WNBC Radio Alumni Group

01/25/2025

(Sat) "After the AM/FM radio campaign, there was a powerful lingering sales effect from the AM/FM radio ads as conversions continued to grow." Still another prime example of how effective AM/FM radio can be in the ad market...http://melphillipsradioviews.com

01/24/2025

(Fri) #1 BB Hot 100 - "Judy In Disguise" - John Fred - Jan 24, (1968)
https://www.google.com/search?sca_esv=5593be2ce5ed860b&sxsrf=AHTn8zoiiXR8mf6NL2fShcYRhhlISur9AA:1737724643902&q=judy+in+disguise&udm=7&fbs=ABzOT_CWdhQLP1FcmU5B0fn3xuWp6IcynRBrzjy_vjxR0KoDMuRqhRxkdGgKzs52-1TZixfAoabovdDle3aFQwZh0DvZcXY53FTqR8iWWsmyyxnt41jzC8bkuWF7wvI5JdzXDHr1-e3dSzTSyp0bMF3EpWwO6stPvyf9V9bbAKNh1lbDLksByDzBZW7mt68w8wilnpMtaSDbSvqAbVoqf3Var-I_chmnJg&sa=X&ved=2ahUKEwiM4vfguI6LAxV1k4kEHaM5LM0QtKgLegQICBAB&biw=857&bih=614&dpr=1.32 =ive&vld=cid:27e0bdf9,vid:TaWaQBxc0aI,st:0

01/24/2025

(Fri) "Ad recall is the brand equity measure that is most sensitive to recent advertising, Double digit growth in ad recall indicates strong impact from the AM/FM radio campaign." MORE: http://melphillipsradioviews.com

01/23/2025

#1 BB Hot 100 - "Knock Three Times" - Dawn - Jan 23, (1971)
https://www.google.com/search?sca_esv=8e51937e604c7cc8&sxsrf=AHTn8zryYKPgcBVaYBRhBBzauXv_0lri8Q:1737635481452&q=knock+three+times&udm=7&fbs=ABzOT_AbO4FDF6WWO8NcWpWAXKDCWOVPLEOCKjogCUygkB4-Iy_MZFzeR6sIwo6VBtLQswFfLH6_7jh1UBS3pb5teQFXy1s7eA2VEt6gWKnc50mi3eW3QMlgtwGRuCGQVrHurQ79njJbfXqa0bhMEd3Zz0iwDsGS8JOJX3HoGDRWIKdwomqSWzQI0zaKDlFmQAnssqpTNOKS6PWXDejT62f4SQuH-3Ht_A&sa=X&ved=2ahUKEwj50fvM7IuLAxXZvokEHRiZGrYQtKgLegQIExAB&biw=857&bih=614&dpr=1.32 =ive&vld=cid:12bd6c82,vid:nt5uNQ3FXRI,st:0

01/23/2025

(Thurs) When providing consumers with a list of brands and asked how familiar they were with each brand, the survey found 12% boosts in total ad recall, while those saying they were "extremely/very familiar" with the advertised brand grew 9%. http://melphillipsradioviews.com

01/22/2025

#1 BB Hot 100 - "I Wish" - Stevie Wonder - Jan 22, (1977)
https://www.google.com/search?sca_esv=715c4e507116a0ae&sxsrf=ADLYWIKS3rfSW2o_mLVOd-6hiO4yydGr4A:1737550572232&q=stevie+wonder+i+wish&udm=7&fbs=AEQNm0Aa4sjWe7Rqy32pFwRj0UkWwAFG7ranuZ26H8lR7pf_8AzBs6lnFFuPH6eU3OV27QJxgWOC2pYAfK469oms6rmuT0DrgO-z8kQP827bqZHgXJFyc7BUm-ANoK_sv3JeRitljNRvIr5c2aWPvOJochEpEbHBBOuIMlUINaXEfNwqv6KUmj0g1gd7tcvgwC10lNFu5js1jKEtSVmYUGgFdhq4iMbwnQ&sa=X&ved=2ahUKEwiKnYylsImLAxVFhYkEHRi5LicQtKgLegQIEBAB&biw=857&bih=614&dpr=1.32 =ive&vld=cid:c6c1055f,vid:hYKYka-PNt0,st:0

01/22/2025

(Wed) Among heavy AM/FM listeners, unaided brand awareness saw a 16% lift, and a 10% increase among total persons 18+, vs just 5% among heavy TV viewers. MORE: http://melphillipsradioviews.com

01/21/2025

#1 BB Hot 100 - "Lucy In The Sky" - Elton John - Jan 21, (1975)
https://www.google.com/search?sca_esv=0362892ef7fa3c39&sxsrf=ADLYWIJWn1jtLBsHz2ofiBtLEMq3Qq2gow:1737463275652&q=elton+lucy+in+the+sky&udm=7&fbs=AEQNm0Aa4sjWe7Rqy32pFwRj0UkWd8nbOJfsBGGB5IQQO6L3JyJJclJuzBPl12qJyPx7ESJaJcVcqks9dRTixhoWOXFxRgjsJ19-_8aIkfBw05wqwBBXcqYr_7gZvr3ehzfZ8KqeSd96E9nn4WOztG4PswKckadN32dwcbgXTvj0sm2aVnKkcja-9nciRckcndtuLC21aRhvc2-C0No9_t_YLBYZbL11Pw&sa=X&ved=2ahUKEwiF7OuK64aLAxVyg4kEHUctGsUQtKgLegQIJBAB&biw=857&bih=614&dpr=1.32 =ive&vld=cid:2e713434,vid:5EOFnnBQjp8,st:0

01/21/2025

(Tues) The radio campaign generated a monthly reach of 75%. In the test markets, three out of four people were exposed to the campaign, MORE: http://melphillipsradioviews.com

01/20/2025

Thanks to Chris Cameron of The New York Times for this list of those not attending the inauguration. Maybe Pres. Biden should have pardoned Chris...

Not Going
Michelle Obama, Nancy Pelosi, Representative Alexandria Ocasio-Cortez of New York, Representative Adam Smith of Washington, Representative Judy Chu of California, Representative Delia Ramirez of Illinois, Representative Donald S. Beyer Jr. of Virginia, Representative Steve Cohen of Tennessee, Representative Jasmine Crockett of Texas, Representative Ilhan Omar of Minnesota and Representative Veronica Escobar of Texas.

Chris Cameron covers politics for The Times, focusing on breaking news and the 2024 campaign.

01/20/2025

#1 BB Hot 100 - "Show and Tell" - Al Wilson - Jan 20 (1974)
https://www.google.com/search?sca_esv=741dc4f98c90c9c4&hl=en&sxsrf=ADLYWIJ0G672EAdDqrTWkkUOfgYDGk3JUw:1737379562269&q=show+and+tell+song&udm=7&fbs=AEQNm0Aa4sjWe7Rqy32pFwRj0UkWd8nbOJfsBGGB5IQQO6L3J7pRxUp2pI1mXV9fBsfh39Jw_Y7pXPv6W9UjIXzt09-YDFw5jdLalJGTuCXHbQcty_EBVVxoW_MbFuNpau2R2xJ4G5pPVLpZydMDNFChslFu8qHypRl4bk1tbCF2fhdwqkH0o1q5_C-kgC6b7a68vFnYSwSLStepl-bJ8kfm0LJSZqkzbQ&sa=X&ved=2ahUKEwiTtZids4SLAxVxv4kEHZ1UErgQtKgLegQIEBAB&biw=857&bih=614&dpr=1.32 =ive&vld=cid:0c761b78,vid:jXzX9zwlz-Q,st:0

01/20/2025

Jan 20, 2025: College Football National Championship Ohio State vs Notre Dame!!!

01/20/2025

Alan Freed, the King of Rock 'n' Roll, left us on this date (January 20th) in 1965 at 43. in 2002 his ashes were moved to the Rock and Roll Hall of Fame in Cleveland. R.I.P. to "The King"...

01/20/2025

(Mon) A recent study involving a series of AM/FM radio ad campaigns over two months in over more than 20 local, small, medium and large markets successfully boosted awareness and ad recall, as well as leads, signups, registrations and purchases...http://melphillipsradioviews.com

01/20/2025

01/19/2025

Good Morning. It's Sunday Morning, the 19th of January and third Sunday of 2025. Time for my new post, "AM/FM Ads Score In Monthly Reach." Enjoy your new read: http://melphillipsradioviews.com

01/18/2025

(Sat) After dropping fact checking, one can only hope that this won't start a new era of misinformation for those using Facebook, Instagram and Threads. http://melphillipsradioviews.com

01/17/2025

#1 BB Hot 100 - "Smoke Gets In Your Eyes" - Platters - Jan 17, (1959)
https://www.google.com/search?sca_esv=c77f5342bf7e367a&sxsrf=ADLYWILmE4TyxAv5EAgh5rdlXDoN9OgKnw:1737116077849&q=platters+smoke+gets+in+your+eyes&udm=7&fbs=AEQNm0DvD4UMlvdpwktgGj2ZHhIXGAJa2ynEsR_PkpzyY3-5iXmC2MAZD4oHfv8rQvObNClFtmz3Piv2BNTAaundgz7JVcpvb37tza2Mk6aDjDIiDs7U9VBuKGGXCBJJdTEOwduMTtkAkbqevbmznlExKQgbd7iZGbmLPmqNqbyliZKUC7fjgkmmNydleQbh5lyvTqHJM2Rtmmny3MC5L6RiJyNJelUnhw&sa=X&ved=2ahUKEwiwzoPW3fyKAxUFrYkEHal0E5UQtKgLegQIDBAB&biw=857&bih=614&dpr=1.32 =ive&vld=cid:254e01c4,vid:H2di83WAOhU,st:0