Highlight Agency

02/20/2025

No actors here — just real business owners, employees, and customers bringing this campaign to life! We had a blast working on the American Express Disputes Learning Hub — because every business owner deserves to focus on their craft, not disputes.

And if you spotted a familiar face… that was our very own Ola Parks making her on-screen debut! 🎭🔥 Time to update that LinkedIn, Ola! 😆

Huge thanks to American Express for trusting us with this project! 🎥

Director: .lazar

Director of Photography: Cody Powers

Agency: The Mixx, Robyn Streisand

01/10/2025

In a world full of choices, your brand is a beacon waiting to guide the right customers to its light. But with so many facets to your product or service, how do you choose which one to focus on? How do you become the lighthouse that cuts through the fog of competition and leads your audience to safe shores?

That’s where we come in.

✨ We dig deeper to uncover the essence of your brand — the unique glow that makes it stand out.
✨ We illuminate the features and attributes that resonate most with your audience, highlighting the qualities they’ll love.
✨ We focus the spotlight on what truly matters, ensuring your brand doesn’t just shine but shines in the right direction.

Let’s turn your light into a guide for success. Because even in the darkest times, the right glow can illuminate everything.

Ready to shine? Let’s get started 🫶

12/31/2024

Cheers to the Stories We’ve Told! 🎬

As we look back on 2024, we see countless ideas brought to life, frames that moved audiences, and stories that made a mark – on screens of all sizes.

From bold commercials to heartfelt animations and scroll-stopping social media content, none of this would have been possible without our incredible team💡 The creatives, strategists, editors and dreamers – you made magic happen this year. Thank you for your vision, hard work, and endless passion.

A huge shoutout to our clients and partners, who trusted us to tell their stories in ways that resonate. Together, we pushed boundaries, inspired audiences, and delivered work we’re proud of.

🚀 2025, we’re ready for you! Here’s to even bigger ideas, bolder visuals, and stories that connect, surprise, and stay in people’s hearts.

Happy New Year from all of us at Highlight! Let’s keep creating moments that matter 🎆

Ola Parks Olya Boykiv Dimitry Carter

12/27/2024

Great marketing might look like magic, but behind every dazzling “ta-da!” is a well-coordinated playbook. Just like an athlete crossing the finish line or a magician pulling off a flawless illusion, the key is preparation, precision, and understanding the audience.

At our culture-driven agency, we don’t just wave a wand — we dive deep into the minds of your customers. By understanding who they are, what they value, and how they connect with the world, we help you show up exactly how they need you to.

Here’s our strategic spellbook:

🏆 Research and Positioning
We find your winning angle by uncovering market insights and carving out your unique space.

🗣️ Brand Identity & Voice
Your brand isn’t just a logo; it’s your story, your tone, your personality. We craft it to resonate.

🎯 Marketing Strategy
Every campaign is a mission. We set clear goals, create detailed plans, and execute for impact.

Because the real magic? It’s making your customers feel like you were made just for them.

Ready to create something extraordinary? Let’s make it 🌟

12/23/2024

We’re beyond proud of our amazing new all-female crew! 🎉

Whenever possible, we make it a priority to hire women. Why? Because, let’s face it — there’s still a significant gap when it comes to representation and expectations for women in leadership roles. Did you know that as of 2023, only 11.8% of executive positions in the U.S. are held by women (S&P Global Market Intelligence)? Shocking, right?

Studies also reveal that companies led by female CEOs tend to perform better financially. For example, organizations with women in top management positions are found to have 15% higher profitability compared to those without (Working Capital Review).

But beyond the numbers, we genuinely believe that female leadership is a game-changer. A stronger economy? Check. A more peaceful world? Absolutely. Imagine a future where women lead nations and fill government seats — we’d probably say goodbye to wars altogether.

Ladies, it’s our time to shine! ✨
Olya Boykiv Ola Parks

12/20/2024

Imagine a City of Empty Screens 📺

In a world where screens are everywhere but empty, Highlight steps in to make them matter.

We’re a Creative Content Agency that transforms blank spaces into stories worth watching. From commercials to animation, and social media strategies to engaging content, we bring ideas to life for screens of every size.

At Highlight, we don’t just fill the silence — we create moments that connect, inspire, and shine. Let’s light up those empty screens together ✨

11/28/2024

Thanksgiving isn’t just a holiday — it’s a moment to step back, reflect, and recognize the people and connections that shape our journey. At Highlight, this day is about gratitude for the values we share, the connections we build, and the growth we achieve together with you — our clients, partners, collaborators, and community.

Ola Parks Jules Hamilton

07/12/2024

🥤 Dr Pepper has climbed to the No. 2 spot, sharing it with Pepsi. Discover how strategic marketing and unique flavors have made Dr Pepper a standout success. 🍓🔥 Read more on our blog!

Dr Pepper's ascent to America's second-favorite soft drink, surpassing Pepsi, is attributed to innovative marketing strategies, engaging flavors, and strong Gen Z engagement, while maintaining a focus on community and fun. ⏩ Read in the article ▶️ Blog Highlight

07/12/2024

The Cannes Lions International Festival of Creativity is always a thrilling and dynamic event. This year, we were inspired by incredible campaigns, but some stood out more than others. Here are the highlights!👇

1️⃣ The most standout campaign was CeraVe’s ‘Michael CeraVe.’ This campaign took audiences on a journey from “CeraVe, developed by Michael Cera” to “CeraVe, developed with dermatologists.” By creating a clever conspiracy, starting with a Reddit rumor, followed by bonkers PR teasers, and leveraging the Super Bowl stage, CeraVe captured the public’s imagination and achieved phenomenal results.

2️⃣ Another one was Heineken’s ‘Gaming Fridge.’ Heineken tapped into the gaming community by addressing a key issue: overheating. The result? The Gaming Fridge became a sensation, impacting over 340 million gamers worldwide and earning over $25 million in media coverage. This innovative campaign not only connected Heineken with Gen Z gamers but also showcased the brand’s relevance in a fresh, exciting way.

3️⃣ The Met’s ‘Replica’ campaign also captivated us. This groundbreaking campaign brought art to the metaverse, allowing visitors to scan artworks at The Met and turn them into digital wearables for their Roblox avatars. The Replica app guided visitors on a scavenger hunt through the museum, scanning objects to unlock digital items. This immersive experience increased foot traffic to The Met and promoted art appreciation among a new generation, proving that cultural institutions can thrive in the digital age.

These campaigns have sparked our imagination at Highlight, and we’re excited to use their innovative strategies as a springboard for our future projects. Stay tuned for what’s next!

05/16/2024

NEW BLOG POST

Explore the rise of social commerce, distinct from e-commerce, and its transformative impact on retail, including projections for the burgeoning livestreaming market.



click the link below 👇
https://highlight.nyc/blog/social-commerce-revolutionizing-online-shopping/

04/22/2024

🌍 Happy Earth Day! 🌿 Today, as we reflect on the beauty of our planet, let's remember moments like this captivating scene captured by Highlight Agency's Ivan Bideac | Photography for back in 2021. Oisin Murphy's adventurous spirit amid Iceland's stunning landscapes reminds us of the awe-inspiring wonders Mother Nature has to offer.

Every iceberg, every mountain peak, and every pristine wilderness is a testament to the splendor of our Earth. As we celebrate Earth Day, let's renew our commitment to protecting and preserving our planet so that future generations can continue to explore and be inspired by its majesty. 🌏💚

04/12/2024

From creative minds to seasoned professionals, AI is revolutionizing the world of video editing. Our latest article looks at how artificial intelligence is reshaping the landscape of video production, making editing tasks faster, easier, and more inspired than ever.

💡 Discover our curated list of cutting-edge AI-based video editing tools, from Adobe Premiere Pro to Wondershare Filmora, each offering unique features to enhance your workflow and elevate the quality of your content.

Peer into the future and imagine personalized videos tailored to each viewer, generated by AI with real-time editing. Explore the potential of virtual personalities as brand ambassadors and the future of video content creation.

The next era of video marketing has just begun. Let's embrace the golden age of digital creativity together! 💫

Read the full article 👇
https://highlight.nyc/blog/ai-for-video-editing-10-tools-you-should-know/

04/05/2024

Gen Z is changing the way we think about marketing. 🤓

According to this recent article from Vogue Business, research from US youth culture agency Archrival and industry experts explain how Gen Z is rewriting the old-fashioned consumer path to purchase.

Over the last few decades, marketers have been OBSESSED with a linear path to purchase, but Gen Z is breaking the mold. 🛠️

Archrival's research, involving qualitative and quantitative methods, reveals Gen Z's consumption journey as an infinite loop of inspiration, exploration, community, and loyalty.

Fascinating poll results from Gen Z include what makes a brand seem cool:

55% prefer exclusive content
55% value a brand sponsoring events they want to attend
52% are drawn to brands collaborating with artists, celebrities, or other brands
52% love limited-edition product drops
51% admire brands with an active social media comment section
45% appreciate brands that challenge social norms and taboos
39% look for brands with a presence on community chat forums like Discord and Reddit

For Gen Z, brand loyalty isn't just about making repeat purchases. Interestingly, their loyalty is more defined by the likelihood of telling friends about a brand or simply loving it—even without frequent purchases.

Loyalty programs and discounts still matter, but Gen Z craves benefits even if they're not yet customers. According to Ben Harms, Chief Growth Officer at Archrival, Gen Z expects brands to earn their loyalty continuously through innovative approaches.

Read more about this generational shift in the full article 👇

New research from US youth culture agency Archrival and industry experts reveal how Gen Zs are rewriting the consumer path to purchase.

04/03/2024

Yesterday our team was privileged to gather alongside accomplished alpha women for an insightful morning dedicated to Intentional Leadership, Carla Harris's Executive Women's Breakfast sponsored by Morgan Stanley.

Among the distinguished attendees at our table were Carolina Silva, a powerhouse at Morgan Stanley; Claire Steichen, a revered coach who specializes in building teams; Mary Caracappa, a design and consulting firm CEO and former managing director at Morgan Stanley; Jessica Laurella, a thriving tech company owner; and Christina Paul, CFP®, CIMA®, a distinguished figure within Morgan Stanley's wealth management division.

Our keynote speaker, Carla Harris, a luminary within Morgan Stanley, shared eight pearls of leadership from her book "Strategize to Win", illuminating the path towards authentic and impactful leadership:

1.⁠ ⁠Authenticity - Embrace your multifaceted identity and stay true to yourself.
2.⁠ ⁠Build Trust - Prioritize consistent delivery and cultivate meaningful relationships.
3.⁠ ⁠Clarity - Define success and communicate expectations effectively.
4.⁠ ⁠Diversity - Champion inclusivity and celebrate the richness of diverse perspectives.
5.⁠ ⁠Innovation - Foster a culture where failure is not feared but embraced as a catalyst for growth.
6.⁠ ⁠Inclusivity - Create environments where everyone feels valued and heard.
7.⁠ ⁠Voice - Speak up and confront challenges with courage and conviction.
8.⁠ ⁠Perspective - Challenge assumptions and refrain from crafting narratives that may not reflect reality.

Carla emphasized the importance of using our power and voice for positive change. To paraphrase her call to action, "if you get in the room use your power, because if you don't use it, it won't be respected, and someone will take it away."

04/02/2024

We're thrilled to introduce the debut article on our brand new blog by Jules Hamilton : "The Rise of Virtual and Augmented Reality in Corporate Branding."

From immersive experiences to innovative marketing strategies, this piece is a must-read for those curious about this new intersection of technology and branding.

Click the link to read the full article now! cutly.uz/XpGzf 💡

03/28/2024

Flashback to an unforgettable collaboration that continues today. 🚲🎨♠️

Our journey with Bicycle Cards and Disney, two timeless and iconic brands, has been pure magic and nothing short of legendary!

Let’s talk about why Bicycle cards are simply the best. Known for their unparalleled quality, durability, and smooth handling, Bicycle cards have been a staple in the gaming and magic community for generations.

Couple the experience of Bicycle cards with Disney’s rich storytelling and beloved characters, and what you have isn’t just good—it’s downright enchanting. 🇺🇸🏰✨

The full set is a collector’s bundle including 6 full decks. There’s a deck dedicated to Classic Mickey, two decks celebrating Disney Princesses (one in pink the other in navy), two decks hearkening to Disney’s Villains (one in green the other in purple), and our favorite the Gold and Black Mickey deck.

🃏🎩🌈

03/28/2024

In a recent episode of the "Women Who Own It" podcast, host Allison Maslan interviewed Ola Parks, the co-founder and executive producer of Highlight, a creative agency based in New York. The episode delves into Ola's journey building Highlight, lessons she's learned in the business world, navigating the impact of the pandemic on the agency, and valuable insights on marketing and team management.

Having a strong partnership that fosters growth, accountability, and mutual support is one of the most important things. The interview touches on Highlight's new website launch and future endeavors, while nodding to Women's Business Enterprise National Council - WBENC as being a powerhouse of connections, support, and opportunities.

The fundamental driver of creativity within any business enterprise is a sense of curiosity. Embarking on novel ventures in the realm of business is ever an ...

03/27/2024

Last week I attended the Women’s Business Enterprise National Council WBENC Conference in Denver, CO. This is my third conference thus far, and the first one where I actually did not have to work. The other two times, our company was selected to perform videography and photography services for the conference.

WBENC is a national organization with regional chapters that meet on a regular basis. I belong to the NY Metro regional chapter. WBENC is a very special club to me; it’s also the only official certifying body for Women-Owned businesses.

The supplier diversity network is its own unique ecosystem. Every year a number of corporations, like those of the Billion Dollar Roundtable, commit to spend millions of dollars on diversity owned businesses. The idea behind WBENC’s annual conference is to connect clients and suppliers, promoting women-owned businesses. The theme and collective call for action for this year’s conference was Amplify–with the intent to elevate . The WBENC conference accomplished that, bringing together almost 5000 attendees!

One of my favorite sessions was the Women of Influence by the USPAACC - WISE (Women Initiative for Strategic Empowerment), the largest non-profit representing Pan Asian Americans in business, sciences, the arts, sports, and education. Their mission is to be a business matchmaker and a gateway to corporate and government contracts in different markets. We learned about the importance of giving back and mentoring others to become fearless leaders. Not just in order to make the world a better place, but also to create thriving feedback loops in our own economies. The panelists Carolyn Joshua, Doris Li Yeh, Jenny Jing Zhu, Nina Patnala, Sheri Shipe, Sh*tal Daftari, Vivian Pham, MSW, Vivian Young, Susan Allen were amazing! They spoke about their immigration journeys and the risks they took to get where they are today–managing billion dollar companies. As a business owner and immigrant from Ukraine, their discussion struck a chord with me. I think about the experiences I’ve had and the company I’ve built with my team. WBENC really is the best space for women entrepreneurs and Fortune 500 companies to band together and share our experiences, stories and achievements–to be a force for good and a force for growth and connection.

The other session I liked most was about well being and self care by Kimberly McHugh and Stephanie Beveridge (Chevron). Their quote “you were born an original, do not die a copy” served as a clarion call and reminder to me for self-empowerment and resilience. After the war in Ukraine began, we made an effort to work with artists and creators back in Ukraine for digital assets, animation, and web design. This emerged from a sense of purpose ignited in us to channel our skills and resources towards fostering creativity and strength within our communities. I believe, it's essential to hold onto your origins while looking ahead to your aspirations.

- Ola Parks
, Highlight