MPA - The Association of Magazine Media

10/24/2019

Light up your event revenue! Don't miss this presentation by Cannabis Group's Noelle Skodzinski on growing your events business. Register for Brand Power today. https://buff.ly/2nhzUO9

10/21/2019

Liz Plosser, Editor in Chief of Women's Health, talks data and content at Brand Power on 11/5. Register today! https://bit.ly/2kTGiuu

10/17/2019

Hear from Mark Cripps, CMO of The Economist Group, at Brand Power on 11/5. Register today! https://bit.ly/2kTGiuu

09/30/2019

Hear how Where Women Create successfully expanded into 4 publications to shed light on the passions and creative processes of its readers. Register for Brand Power today! https://buff.ly/2nhzUO9

09/23/2019

Liz Vaccariello reveals how Parents magazine’s extraordinary understanding of their readers has sparked a cultural conversation around millennial parenting. View more speakers and register for Brand Power today! https://bit.ly/2kTGiuu

09/11/2019

View the Q2 2019 Online Engagement Report!

MPA – The Association of Magazine Media has just launched a new research analysis about online media as part of its Magazine Media 360° reporting suite. The Magazine Media 360° Online Engagement Report compiles metrics that demonstrate the level of audience engagement with Web and Mobile Web sit...

08/23/2019

One-third of the magazine media brands included in MPA’s report had audience increases of 10% or greater in June 2019 year-over-year. Of this group, more than half had increases in print, as well as online audiences.

The total audience across magazine media brands, including readers on print and digital, web, mobile web and video platforms, was 1.6 billion in June 2019, up 5.5% year-over-year.

07/31/2019

“What we wanted to show was that when people are exposed to advertising in magazines, we can change not just their intent, but their behavior.”

The magazine publisher is promising Rx lift and return on ad spend across its print and digital channels.

07/25/2019

Instagram is becoming more of a platform for news and information than simply images, and it’s working for a lot of magazines.

Even for politics and news magazines, Instagram is the only platform with significant follower growth so far this year.

07/24/2019

Marketers can be more proactive with their media spending by purchasing space on responsible properties that align with overall brand values.

Consumer advocacy has led many companies to evaluate their physical supply chains to ensure they align with their stated brand values. It’s only a matter of time until consumers turn their attention to media placements. Before they do, marketers would be wise to review their media ecosystems.

07/23/2019

MPA released the Magazine Media 360° Social Media Report for 2nd Quarter 2019 which includes a metric designed to measure audience engagement. View the data!

07/15/2019

From government regulations, to compliance software, to real-life implementation, top experts will answer your most pressing questions about data privacy in this MPA webinar. Register today!

https://www.magazine.org/Magazine/Events_Pages/Webinars/Insights_From_IMAG.aspx

07/05/2019

WEBINAR: Hear how enthusiast brands have successfully boosted audience engagement and ad revenue. Free for MPA members. https://www.magazine.org/Magazine/Events_Pages/Webinars/Insights_From_IMAG.aspx

06/24/2019

Last chance to register! Three experts will highlight the brand extensions that are delivering the best results for their companies. Free for members! buff.ly/2XF0pKQ

06/19/2019

WEBINAR: Three experts will highlight the brand extensions that are delivering the best results for their companies. Free for members! Register today. https://bit.ly/31F7eyu

06/12/2019

WEBINAR: Three experts will highlight the brand extensions that are delivering the best results for their companies. Free for members! Register today.
https://www.magazine.org/Magazine/Events_Pages/Webinars/Insights_From_IMAG.aspx

06/07/2019

The 2019 Factbook has over 100 pages of current and useful information that articulate how magazine media is unique and its effectiveness compared to other media. www.magazine.org/Factbook