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Pietra Communications

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12/17/2024

In today’s competitive jewelry industry, standing out means building a personal brand that’s authentic, memorable, and impactful. Whether you’re a designer creating custom masterpieces or a store owner curating exquisite collections, your personal brand is your unique identity—it’s what sets you apart.

Learn more in our latest article: https://www.pietracommunications.com/portfolio/creating-your-personal-brand/

12/13/2024

Estas piezas de joyería de ANTY se han inspirado en la calidez y la maravilla de las luces navideñas

https://fianceebodas.com/articulos/2024/12/estas-piezas-de-joyeria-se-han-inspirado-en-la-calidez-y-la-maravilla-de-las-luces-navidenas/

12/12/2024

The holidays are the perfect time to capture the magic of your jewelry and create Instagram-worthy photos that drive engagement and sales. From festive lighting to seasonal props, styling tips, and creative angles, learn how to make your pieces sparkle in every shot.

🎁 Discover expert tips on crafting the perfect holiday jewelry photoshoot and turning your feed into a winter wonderland of inspiration.

Read our article on Mastering Holiday Jewelry Photography for Instagram here: https://www.pietracommunications.com/portfolio/mastering-holiday-jewelry-photography-for-instagram/

12/09/2024

Did you know one of December’s birthstones, turquoise, has a rich history spanning thousands of years and cultures? 🌍 From adorning Egyptian pharaohs and Persian mosaics to sacred Mayan artifacts and Native American jewelry, turquoise has been treasured for its beauty, symbolism, and mystical qualities.

Each piece of turquoise is as unique as its origins, with stunning veiny "matrix" patterns that make every stone one of a kind. Whether in the robin’s egg blue prized by the Persians or the matrix-rich turquoise cherished by Native Americans, this gem has captured hearts across the globe.

Discover the incredible journey of turquoise through time in Gems & Jewellery Magazine, featuring an article by Joseph Denaburg of Levy’s Fine Jewelry. Read it here:

https://www.pietracommunications.com/portfolio/from-ancient-egypt-to-native-america-the-global-story-of-turquoise/

✨ Let this timeless stone inspire your December style.

12/06/2024

Dive into the bold, otherworldly, and genre-defying world of Terry Castro, the visionary behind Castro NYC. In the latest issue of Gems & Jewellery Magazine, Olga González and Sripriya Yarlagadda explore the groundbreaking Futurespective exhibition at Carpenters Workshop Gallery in London.

Now through January 11, 2025, experience Castro’s revolutionary approach to wearable art, blending African heritage, mysticism, and storytelling into breathtaking jewelry. With iconic pieces like the Falcon Crest and Catamando ring, along with archival sketches and personal artefacts, Futurespective offers a profound look into the creative genius of a true pioneer.

Discover the artistry and legacy of Castro NYC—a journey not to be missed. Read more here:

https://www.pietracommunications.com/portfolio/the-castro-nyc-retrospective-at-carpenters-workshop-gallery/

💎 The full article was published in Gem-A's Gems & Jewellery Magazine.

12/05/2024

Liquid Diamonds' Pricing Co-Pilot empowers jewelers with real-time pricing strategies, transparency, and profitability. From optimizing inventory to streamlining sales, this innovative tool is reshaping how diamonds are bought and sold.

Learn more about how Liquid Diamonds is bringing modern solutions to an age-old industry here:

https://www.pietracommunications.com/portfolio/the-pricing-co-pilot-the-liquid-diamonds-revolution/

✨ This article was published in Gems & Jewellery Magazine, Gem-A’s member publication.

11/22/2024

We are obsessed with all the designs by Sicis--which one would you wear out tonight?✨💫

Celebrate unity and elegance with the Intrecci Collection on the left. These bracelets feature gold circles gracefully intertwined, capturing harmony in every detail. Adorned with micromosaic accents and sparkling diamonds, each piece lets you express your personality with a unique, artful twist.

🌿💎 On the right, embrace the vibrant beauty of summer (we already miss it!) with the Giardino Estate Ring. This stunning piece has colorful micromosaics-- a blooming garden on your finger. Encircled by radiant white diamonds, a captivating aquamarine shines at the center, making this ring a glorious tribute to the beach season. 🌊✨

11/20/2024

Today is twice as fabulous with two beautiful rings by Sicis.

🌸✨On the lower left, embrace the ethereal beauty of the Life Harmony Ring by Sicis. This captivating piece exudes feminine grace in soft pastel hues, adorned with intricate patterns that echo the freshness of spring. Each circle reveals delicate colors and shimmering white diamonds, all leading to a radiant light pink morganite at the center—a symbol of romance and elegance. 💗

💐🌿 On the upper right, bursting with life, the Daydream Lace Ring by Sicis draws inspiration from nature's vibrant colors. Sparkling white diamonds form a beautiful flower shape around intricate pink mosaics, mimicking blooming petals in a lush garden. At its heart, a mesmerizing green peridot takes center stage. This iconic piece even features a detachable diamond accent, letting you customize your look. 🌱💎

11/18/2024

Meet the Lily Rose Earrings by Sicis 🌸✨ A celebration of femininity, these earrings glow with delicate pink micromosaics, capturing elegance in every shade. Accented with radiant white diamonds and finished with dangling pink rubellites, they add sophistication to any look--perfectly crafted to enchant and inspire. 💖

11/15/2024

Uncover the allure of the Perception Gold Ring by Sicis ✨💍 A mesmerizing rubellite radiates at the heart of this masterpiece, exuding a captivating glow and surrounded by an intricate micromosaic gown. This ring is pure magic and elegance, designed to magnify your inner brilliance. 💫

11/14/2024

Dive into elegance with the Anemone Blush Earrings by Sicis 🌊✨ Inspired by the enchanting beauty of ocean depths, these 18K white gold earrings capture the graceful movement of delicate fins. Shades of pink micromosaic create a stunning backdrop, while brilliant-cut white diamonds add a touch of irresistible sparkle. Refined powder-colored freshwater pearls evoke the mystery of unexplored seabeds, making these earrings a true treasure from the deep. 🌸💎

11/13/2024

Gioia Placuzzi’s journey is a testament to blending tradition with innovation. As the creative director of Sicis Jewels, Gioia merges her passion for mosaics with fine jewelry, continuing a family legacy of artistic craftsmanship. With a background in business and gemology, she has revitalized the ancient art of micromosaics, crafting wearable masterpieces that celebrate both heritage and modern luxury.

In our latest interview, Gioia shares insights on what inspired her to join the family business, how she balances historical artistry with contemporary design, and her vision for the future of mosaic jewelry. Discover her story and the incredible craftsmanship behind Sicis Jewels in our one-on-one interview here: https://www.pietracommunications.com/portfolio/sicis-jewels-micromosaic-masterpieces/

11/12/2024

Embrace the beauty of spring in every season with the stunning Giardino Primavera Necklace! 🌸 This floral masterpiece, designed by Sicis, blooms with delicate pink and red flowers crafted in micromosaics, bringing vibrant life to your neckline. At its heart, a captivating teardrop tanzanite glows, complemented by sparkling pink, light blue, and dark blue sapphires that frame each bloom. 🌺✨

Check out our exclusive Pietra Communications blog interview with Gioia Placuzzi, Creative Director of Sicis, for a deeper look into the artistry behind this piece! 💎

11/11/2024

✨ This Wednesday, November 13th will be a night to remember, as the Women’s Jewelry Association hosts the “Future of Forty” Gala at the iconic Guastavino’s in NYC. 🎉 The celebration will honor the achievements of visionary leaders who’ve made lasting contributions to the jewelry industry while setting the stage for future innovations and inclusivity. 🌟

WJA will recognize industry trailblazers like Annie E. Doresca (Community Award), Alexis Padis (Legacy Award), Grant Mobley (Innovator Award), and Terry Chandler (Kaiser Award) for their dedication, leadership, and commitment to excellence. 🏆💎

Guests will enjoy an evening of cocktails, a delectable dinner, and a program filled with inspiration. Mystery Boxes, featuring luxury items, will be available for purchase, with proceeds supporting the WJA Foundation’s scholarships and grants for women in the trade. 🎁💖

✨ Don't miss this unforgettable gala celebrating the past, present, and future of WJA! ✨ Read about it here: https://www.pietracommunications.com/portfolio/the-future-of-forty-gala-honors-wjas-industry-legacy/

10/24/2024

✨ Sometimes, the right ring can transform your whole attitude. The Gigi Ring in Black Enamel was inspired by the bold, sculptural rings Sasha's mom wore that always made her feel empowered. With its stunning blend of black enamel, mother of pearl, and 14k yellow gold vermeil, the Gigi Ring is your go-to for life’s BIG moments. 💫

From unprepared meetings to celebrating career milestones, this ring is made to mark your most glorious memories. And remember, if you haven’t asked yourself ‘is this too much?’—it’s time to stack on more rings! 💍

10/22/2024

✨ Is your business feeling a little dull? Need to add some sparkle back into your brand? ✨

At Pietra Communications, we’re here to help you shine! 💎 Whether your business is stuck in a rut or it’s time for a fresh new look, we specialize in doing a deep dive into your market and crafting a rebranding plan that will make your company and products stand out from the crowd. 🌟

From refining your brand identity to organizing photoshoots and product launches, we make sure your business excels in all the right places. Our mission is to polish your branding to perfection, ensuring your message and imagery reflect the brilliance of your offerings.

Since 2012, we’ve been the go-to agency for jewelry ateliers, tech, and nonprofits rediscovering their sparkle. Ready to cut through the noise? We will make your brand a true gem in the market. 💎

10/21/2024

💜💛 A burst of color and sophistication in every drop. These citrine and amethyst earrings by Adore Adorn, set in 10k rose gold, are hand cut and sourced directly from Jaipur, bringing a touch of vibrant elegance to your wardrobe. Made locally in LA, they combine the best of global craftsmanship with artisan techniques. ✨

Your go-to piece for adding a pop of color and charm. 🌈

10/17/2024

👑 Meet the Cleopatra Earrings by Adore Adorn—deliciously mismatched, unique, and truly one-of-a-kind. Handcrafted in 10k solid rose gold, these earrings feature gemstones sourced directly from Jaipur. With only 11 pieces ever made, no two stones are alike, making each pair as distinctive as the queen they were inspired by. 💫

A statement of individuality, exclusivity, and elegance. 🌹 And in the background...Gigi rings! We love the colors.

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Telephone

+12129139761

Website

http://www.pietracommunications.com/

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Videos

Dreaming of the NYC Jewelry and Object Show @nycjewelryandobjectshow only one more day to shop it! Stop by the Metropolitan Pavilion tomorrow. #thingstodoinnyc #jewelry #jewellery #antique #vintage #estate

Here's my first favorite fun find at the NYC Autumn Jewelry and Object Show at E Fox Harrell, Booth 1003. Obsessed. 🖤#blackisthenewblack #style #crown #necklace #bracelet #jewelry #jewellery #thingstodoinnyc P.S. If you were wondering if this beauty was made of jet and silk men's underwear, you'd be correct. 😉

Omg we hope you didn't miss it this weekend, but if you did, keep an eye out on the @nycjewelryandvintageshow IG for future pop-ups and mark your calendar for November 21-24 for the @nycjewelryandobjectshow #vintagejewelry #antique #estate #vintage #jewelry #antiquejewelry #vintagestyle #vintagefashion #nyc #thingstodoinnyc

Kate Matthams covers a journey through art and legacy—the Castro NYC Futurespective exhibition in London, for Forbes. Showing now through January 11, 2025, don’t miss the opportunity to experience the work of a true visionary in the world of jewelry. #castronyc #jewelry #jewellery #art #london #exhibit #thingstodoinlondon

Here’s a sampling from our last day of factory tours in Jaipur. GJEPC organized buyers from the US to come and explore manufacturing in India. Want to consider this for your brand? Send us a DM. #manufacturing #manufacturer #india #jaipur #gemstones #gemstonejewelry @gjepcindia

Check out this recap of Day 1 of the Buyer Seller Meet in Mumbai with GJEPC. It has been an incredible opportunity for getting to know the top manufacturers in India, with factory tours in Mumbai and Jaipur. Our agency hosted the first VIP partnership with GJEPC and will be partnering with them to bring more retailers and brands to India to explore manufacturing, design, white label and sourcing opportunities next spring (April 2025). If you are a company in the US/Europe and want to learn more, reach out to us directly to chat about our VIP group.

Imitation pearls made from fish scales on glass have a rich history. These pearls, sometimes known as “Roman pearls” or “fish scale pearls,” are crafted by applying a delicate layer of fish scales to a glass bead. This technique creates a lustrous effect similar to natural pearls. The craftsmanship involved in this process is intricate, as artisans carefully select and apply fish scales, ensuring the glass beads reflect light beautifully, mimicking the iridescence of natural pearls.This method of pearl imitation became popular in the Balkans in the 19th and early 20th centuries. Fish scale pearls were more affordable than natural pearls, making them accessible to a broader audience. They were often used in traditional jewelry and worn on special occasions. The production of these pearls provided a significant boost to the local economy, especially in regions with access to freshwater fish, which provided the necessary materials for crafting the scales.Today, imitation pearls of fish scale on glass represent a blend of local materials and traditional techniques. These imitation fish scale pearls were seen recently at a Balkan local market. #Balkan #Jewelry #ImitationPearls #FishScalePearls #Cultural #Heritage #TraditionalCrafts #JewelryHistory #Jewelry #Artisan #GlassBeads #Unique #JewelryTraditions #Craftsmanship #PearlImitations #Pearls #JewelryDesign

Check out the @forbes article by @bethbjeweled on the upcoming NYC Spring Jewelry and Object Show, running from April 18-21st at the Metropolitan Pavilion. General admission is free, and VIP opening night tickets go to fund jewelry design scholarships. @nycjewelryandobjectshow #vintage #vintagestyle #vintagefashion #antiques #antique #antiquejewelry #watchlover #watches #art #artistsoninstagram #contemporaryart #jewelry #jewellerydesign #jewelry #style #fashion #thingstodoinnyc #nyc #nycbelike

Midnight on a work night is a good time to learn all about Argyle pink diamonds. So pretty. WHYYYY did they have to close the mine? #pinkdiamond #argyle #argylepinkdiamonds #argylepink #argylepinkdiamond #naturaldiamonds #midnightresearch

Every year, stopping by @granada.gallery is a must. It’s a gem amongst the gems at the Tucson gem shows. #tucson #tucsonarizona🌵 #tucsongemshow

Over 40 shows featuring the most spectacular gems, jewels and minerals. Hey. 😎💎🪨#tucson #tucsongemshow #tucsonarizona #rockhound #jewelry #jewellery #minerals

Every modern #cowgirl needs a @karinabrezjewelry Cowgirl LUV stacking ring—inspired by the majestic mountains of the USA.#cowgirlstyle #cowgirlfashion #cowgirlchic #cowgirljewelry #cowgirllifestyle #westernfashion #westernlifestyle

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What We Do Best

Pietra Communications empowers brands. Fusing storytelling and the experiential, we create custom strategies to grow businesses, so they excel in a dynamic marketplace. Pietra PR LLC. is a New York City Certified Minority and Women Owned Business Enterprise (M/WBE).

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