Feral

A content studio for today's visually hungry world. feralnews.tumblr.com
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09/20/2023

11/03/2022

Did you know the average director spends 33 hours of unpaid work on every pitch to an agency? For directors of color, the average is 42.5. That’s why last year, I participated in FREE THE WORK’s first-ever Director Census, along with over 300 commercial directors worldwide.

Together, our answers shed light on the lack of transparency, inadequate compensation and discrimination that directors face while navigating the pitch-and-bid process within the commercial industry.

Visit to read the full report and find out how you can get involved - it’s time for action!

11/03/2022

has launched its first-ever Director Census tracking the lack of transparency in the commercial industry. The bidding process for commercial directors is in dire need of change. Read more about our findings here: https://bit.ly/3zxvmpd

03/30/2022

The Energy Makers Lab aims to bring positive energy to create content that inspires and uplifts. 🙌

03/30/2022

_NEW WORK_

Let that positive energy flow! 🕺🏽 🎹🎨🖌️🍍
So thrilled to have been able to collaborate with BAYA™️ and on this feel-good campaign. It was such a pleasure to bring this vision to life with all the amazing BAYA makers.

This energy drink is crafted from caffeine naturally found in coffee fruit. So refreshing for those days of summer, which I'm so ready for.

ᴇɴᴇʀɢʏ ᴍᴀᴋᴇʀꜱ:

Client:
Agency:

GEP .cindychapman
VP EP Jennifer Bluford
ECD
VP CD
ACD Matt Casey
VP Influencer and Multicultural Marketing Dani Smith

Production:
Director:
Producer:
Cinematographer:
PD:
1st AD: Eric LaFranchi
PM: Suzie Jozkowski
PC: Amandine Thomas
Stylist: Veronica Graye
Groomer: Amanda Wilson

Post Production:
Editor:
Lead VFX/ Animator:
Music and mix:

Photographer: (from )

Shot

And of course, special thanks to Starbucks for this amazing opportunity! 🙏

Learn more about these awesome Energy Makers: https://www.energymakerslab.com/

03/30/2022

channeling his positive energy from a Baya™️.

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Videos

The Energy Makers Lab aims to bring positive energy to create content that inspires and uplifts. @jordanfisher 🙌

_NEW WORK_ Let that positive energy flow! 🕺🏽 🎹🎨🖌️🍍 So thrilled to have been able to collaborate with @Starbucks BAYA™️ and @Edelman on this feel-good campaign. It was such a pleasure to bring this vision to life with all the amazing BAYA makers. This energy drink is crafted from caffeine naturally found in coffee fruit. So refreshing for those days of summer, which I'm so ready for. ᴇɴᴇʀɢʏ ᴍᴀᴋᴇʀꜱ: @jordanfisher @karenxcheng @iamjustinvibes @cache_bunny @tommylundberg @homsweethom Client: @starbucks Agency: @edelman GEP @ms.cindychapman VP EP Jennifer Bluford ECD @kelsonberkus VP CD @iamrodrigobistene ACD Matt Casey VP Influencer and Multicultural Marketing Dani Smith Production: @feralnyc_studio Director: @poppyyael Producer: @lucasjoaquinog Cinematographer: @muzeum_gram PD: @marieyan @redeyereps 1st AD: Eric LaFranchi PM: Suzie Jozkowski PC: Amandine Thomas Stylist: Veronica Graye Groomer: Amanda Wilson Post Production: @feralnyc_studio Editor: @nycty Lead VFX/ Animator: @angeliqueamelie Music and mix: @squeakecleanstudios Photographer: @scottmcdermott_ (from @randycolereps) Shot @gumstudios And of course, special thanks to Starbucks for this amazing opportunity! 🙏 Learn more about these awesome Energy Makers: https://www.energymakerslab.com/

@jordanfisher channeling his positive energy from a @Starbucks Baya™️.

The staredown before the touchdown. #NikeSilo⠀ Director: #PoppyGordon @poppyyael ⠀⠀ Producer: #MartellRose⠀⠀ Athlete: @amaricooper9 #amaricooper⠀ Sound: @golden_hum⠀ Editor: @jessicaledoux⠀⠀ Post Production: @themillchannel ⠀ #football #silocleats #nike #speed #agility #fitness #sports #NFL

Feral x Nike #NikeSilo ⠀ ⠀ Director: #PoppyGordon @poppyyael ⠀ Producer: #MartellRose⠀ Sound: @golden_hum Editor: @jessicaledoux Post Production: @millchannel Athletes: #MarcusMariota, #AmariCooper, #LeonardWilliams⠀ ⠀ #football #silocleats #nike #speed #agility #fitness #sports #NFL

With #NikeSoloCleats, Quarterback, #MarcusMariota maintains speed and agility. ⠀ ⠀ Director: #PoppyGordon @poppyyael ⠀ Producer: #MartellRose⠀ Production Manager: #CraigButta, #MegTyra⠀ DP: #NickTaylor, #MichaelPescasio⠀ Athletes: #MarcusMariota, #AmariCooper, #LeonardWilliams⠀ ⠀ #football #solocleats #nike #speed #agility #fitness #sports #NFL