Editor, who describes herself as curious, introspective, and intuitive! Molly is always eager to learn and understand the world around her, a quality that has carried over since childhood. Whether she's playing in her adult kickball league, spending time with her family (especially her niece), or enjoying movies with her girlfriend, Molly finds joy in the simple moments that fuel her creativity.

Molly’s passion for mastering the technical aspects of her role shows that this is just the beginning—her goal to become an editor is something she will achieve and manifest. As she continues to grow, we know she’ll soar to even greater heights. Just as she learns, we all learn together, which is something we truly value at Red Thread. Her favorite quote, "You cannot demand a service while simultaneously degrading those who provide it for you," speaks to the respect she brings to her work and the people around her.

You're a rockstar, Molly, and we’re glad to have you as part of the Red Thread family! 😎❤️

09/12/2024

We are RED THREAD. While a few of the Threaders couldn’t make the stoop, we're still woven together with creativity, passion, and a whole lot of teamwork! ❤️🏆

📸: Jamisha Rosado

08/26/2024

Enough said! ⭐️

08/15/2024

At Red Thread, we believe in going beyond the surface to uncover the essence of every narrative. Our approach isn’t just about crafting content; it's about diving deep with our clients to identify
the root of their challenges and shaping solutions that resonate.

Together, we create forward-thinking content that doesn’t just tell a story—it propels your brand forward, reaching new heights and broader audiences.

07/26/2024

In celebrating , our co-founder and principal, Connie Grazia, shares a powerful essay about her neurodiverse daughter, Summer. Connie's personal connection deeply influences her creative storytelling.

At Red Thread, we come from diverse backgrounds, learning from and inspiring each other, and creating space for all our communities.🧩

Read the article here: https://redthread.nyc/national-disability-independence-day/

National Disability Independence Day As a parent of a neurodivergent adult child, I witness firsthand the unique strengths and challenges of neurodiversity. ...

07/16/2024

We're proud to share, "Adapting to an AI World," which earned a Bronze for Hewlett Packard Enterprise and Red Thread! This project explores how AI can streamline everyday tasks, enabling teams to focus on more significant projects. These subject matter experts highlighted AI's role in enhancing, not replacing, our work lives. Through virtual production, we pushed creative boundaries to bring these insights to life in an innovative way.

https://shorturl.at/DK636

07/11/2024

Red Thread wouldn’t be the same without John Andersen's unwavering passion and boundless creativity. John thrives on solving puzzles and diving into the intricacies of visuals, technology, AI, and generative video, bringing a unique blend of expertise and enthusiasm to our team. His curiosity drives him to constantly seek new knowledge and innovations, which he generously shares with fellow Threaders, enhancing our collective skills and vision. Whether he’s crafting stunning visuals, flying drones for breathtaking footage, or traveling the world, John’s diverse talents and dedication to the industry contribute to our success. His commitment to expanding his skills and exploring the world with his partner reflects his relentless pursuit of creativity and excellence.

Join us in celebrating John’s invaluable contributions to Red Thread! 🚀✨

07/10/2024

We're honored to be featured in Pixotope's latest case study for our work with Disruptar at Hewlett Packard Enterprise Discover in 2023. Our standing partnership with DisruptAR and the innovative use of virtual production have elevated visual storytelling to new heights. At Red Thread, we're committed to advancing our clients' missions while pushing our creative boundaries.

Dive into the full case study to see our approach and the impact of our collaboration.

DisruptAR & Red Thread reimagined HPE's Discover event with virtual production software Pixotope. Learn how they created an immersive viewer experience.

06/27/2024

Pride is not just a celebration for the sixth month of the year; it represents the ongoing fight our community has endured for years and continues to face. Every day, we take another step in occupying space without hesitation, knowing we do not need anyone's approval or fit within anyone's parameters. We are out loud and proud of it. We are PRIDE! 🌈

06/19/2024

Juneteenth is a time for reflection and action! Red Thread is committed to fostering an inclusive environment where all voices are heard and valued. Our journey toward greater diversity and equity continues, and we are dedicated to making meaningful strides every day. ❤️ 🖤 💚

06/16/2024

Happy Father's Day from our Red Thread family to yours!

06/12/2024

At Red Thread, we thrive on the power of meaningful connections. Last year's Women’s Business Capital Summit, hosted by Women Business Collaborative, was a testament to this, as we invited attendees to share their true stories. This initiative led us to the remarkable Danielle Leavell, Founder and Master Distiller of Astraea Spirits. Filming and producing a promotional spot for her brand was an absolute honor. 🍸🌟

Executive Producers: Nadine Licostie & Connie Grazia
Director: Nadine Licostie
Producer: Adrienne Klein Ratto
Creative Director: Kyra Donahoo
Director of Photography: Kevin 'GK' Frederick
1st AC: Jennifer Desrosiers
Gaffer: Réal Gill
Sound Recordist: Eamon Redpath
Bartender: Chris Cardone
Restaurant: Bell Book & Candle

05/21/2024

Red Thread has won 4 Telly Awards for our work with Bank of America and Hewlett Packard Enterprise! We have been recognized in DEI (Gold), General-Media Promotion (Silver), Sports Series (Silver), and General Thought Leadership (Bronze). These awards reflect our dedication to telling authentic and impactful stories.

Congratulations to all the winners for their outstanding work. Here's to more inspiring stories!

05/12/2024

Happy Mother's Day from our Red Thread family to yours! 💐

05/03/2024

Red Thread's Nadine Licostie has been selected into Marquis Who's Who! Nadine's dedication to media and entertainment through impactful storytelling and innovation has gained her industry-wide recognition.

Join us in congratulating Nadine on this well-deserved honor! 🥳

May 02, 2024 -- Nadine C. Licostie is noted for success in creative film production and storytelling

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333 Park Avenue South
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http://redthread.nyc/

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Videos

At Red Thread, we believe in going beyond the surface to uncover the essence of every narrative. Our approach isn’t just about crafting content; it’s about diving deep with our clients to identify the root of their challenges and shaping solutions that resonate. Together, we create forward-thinking content that doesn’t just tell a story—it propels your brand forward, reaching new heights and broader audiences. #RedThread #Storytelling #NYC #Production #Brands

Crafting Stories That Propel Your Brand

At Red Thread, we believe in going beyond the surface to uncover the essence of every narrative. Our approach isn’t just about crafting content; it's about diving deep with our clients to identify the root of their challenges and shaping solutions that resonate. Together, we create forward-thinking content that doesn’t just tell a story—it propels your brand forward, reaching new heights and broader audiences. #RedThread #Storytelling #CreativeAgency #Brand #NYC #Production

In celebrating #DisabilityIndependenceDay, we are highlighting the inspirational athletes we filmed at the 2023 Special Olympic World Games in Berlin. Defying societal expectations, these remarkable individuals lift the weight of discrimination and prejudice imposed on them. Often underestimated, they embody the true essence of tenacity, self-advocacy, and dignity. Their stories are not just about overcoming but about becoming. 🏅🌟💙 #DEI #DisabilityAwareness #RedThread

We are PRIDE!

Pride is not just a celebration for the sixth month of the year; it represents the ongoing fight our community has endured for years and continues to face. Every day, we take another step in occupying space without hesitation, knowing we do not need anyone’s approval or fit within anyone’s parameters. We are out loud and proud of it. We are PRIDE! 🌈 #HappyPride #LGBTQ #RedThread

Astraea Spirits Promo Spot

At Red Thread, we thrive on the power of meaningful connections. Last year's Women’s Business Capital Summit, hosted by Women Business Collaborative, was a testament to this, as we invited attendees to share their true stories. This initiative led us to the remarkable Danielle Leavell, Founder and Master Distiller of Astraea Spirits. Filming and producing a promotional spot for her brand was an absolute honor. 🍸🌟 Executive Producers: Nadine Licostie & Connie Grazia Director: Nadine Licostie Producer: Adrienne Klein Ratto Creative Director: Kyra Donahoo Director of Photography: Kevin 'GK' Frederick 1st AC: Jennifer Desrosiers Gaffer: Réal Gill Sound Recordist: Eamon Redpath Bartender: Chris Cardone Restaurant: Bell Book & Candle #WomensBusinessCollaborative #AstraeaSpirits #RedThread #CreativeAgency #Production #WinesandSpirits

True Storytelling

Great storytelling starts with trust, a value ingrained in Red Thread since its inception. We immerse ourselves in our clients' perspectives to tell their stories authentically. #RedThread #StorytellingDay #CreativeAgency #Production #NYC

David Kennerly: The Eye of History

Red Thread celebrates #WorldStorytellingDay with a nod to one of the greatest storytellers we know. Through the language of still photography David Kennerly tells the stories of history in the making, the people who made it, and some of the most important events of our times. Red Thread was honored to produce this tribute to David Kennerly to mark the occasion of his archives being acquired by the University of Arizona’s Center for Creative Photography. #RedThread #Storytelling #Photography #Production

Red Thread is a collaborative art

And now a word from Red Thread! Across 23 years of creative production, Red Thread continues to weave connections along the way that have created lasting partnerships, bridged meaningful collaborations, and advanced our collective in exceptional ways. Red Thread is not about one person; it's about all of us. #RedThread #Production #CreativeAgency

Red Thread visual identity

Exciting announcement from Red Thread! Red Thread spends a lot of time thinking about visual representation and imagery. Over the past few months, we have reflected on our own identity and today we are so proud to announce a new visual treatment for the Red Thread brand. Hats off to our dear friends at No Filter, and the inimitable talents of Sami Saaud who brought us design with heart and mind. The Red Thread logo retains the symbolic long dash, a visual representation of the ‘red thread’ concept—the belief in unbreakable connections and destinies intertwined. This element underscores Red Thread’s dedication to creating deep, lasting bonds through its creative endeavors. The new logo is not just a symbol but a promise of Red Thread’s continued evolution in delivering unforgettable experiences #RedThread #CreativeAgency #Production #NYC

2019 Super Bowl LIII PSA

As we gear up for the upcoming Super Bowl weekend, we're thrilled to share a 2019 throwback to a moment that still resonates deeply with us from Super Bowl LIII. Red Thread had the honor of producing a PSA spot for CBS Cares and Girls, Inc., voiced by Gayle King, that features a team of young girls playing against the New York Giants. This spot served as a reminder that teamwork, determination, and believing in oneself can lead to success at the highest level in any field Behind the scenes, this spot was driven by a strong team of women who brought their talent and dedication to every aspect of its creation: Director: Nadine Licostie Producer: Connie Grazia Cinematographer: Mai Iskander Editor: Justine Warwick Choreographer: Melinda Buckley This weekend as we celebrate this year's Super Bowl, let's carry this inspiring message forward and continue to empower each other to reach new heights. Here's to strength in unity and unwavering resilience! #SuperBowl #Empowerment

Berlin Special Olympics 2023

Our partnership with Bank of America has earned us a Bronze Anthem Award for Social Impact in Diversity, Equity & Inclusion! This Special Olympics World Games Berlin 2023 social spot highlighted the incredible athletes who participated in the games. At Red Thread, we celebrate diversity and inclusion every day. Congrats to all the winners from The Anthem Awards! #SocialImpact #AnthemAwards #SpecialOlympics #DEI #WBENC #NGLCC